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Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010 Fl eat Families Learning to Eat
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Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
FleatFamilies Learning to Eat
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
Mothers need ways to address time and budget constraints so that they can prepare meals that meet nutritional needs
for their families on a regular basis.
NEED/OPPORTUNITY
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
“finding time to prep and cook the meal” “preparing a large variety of meals”“finding the time to make good food”“Time and effort”“ideas for production cooking (mon-fri)!!!”“not eating the same 10 meals over and over again”
NEED/OPPORTUNITY
105 MomsSURVEY
TOP PRIORITY
MAIN STRUGGLE
MAIN CONCERN
Nutrition (61%)
Planning Ahead, Nutritionally Balanced Meals (50%)
Not enough time (60%)
Budget constraints (31%)
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SAVES TIME
SAVES MONEY
ENCOURAGESHEALTHY HABITS
Fleat automatically creates shopping lists and generates recipe suggestions based on the shopping you already do - no more agonizing over what to have for dinner!
Fleat leverages the collective buying power of a social network - your Flock is your avenue to weekly savings
Use Fleat to analyze your purchasing habits and fol-low recommendations to improve your health and the health of your familly
Families Learning to Eat
CONCEPT
FLEAT
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
PERSONA
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. “Fleatie” 3. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. “Fleatie” 3. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SCENARIO
1. Newbie 2. “Fleatie” 3. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
SERVICE PROVIDER/MODEL
http://www.groupon.com/pittsburgh/
Advertiser/Partner Flocks
member
member
member
member
member
member
member
Collective Buying Power
25% o�!
✓
✓
✓
✓
✓
✓
✓
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
C O N C E P T P R O P O S A L
THANK YOU!
