Detailed Syllabus - Class of 2012 Sem I

Detailed Syllabus – The Class of 2012

Detailed Syllabus – Semester I


Marketing Management–I

Class of : 2012 Academic Year : First Course Code : SL MM 501 Semester : I Credit : 3 Sessions : 33

Objective

To equip students with basic concepts and practices of modern marketing and provide a basis for understanding different marketing processes, analyzing opportunities, buyer behavior, and selecting target markets.

To provide a platform for a holistic view of the Marketing function, with an introduction to creation of value, building satisfaction and delight

To understand the importance of Products/ services offering and distribution channels of the marketing mix.

REFERENCE BOOKS AUTHOR / PUBLICATION Marketing Management Philip Kotler & Keller, Koshy and Jha

13e, Pearson, 2008. Marketing Management IUP

Marketing Management: Analysis, Planning, Implementation and Control, 11th e

Kotler, Philip. Prentice Hall of India - 2008

Marketing Management : Global Perspective Indian Context, 4th e

Ramaswamy, V S / Namakumari, S. Macmilian India Limited - 2009

Marketing, 13th e Etzel, Michael J et al. McGraw-Hill/Irwin

Global Marketing Management, 7th e Keegan, Warren J. Prentice Hall of India Detailed Syllabus

Introduction: Marketing - Definition of Marketing Management - Marketing Concepts - Evolution of Marketing – Marketing Mix, Marketing Challenges for the 21st Century.

Marketing Environment

Micro Environment: The Company - Suppliers - Intermediaries - Customers - Competitors, Public.

Macro Environment: Demographic, Economic, Natural, Government Intervention in Natural Resource Management - Political Environment - Cultural Environment.

Global Environment: WTO- Basis for International Trade and Multi-national Investment - Operating in more than one national environment: Challenges Involved - Differences in Micro and Macro Environment: Bridging the International Gap.


Consumer Markets and Buyer Behavior: A Buyer Behavior Perspective - Characteristics Affecting Consumer Behavior - Consumer Buying Roles - Types of Buying Decision Behavior - The Buyer Decision Process - The Buyer Decision Process for New Products,

Industrial Markets: Special Characteristics of Industrial markets, Importance of selling for an Industrial marketer, business buying behavior,

Segmenting & Targeting: Levels of Segmentation - Patterns of Segmentation - Procedures for Market Segmentation - Requirements of Effective Segmentation - Market Targeting - Evaluation & Selecting Target Markets, focusing and niching- Mass customization.

Positioning: Competitive Differentiation - Concept of Positioning - Positioning as Strategy - Communicating your Positioning Strategy. Positioning by usage, by user, by product benefit, etc.

Building Customer Satisfaction: Through Quality, Service and Value - Defining Customer Value and Satisfaction - Delivering Customer Value and Satisfaction - Retaining Customers- CRM

Product Decisions: Product Classifications - Individual Product Decision - Product-mix Decisions -Product-line Decisions -

Developing New Products: New product development processes - Challenges in developing new products - consumer adoption process for new products.

Life Cycle Strategies: Product Life-cycle - Stages in PLC - Brand Life Cycle - Marketing Strategy

Marketing of Services: Basic Concepts and Issues - Nature and Characteristics of Service - Marketing Strategies for Service Firms - International Services Marketing - Person, Place and Idea Marketing. strategies throughout PLC.

Distribution and Channel Decisions: Nature of Distribution Channels - Channel Design and Modification Decisions - Physical Distribution and Distribution Cost Analysis, Channels - The Middlemen - The Wholesaler - Retailing – Evolution, Types of Retailing- Telemarketing, retailing- - The Supplier Market - The Multi-channel System - The Supermarket - Mail-order - Transportation - Warehousing - Inventory Management.

Cases

• Introduction to marketing:

Grove Fresh Ltd: Marketing Organic Juices

• Buyer Behavior Perspective

Unilever’s “Real Beauty” Campaign for Dove

• Segment and Targeting

BMW’s “Company of Ideas” Campaign: Targeting the “Creative Class”

• Positioning

Cielo – A car in trouble

• Building Customer Satisfaction

Cabo San Viejo: Rewarding Loyalty

• Developing new products


New product development at the Schwan Food Company – Innovation Through Communication

• Marketing of services

Eurail Group GIE: Marketing Rail Travel in Europe

• Product decisions

Faculty will identify appropriate cases.

• Life Cycle Strategies

Faculty will identify appropriate cases.

(Source: Case Studies in Management Volume V) Suggested Schedule of Sessions

Topic No. of Sessions

Introduction 2

Micro Environment 1

Macro Environment 1

Global Environment 1

Consumer Markets and Buyer Behavior (including case discussion) 3

Industrial Marketing 2

Segmenting (including case discussion) 3

Targeting 2

Positioning (including case discussion) 2

Building Customer Satisfaction (including case discussion) 2

Product Decisions (including case discussion) 3

Developing New Products (including case discussion) 2

Life Cycle Strategies 2

Marketing of Services (including case discussion) 2

Distribution and Channel Decisions 5

Total 33


Quantitative Methods

Class of : 2012 Academic Year : First Course Code : SL RM 501 Semester : I Credit : 3 Sessions : 33

Objective

To equip students with the essential concepts, tools and techniques necessary for robust managerial decision making.

REFERENCE BOOKS AUTHOR / PUBLICATION

Statistics for Management 7th e Levin, Richard I./ Rubin, David S. Prentice-Hall - New Delhi

Quantitative Methods IUP

Quantitative Techniques for Management Decisions 2nd e

Srivastava, U K et al. New Age International Pub - 2003

Quantitative Methods for Business 9th e Anderson, David R et al. South-Western Educational Publishing – 2003

Business Statistics 4th e Levine, David M et al. Pearson Education. Delhi

Quantitative Analysis for Management 10th e Barry, Render et al. Prentice Hall of India

Detailed Syllabus

Basic concepts of scales of measurement-Nominal, ordinal, interval, and ratio scales. Review of central tendencies dispersion.

Probability and Probability Distributions: Basic Concepts of Probability: Addition theorem, Multiplication theorem, Bayes’ theorem, Random Variables, Expected Value, Binomial, Poisson and Normal Distributions

Sampling and Sampling Distributions: Population and Samples, Parameters and Statistics, Types of Sampling: Simple Random, Stratified, Systematic and Cluster Sampling, Sampling Distributions, Standard Errors, Sampling from Normal and Non-normal Populations, Central Limit Theorem, Finite Population Multiplier

Estimation: Point and Interval Estimation, Estimator and Estimates, Confidence Intervals, Interval Estimates of Mean and Proportion from Large Samples, Interval Estimation Using t Distribution, Sample Size for Estimating Means and Proportions

Testing of Hypotheses: Basic Concepts, Type I and Type II Errors, One Tailed and Two Tailed Tests, One Sample Tests, Hypothesis Testing of Means when Population Standard Derivation is Known and when Unknown, Hypothesis Testing of Proportions for Large Samples. Two Sample Tests for Equality of Means for Large and Small Samples, Equality of Means for Dependant Samples, Difference between Proportions for Large Samples.


Chi-Square: Chi Square Test of Independence. and Goodness of fit. .

Analysis of Variance (One Way Anova): Test for Equality of Means. Inference about a population variance and about two population variances.

Bivariate analysis: Bivariate correlation and regression, Coefficient of determination, assumptions in the regression model, tests of significance for the correlation and regression coefficients.

Time Series Analysis: Components of Time Series, Trend Analysis- Moving Average, Fitting linear and second degree trends, Seasonal Variation (Computing using Ratio to Trend Method), Cyclical Variation. Irregular Variation, Problems Involving All Four Components of Time Series.

Decision Trees: Decision Tree Analysis-Expected value under risk, under perfect information, and under sample information.

Linear Programming, Transportation and Assignment problems: Formulating Linear Programming Problems, Graphical approach, Formulation of Transportation and Assignment problems, Solutions using Excel solver and other softwares.

Cases

• ICICI Bank’s “Get up to 100% Cash Back offer”

• Real Foods

• Solnyx Pharmaceuticals: The Atoxeril Clinical Trial

• Care Hygiene

• Hindustan Foods

• Roja Silks

• Ram Publishers

• Alexander Machine Company

• Best Fibre

• Lakshmi Engines

(Source: Case Studies in Management Volume VI)

Exercises

Students will be given exercises to be solved using SPSS/EXCEL Software.


Suggested Schedule of Sessions


Scales of Measurement, Review of central tendencies dispersion. 2

Probability and Probability Distributions (including case discussion) 5

Sampling and Sampling Distribution (including case discussion) 3

Estimation 2

Testing hypothesis (including case discussion) 5

Chi- Square (including case discussion) 2

Analysis of Variance 2

Bivariate Correlation and Regression (including case discussion) 2

Time Series Analysis 3

Decision Trees (including case discussion) 2

Linear Programming, Transportation and Assignment Problems (including case discussion)

5

Total 33


Financial Management-I

Class of : 2012 Academic Year : First Course Code : SL FI 501 Semester : I Credit : 3 Sessions : 33

Objective

To build the foundation in finance which will be useful for advance studies in finance and to provide the overview of corporate finance for financial analysis and decision making.


Financial Management Pandey I M, Vikas Publishing House Pvt Ltd

Financial Management IUP

Financial Management: Theory & Practice 11th e Brigham, Eugene F. et al. South-Western College Pub - 2004

Financial Management and Policy, 12th e Van Horne, James C. Prentice Hall - 2001

Corporate Finance: Theory & Practice 2nd e Damodaran, Aswath. John Wiley & Sons - 2001

Financial Management: Theory and Practice, 6th e Chandra Prasanna, Tata McGraw-Hill - 2004

Financial Management , 7th e Ravi M. Kishore. Taxmann's - 2009

Financial Management: Text & Problems Khan, M Y / Jain, P K. Tata McGraw-Hill Detailed Syllabus

Introduction to Financial Management: Objectives - Functions and Scope - Evolution -Interface of Financial Management with Other Functional Areas - Environment of Corporate Finance.

Overview of Financial Markets: Financial Markets - Functions and Classifications of Financial Markets - Money Market - Forex Market - Government Securities Market -Capital Market - Derivatives Market -International Capital Markets – Participants.

Sources of Long-Term Finance: Equity Capital and Preference Capital - Debenture Capital - Term Loans and Deferred Credit -Government Subsidies - Sales Tax - Sales Tax Deferments And Exemptions - Leasing and Hire-Purchase - New Instruments.

Raising Long-term Finance: Venture Capital, Initial Public Offering, Public Issue by listed companies, Rights Issue, Preferential allotment, Private placement, Term Loans

Introduction to Risk and Return: Risk and Return Concepts - Risk in a Portfolio Context -Relationship Between Risk and Return -CAPM and Dividend Capitalization Model.

Time Value of Money: Introduction - Types of Cash flows - Future Value of a Single Cash Flow, Multiple Flows and Annuity - Present Value of A Single Cash Flow, Multiple Flows and Annuity, Growing Annuity, Perpetuity and Growing Perpetuity.

Valuation of Securities: Concept Of Valuation - Bond Valuation - Equity Valuation: Dividend Capitalization Approach and Ratio Approach -Valuation of Warrants and Convertibles.


Cost of Capital: Concept and Importance - Cost of debenture - Term loans - Equity capital and retained earnings - Calculation of Weighted Average Cost of Capital - Weighted Marginal Cost of Capital Schedule.

Basics of Capital Expenditure Decisions: The Process of Capital Budgeting - Basic Principles in Estimating Cost and Benefits of Investments -Appraisal Criteria: Discounted and Non-Discounted Methods (Pay-Back Period -Average rate of return - Net Present Value -Benefit Cost Ratio - Internal Rate of Return)

Analysis of Project Cash Flows: Cash Flow Estimation - Identifying the Relevant Cash Flows - Cash Flow Analysis - Replacement, Cash Flow Estimation Bias - Evaluating Projects with Unequal Life - Adjusting Cash Flow for Inflation.

Risk Analysis and Optimal Capital Expenditure Decision: Introduction to project risk - Stand-Alone Risk - Sensitivity - Scenario and Decision Tree Approach - The Impact of Abandonment on NPV and Stand-Alone Risk -Risk Adjusted Discount Rate versus Certainty Equivalents - Incorporating Risk and Capital Structure into Capital Expenditure Decisions -Optimal Capital Expenditure - Capital Rationing.

Current Developments

Cases and Exercises

• Modi Rubber vs. Financial Institutions

• Essar Steel: Defaulting on Debt Repayment

• Reliance Petroleum's Triple Option Convertible Debentures (A)

• Reliance Petroleum's Triple Option Convertible Debentures (B)

• Cost of Capital at Ameritrade

• Valuing Sify' s Acquisition of IndiaWorld

• Financial Management at Bajaj Auto





Introduction to Financial Management (including case discussion) 1

Financial Markets (including case discussion) 1

Sources of Long Term Finance (including case discussion) 2

Raising Long Tem Finance 3

Cases on Long Term Finance 3

Introduction to Risk and Return (including case discussion) 2

Cases on Risk and Return 1

Time Value of Money (including case discussion) 3

Case on Time Value of Money 1

Valuation of Securities 3

Cases on Valuation of Securities 1

Cost of Capital 2

Cases on Cost of Capital 1

Basics of Capital Expenditure Decisions (including case discussion) 2

Analysis of Project Cash flows 2

Cases on Capital Expenditure decisions and APCF 1

Risk Analysis & Optimal Capital Expenditure Decision 3

Current Developments 1

Total 33


Organizational Behavior

Class of : 2012 Academic Year : First Course Code : SL HR 501 Semester : I Credit : 3 Sessions : 33

Objective To provide a strong conceptual framework for the study, understanding, and application of organization behavior and to apply behavioral techniques to manage human resources in a better manner.

REFERENCE BOOKS AUTHOR/PUBLICATION

Organizational Behavior Organizational Behavior -Stephen P Robbins, Seema Sanghi –Pearson

Organizational Behavior IUP Organizational Behavior, 13th e Robbins, Stephen P et al. Prentice-Hall, India

Organizational Behaviour, 8th e Ashwatappa .K . Himalaya Publications - 2008

Organizational Behavior, 11th e Luthans, Fred. McGraw-Hill - 2008 Human Relations and Organizational Behavior 5th e

Dwivedi, R S. MacMillan Publications India - 2001

Management of Organizational Behavior Blanchard, Kenneth H et al. Prentice-Hall Detailed Syllabus

Management Thought and OB: Definition of Management, Approaches to Management: Classical,Behavioral, Quantitative. Management Principles of Taylor, Weber, Fayol; Hawthorne Studies, fields contributing to OB, Managers’ roles and functions, OB in the context of globalization, workforce diversity.

Individual Learning and Behavior: Definition of Learning, Theoretical process of learning, application of the learning theories for behavior modification.

Attitudes, Values and Job Satisfaction: The Nature and Dimensions of Attitudes: Components of Attitude – Sources and types – Cognitive dissonance theory – Values – Measuring job satisfaction – The effect of job satisfaction on employee performance.

Perception: Factors Influencing Perception - Perceptual Selectivity – rational decision making model, bounded rationality, Linkage between Perception and Individual Decision Making – ethics in decision making.

Personality: The Meaning of Personality - Personality Determinants - Personality Traits - The big five model, emotional labor.

Emotional Intelligence – Definition – self awareness, self regulation, social skills, social awareness.

Motivation: Meaning of Motivation – Primary, General Motives and Secondary Motives - Motivation and Productivity – Content and process theories of Motivation.

Group and Teams: Types of Groups - Stages of Group Development: The Five-Stage Model, The Punctuated Equilibrium Model - The Dynamics of Informal Groups: Norms and Roles in Informal


Groups - Nature, Significance and Management of Informal Organizations - Dynamics of Formal Work Groups - Teams in the Modern Workplace - Teams vs Groups - Types of Teams - Quality Circles. Group decision-making.

Communication: Role of Communication - Objectives, Barriers & Effective Communication -Communication Processes: Types of communication - Interactive Communication in Organizations – Cross cultural communication.

Leadership: Understanding Leadership - Difference between a Leader and a Manager - Leadership Theories - Trait Theories - Behavioral Theories - Contingency Theories - Leadership Styles - Level 5 Leadership - Leadership Skills - Determinants of Leadership – Challenges to leaderships in virtual teams.

Power, Authority & Politics: Definitions of Power - Distinction Between Power and Authority - Bases of Power - Power Structure and Blocks – impression management – political behavior in organizations.

Conflict & Collaboration: Sources of Conflict - Intra-individual Conflict - Interpersonal Conflict - Intergroup Behavior and Conflict - Organizational Conflict - Negotiations - Approaches to Conflict Management – Collaboration.

Stress Management: Causes of Stress – Organizational and Extra Organizational Stressors – Group Stressors – Individual Stressors - Coping Strategy for Stress.

Organizational Structure: Understanding Organizational Structure - Centralization, Decentralization, Flat and Tall Structures, Departmentalization, Behavioral Implications of different organizational designs.

Organizational Culture: Meaning, creating and sustaining culture, culture as a liability, employee acculturation process, countries and culture, organizational climate.

Organizational Change: Forces for Change - Managing Planned Changes - Resistance to Change - Approaches to Managing Organizational Change – technology and change - Organizational Development –concept and action research.


Cases • Employee Satisfaction: An Outcome of a Motivated Workforce

• Needs Drive Performance

• The Lumen and Absorb Teams at Crutchfield Chemical Engineering

• Southwest Airlines Act II: An Airline in Trouble?

• People Matters in Sales Force Management

• HR Restructuring at Lucent Technologies

• Remaking JCPenney’s Organizational Culture

• Whole Foods Market’s Unique Work Culture and Practices

(Source: Case Studies in Management Volume V)



Management Thought and OB 3 Individual Behavior 2 Attitudes, Values and Job Satisfaction (including case discussion) 2 Perception 2 Personality (including case discussion) 2 Emotional Intelligence 1 Motivation (including case discussion) 2 Group and Teams (including case discussion) 3 Communication (including case discussion) 2 Leadership (including case discussion) 3 Power, Authority and Politics (including case discussion) 2 Conflict and Collaboration (including case discussion) 2 Stress Management 2 Organizational Structure (including case discussion) 2 Organizational Culture (including case discussion) 1 Organizational Change 2 Total 33


Managerial Economics

Class of : 2012 Academic Year : First Course Code : SL EC 501 Semester : I Credit : 3 Sessions : 33

Objective

To provide basic theories and analysis of the behavior of various economic agents (individuals and firms). Further, the course also aims at providing an appreciation of application of various microeconomic theories and concepts in managerial decision-making.

REFERENCE BOOKS AUTHOR / PUBLICATION Managerial Economics Micro Economics-Robert Pyndica & Daniell

Rubin Field, Premlal Mehta, -Pearson Microeconomics IUP Managerial Economics, 8th e Hircshey, Mark. South-Western College Pub -

2005 Managerial Economics, 5th e Samuelson, William F / Stephen G. Mark.

Wiley India Managerial Economics Analysis, Problem, Cases, 8th e

Truett, Lila J./ Truett, Dale B. John Wiley & Sons - 2003

Managerial Economics in Global Economy, 6th e

Salvtor, Dominick. Oxford University Press, USA - 2006

Microeconomics Dr Rao, V Panduranga. IBS Publication Economics, 18e Samuelson, Paul A / Nordhaus, William D.

Tata McGraw-Hill - 2005 Managerial Economics Craig, Petersen H / Cris, Lewis W. PHI

Detailed Syllabus Introduction to Economics: Scarcity and Efficiency. The three problems of economic organization, Market, Command, and Mixed Economies, The Market Mechanism, How Markets solve the three Economic problems? The Invisible Hand and Perfect Competition. The economic role of government. General and partial Equilibrium, Nature and scope of Managerial Economics.

Supply and Demand Analysis: The Demand schedule, the Demand curve, Demand shifts, Elasticity of Demand – price Elasticity of Demand, Calculating Elasticities, Elasticity and Revenue, Income Elasticity of Demand, Cross Elasticity of Demand.

Analysis of supply – The Supply Schedule, The Supply Curve, Behind the Supply Curve, Shifts in supply, Price Elasticity of Supply. Equilibrium of Supply and Demand – Equilibrium with Supply and Demand curves, Effect of a Shift in Supply or Demand, Interpreting changes in Price and Quantity, Simultaneous Shifts of Supply and Demand, Rationing by Prices. Applying Supply and Demand – Impact of a Tax on Price and Quantity, Prices Fixed by Law – Minimum Floors and Maximum Ceilings.

Consumer Behavior: Choice and Utility Theory, Marginal Utility and the Law of Diminishing Marginal Utility, Equilibrium Condition – Equal Marginal utilities per rupee for Every Good. An Alternative Approach – Substitution Effect and Income Effect, Substitutes and Complements, Derivation of Market Demand, The Paradox of Value, Consumer Surplus, Applications of Consumer Surplus. The Indifference Curve Analysis- Indifference Curve, Budget Line or Budget Constraint, The Equilibrium Position of tangency, Changes in Income and price, Price effect, Substitution effect,


Income effect, deriving the Demand Curve. Demand Forecasting

Production and Cost analysis: Production analysis: Basic concepts, The Production Function, Total, Average, and Marginal product, The Law of Diminishing Returns, Returns to scale, Short run and Long run, Technological change, The Law of diminishing marginal product, Least cost factor combination for a given output, Expansion path

Analysis of Costs: Cost concepts, the link between production and costs, Short run and long run cost curves. Economies of scale and scope. Relevant Costs and Benefits, Break Even Analysis and plant sizing.

Market Structure analysis and estimation: Perfect Competition: Characteristics of a Perfectly Competitive Market, Supply and Demand in Perfect Competition, Short Run Equilibrium of the Competitive Firm, Long Run Equilibrium of the Competitive Firm, Efficiency of Competitive Markets, Effects of Taxes on Price and Output

Monopoly: Monopoly - short run and long run equilibrium Price Discrimination, Types of Price Discrimination, Natural Monopolies

Imperfect Competition: Imperfect Competition, Demand Curve, Monopolistic Competition, Product Differentiation - Types of Product Differentiation – Oligopoly, Kinked Demand Curve , Cartel Formation, Market-Sharing Cartels, Price Leadership, Price Leadership by a low-cost firm, Price Leadership by dominant firm, Barometric Price leadership.

Pricing Practices: Markup Pricing, Markup Pricing and profit maximization, Price Discrimination, Cyclical pricing, Multiple-Unit Pricing Strategies, Multiple-Product Pricing, Joint Product Pricing, Transfer Pricing, Riddles in Pricing Practices.

Decisions under conditions of Risk and uncertainty – Game Theory

Current Developments An introduction to asymmetric information; Moral hazards

Cases and Exercises • Singapore: Past Perfect, Future Tense? • Suzlon: Powering a Greener Tomorrow • Long Lines, Lost Profits: China’s Regulated Fuels Market • Microsoft Antitrust Case • Lev Leviev vs. De Beers • Domestic Airlines in India: Leveraging Price • Transfer Pricing





Introduction to Economics (including case discussion) 2 Case on the economic role of Government 1 Supply and Demand Analysis (including case discussion) 4 Consumer Behavior (including case discussion) 3 Production Analysis 3 Analysis of Costs: Cost Concepts, the link between Production & Cost 2 Analysis of Costs: Short run & long run cost curves, Economics of scales scope, Relevant costs and benefits, Break cum analysis and plant sizing

2

Perfect Competition 3 Monopoly (including case discussion) 2 Monopolistic Competition 1 Oligopoly 2 Cases on Imperfect Competition 3 Pricing Practices (including case discussion) 2 Case on Pricing practices, Price control and transfer pricing 1 Decisions under conditions of Risk and uncertainty –Game Theory 2 Total 33


Information Systems for Managers

Class of : 2012 Academic Year : First Course Code : SL IT 501 Semester : I Credit : 3 Sessions : 33

Objective

To provide basic concepts of Information System and enable the students to develop simple Information System using personal computers and tools. At the end of the course the students will also experience enhanced personal productivity using IT.

TEXT BOOKS AUTHOR / PUBLICATION

Information Systems Today, 2nd e Jessup, Leonard / Valacich, Joseph. PHI - 2005

IT in Management IUP

Information Technology for Management, 7th e Lucas, Henry C Jr. Tata McGraw Hill

Management Information Systems, 6th e Brien, James A O’. McGraw-Hill/Irwin - 2003

Advanced Cases in MIS Brady, J.A / Mark, EF. Course Technology - 2000

Management Information Systems ICMR

MIS: Managing the Digital Firm, 9th e Lauden , K.C. / Lauden, J.P. Prentice Hall - 2005

Microsoft Access ™ 2007 Plain and Simple (Plain and Simple Series)

Frye, Curtis. Microsoft Press - 2007

Detailed Syllabus

Information System (IS) Concepts:

Basic Concepts: Understanding Data and Information, System Concepts, Open System, Closed System, Business as a System, What is Information System, Classification of IS in organization, Attributes of Information Quality.

Information System Development:

Concepts: Structured system analysis and design. Approaches to IS Development, System Development Life Cycle (SDLC), Prototyping, RAD, Phases in SDLC, Requirement Analysis, Design, Implementation and Maintenance, Make or Buy Decision for IS Development. Tools of IS Design, DFD’s Structured English, Flow charts, System flowcharts, decision tables and decision trees. Introduction to CASE.

Lab Exercises on MS Office (with individual assignments)

MS Excel

Spreadsheet basics: Application layout and user interface – Cell referencing – formulas and functions – Graphs and Charts. Data Validation and conditional formatting


Functions: Overview of lookup, mathematical and database functions. Financial functions like NPV, IRR, PMT.

Analysis Tools: pivot table, Filtering, Goal Seek, Solver. Performing Contribution analysis and optimization - LP and transportation problems. Regression and testing hypotheses through Excel.

Advanced features: Use of Macros and VBA. Object linking Embedding, Open Database Connectivity. Creating HTML pages. Linking multiple sheets.

MS Word

Word processor Concepts, Overview of MS Word user interface. Entering text , formatting, styles, spell and grammar check and printing documents. Working with line graphs, pictures and other objects. Desk Top Publishing.

Track changes, document protection, revision, Mail merge, forms, water marking, headers and footers manage columns, OLE, thesaurus, working with outline view.

Tables, Templates, Style sheets, annotating text and generation of TOC.

Power Point

Role of power point in management communications. Power Point user interface. Use of Templates and presentation wizard. Guidelines for designing quality presentations.

Designing slides. Slide Masters. Embedding clip art, graphics, spread sheets, tables, word documents and video / audio clips. Hyperlinking. Use of Animation, action buttons, transition effects.

Automatic presentations, Presentation through website, use of pps.

Information Systems in Business:

Introduction to Organizational Systems: Decision Making, Types of Decision, Decision-Making Levels, Transaction Processing System (TPS), Management Information System (MIS), Executive Information System (EIS), Decision Support System (DSS), Expert System (ES), Office Automation System (OAS), Collaboration Technologies.

Information Systems in Functional Areas: HR, Marketing, Finance, Production; sources of competitive advantages, IS for Competitive Advantages.

Business in a networked environment: Basic concepts of networks, Network architecture (client server, 3-tier), different layers, social networks, work group technologies, intranet, extranet, internet, world wide web and search engines, ecommerce, e business, Tools and technologies for making web based operations, web servers.

Managing Information Systems:

IS Security: IS security, IS vulnerability and computer crime, protecting information system, Disaster Recovery Planning, Auditing.

Current Developments: Concepts of Data warehousing, Data Mining, Internet 2, Mobile communication, RFID, SOA(Faculty may invite suitable guest speaker from the industry)

Cases and Exercises

• Bumrungrad’s Hospital 2000 Information System.

• The PricewaterhouseCoopers Knowledge Curve and the Spinning Off of PwC Consulting.

• Merrill Lynch’s IT Initiatives.


(Source: Case Studies in Management Volume V)

3 more cases/caselets in Indian Business nvironment in following areas to be chosen by the faculty

• Use of MIS for business advantage, • Application of SDLC • Importance of Data and Information Security for business organization



IS Basic Concepts 2

IS Development Concepts 4

Advanced features in MSWord 2

Advanced features in MS PowerPoint

2

Advanced features in MS Excel 5

Class room Exercises/ Presentations 3

Organizational Systems 3

Information Systems in Functional Areas 3

Business in a network environment 4

IS Security 3

Current Developments 2

Total 33

Pre-requisite: Operating knowledge of computer systems, operating systems, personal productivity software and internet.


Accounting for Managers

Class of : 2012 Academic Year : First Course Code : SL AC 501 Semester : I Credit : 3 Sessions : 33

Objective

To provide the understanding of financial reporting system and cost concepts.


Accounting : Text and Cases 12e Anthony, Hawkins & Merchant, TMH, Special Indian Edition

Financial Accounting Volume I IUP

Financial Accounting Volume II IUP

Financial Accounting for Management (An Analytical Perspective)

Gupta, Ambrish. Pearson Education - 2005

Financial Reporting Analysis (Using Financial Accounting Information), 9th e

Gibson, Charles H. South-Western Pub - 2003

International Accounting (A User Perspective) Shahrokh M, Saudagaran, Thomson South-Western College Pub – 2003

Comparative International Accounting, 8th e Noses, Christopher / Parber, Robert B. Prentice Hall - 2003

Fundamentals of Financial Management, 4th e Brigham, Eugene F. / Houston, Joel F. South-Western College Pub – 2003

Financial Statement Analysis & Security Valuation, 3rd e

Penman, Stephen H. McGraw-Hill/Irwin -2006

Modern Accountancy Mukherjee, Amitabha / Hanif, Mohammed. Tata Mc Graw Hill

Advanced Accounts Vol. I & Vol. II Shukla, M.C./ Grwal, T.S. S.CHAND & CO. – 2008

Advanced Accountancy Theory Method & Application For Vol- II

Gupta, R L / Radhaswamy – Sultan Chand & Co. – 2008

Accounting for Management : Text and Cases Bhattacharyya, SK. Vikas Publishing, New Delhi

Detailed Syllabus

Introduction to accounting: Distinction among financial accounting, cost accounting and


management accounting – Evolution of accounting – basic concepts of financial accounting – conventions of accounting – stages of preparing accounting statements – from inputs to outputs – users of financial statements – Generally Accepted Accounting Principles

Introduction to Financial Accounting: Meaning of Accounting, Advantages of Accounting - Outputs of Accounting Process - Concepts underlying the Financial Statements - Generally Accepted Accounting Principles.

Understanding Financial Statement: Nature and objectives of Financial Statements, Uses of Financial Statements, form and content of Financial Statements, users of Financial Statements

Financial Reporting and Regulations: Introduction to USGAAP, Introduction to International Accounting Standards, Indian Accounting Standards, Applicability of Various Standards, Comparison and Harmonization

Financial Statements of Limited Companies: Format and Content of Profit and Loss Account - Requirements of the Companies Act for the Presentation of the Companies Profit and Loss Account - Treatment of Special Items Relating to Companies Final Accounts - Requirements of Appropriation of Profits by the Company - Format and Content of the Balance Sheet

Cash Flow : Statement of Cash Flows - Purpose of the Statement of Cash Flow - Content and Format of the Statement of Cash Flow - Preparation of Cash Flow Statement - Usefulness of the Statement of Cash Flow

Annual Report: Contents of Annual Report – Director’s report – Auditor’s report - Financial Statements and notes thereon – Other information.

Limitations of Financial Statements and Window Dressing: Critical Review of Financial Statements - Effects of Abnormal Items and Changes in Accounting Policies, Creative Accounting.

Financial Statement Analysis : Financial Statements – Understanding the Features of Variables in Financial Statements - Ratio Analysis –Liquidity, Profitability and Leverage - Times Series Analysis - Common Size Analysis, Du-Pont Analysis – Problems Encountered in Financial Statement Analysis.

Contemporary Topics: Human Resource Accounting, Inflation Accounting

Cases and Exercises

• Maruti Udyog’s Accounting

(Source: Case Studies in Management Volume VI) • Annual report of select company ( Latest ) • Infosys Ltd., • Dr. Reddy • TATA Motors

Faculty will identify appropriate cases on Window Dressing




Introduction to Accounting 1

Introduction to Financial Accounting 1

Understanding Financial Statement 1

Financial Reporting and Regulations 4

Financial Statements of Limited Companies 9

Cash Flow 6

Annual Reports 2

Limitations of Financial Statements and Window Dressing 1

Financial Statement Analysis 7

Contemporary Topics 1

Total 33


Suggested Allotment of Sessions

Topics No of Sessions Business Correspondence Principles of Effective Writing 2 Letter Writing 1 CVs and Applications 2 Memoranda 1 Business Claims and Responses 1 Business Proposals 2 Meetings : Agenda and Minutes 2 Report Writing 4 Précis Writing 2 Reading Skills 2 Press Release 2 Listening Skills 2 Presentation Skills 6 Telephone & E-mail Etiquette 2 Cross-Cultural Communication 2 Total 33

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Detailed Syllabus - Class of 2012 Sem I

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