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Determinants and Consequences of Presentation Format: The Case of ETR Reconciliations Roman Chychyla * Diana Falsetta Sundaresh Ramnath ABSTRACT: SEC Regulation S-X requires companies to reconcile deviations be- tween their actual tax expense and their expected tax expense under federal statutory tax rates (effective tax rate (ETR) reconciliation). However, companies can choose between a dollar or percentage format for the ETR reconciliation. In our sample, roughly half the firms choose one of the two formats. We investigate the causes and consequences of this disclosure decision. We find, consistent with a political cost ar- gument, that firms with low (high) ETRs tend to highlight the dollar (percentage) amount of their tax expense, suggesting a strategic choice of presentation method. We also find that users such as analysts seem to find the percentage format easier to use and tend to make smaller errors in their ETR forecasts when firms present their ETR reconciliation in the percentage format, consistent with analysts’ comfort (struggles) when information is presented in an easily usable (less straightforward) format. A follow up experiment confirms that participants presented with the percentage format make more accurate tax expense forecasts than do participants presented with the dol- lar format. * Roman Chychyla: School of Business Administration, University of Miami, Coral Gables, FL 33146. Email: [email protected]. Phone: (305) 284-2324. Diana Falsetta: School of Business Administration, University of Miami, Coral Gables, FL 33146. Email: [email protected]. Phone: (305) 284-8624. Sundaresh Ramnath: School of Business Administration, University of Miami, Coral Gables, FL 33146. Email: [email protected]. Phone: (305) 284-6668.
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Page 1: Determinants and Consequences of Presentation Format: The ...

Determinants and Consequences of

Presentation Format: The Case of ETR

Reconciliations

Roman Chychyla∗

Diana Falsetta†

Sundaresh Ramnath‡

ABSTRACT: SEC Regulation S-X requires companies to reconcile deviations be-tween their actual tax expense and their expected tax expense under federal statutorytax rates (effective tax rate (ETR) reconciliation). However, companies can choosebetween a dollar or percentage format for the ETR reconciliation. In our sample,roughly half the firms choose one of the two formats. We investigate the causes andconsequences of this disclosure decision. We find, consistent with a political cost ar-gument, that firms with low (high) ETRs tend to highlight the dollar (percentage)amount of their tax expense, suggesting a strategic choice of presentation method. Wealso find that users such as analysts seem to find the percentage format easier to useand tend to make smaller errors in their ETR forecasts when firms present their ETRreconciliation in the percentage format, consistent with analysts’ comfort (struggles)when information is presented in an easily usable (less straightforward) format. Afollow up experiment confirms that participants presented with the percentage formatmake more accurate tax expense forecasts than do participants presented with the dol-lar format.

∗Roman Chychyla: School of Business Administration, University of Miami, Coral Gables, FL 33146.Email: [email protected]. Phone: (305) 284-2324.†Diana Falsetta: School of Business Administration, University of Miami, Coral Gables, FL 33146. Email:

[email protected]. Phone: (305) 284-8624.‡Sundaresh Ramnath: School of Business Administration, University of Miami, Coral Gables, FL 33146.

Email: [email protected]. Phone: (305) 284-6668.

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I. INTRODUCTION

In this study we investigate the causes and consequences of the effective tax rate (ETR)

reconciliation presented in the footnotes to companies’ annual reports (10-K). Prior research

has shown that the format of presentation influences reader/investor perceptions. Nelson

and Rupar (2014), in their experimental setting, examine the consequences of presenting

earnings changes in a percentage vs. dollar disclosure format, and find that investors perceive

potential earnings decreases as riskier when disclosures are presented in dollars than when

they are presented as percentages. In this paper, we examine in an archival setting, the

determinants, as well as the consequences, of the percentage vs. dollar choice of disclosure

format in ETR reconciliations presented in the footnotes to firms’ 10-Ks.

The ETR reconciliation presentation in firms’ 10-Ks is an ideal setting to examine the

determinants of firms’ potentially strategic choices of disclosure format as opposed to dis-

closure content. Both the dollar and percentage formats convey the same information, in

that each method contains enough information to be converted into the other, with minimal

skill or effort; thus, firms’ choices are more likely driven by the expected reaction of readers

to the form of the presentation, rather than its substance. In addition, the ETR setting

also presents us with an opportunity to examine how even sophisticated investors, such as

analysts, could be affected by information presented in different formats. Investors value

post-tax earnings, which makes tax expense an important component of the earnings fore-

cast. While both dollar and percentage format presentations can easily be converted into the

other, presentation of information in a format that better helps predict tax expense will also

improve estimates of forecasts of post-tax earnings. We argue that reconciling tax expense

in percentages presents tax information in a format that is more readily usable by market

participants because future tax expense is a function of future pre-tax income and expected

effective tax rates (ETR, which is a percentage of pre-tax income).

While firms may benefit from providing information in a user friendly format, they also

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face the costs of potential political scrutiny if the presentation format draws attention to the

seemingly lower taxes that they pay.1 Expressing ETRs in percentages when the effective

tax rate is low may draw attention to how little taxes some of the profitable companies may

be paying, which could drive them to strategically divert attention to the dollar amount of

tax expense reported, rather than to the equivalent percentage of tax expense. Consistent

with this political cost argument, we find that firms that pay lower (higher) taxes relative

to their pre-tax income, tend to reconcile ETRs in dollar amounts (percentages). A one

standard deviation increase in a firm’s ETR increases the likelihood of the firm using the

percentage format by 12.32%. We find this effect of ETR level on ETR reconciliation format

to be more pronounced for firms with higher marginal political cost as measured by firm

size and firm’s media coverage. Moreover, for the sample of firms that switched their ETR

reconciliation format, we document the likelihood of switching to the percentage format is

positively associated with the level of ETR, such that a one standard deviation increase in

the firm’s ETR increases the likelihood of the firm switching to the percentage format by

66.74%.

In terms of consequences, we find that analysts’ forecasts of ETRs tend to be more

accurate when firms present reconciliations in percentages than in dollars. Specifically, we

document that using the dollar format increases analyst tax expense forecast error by $3.63

million on average. While it seems simple enough to translate tax expense in dollars into

percentages (ETRs), analysts seem to either not exert the effort or not understand the

concept of ETRs in making their predictions.

We also investigate relative forecast accuracy of tax expense across the two ETR formats

in a laboratory setting. Ninety-two participants responded to an online survey, in which they

were randomly assigned to one of the two ETR reconciliation formats, and asked to forecast

tax expense based on a given pretax income amount. Consistent with the archival-empirical

1Although all companies are required to discuss changes in the ETR in their MD&A, the MD&A is notaudited like footnotes and there are concerns that it contains mainly boilerplate and generic disclosures (SEC2003); therefore, we focus on footnote disclosures, even though ETRs may be presented and discussed in theMD&A section.

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results, we find that participants presented with the percentage format were more accurate

in predicting tax expense than were participants with the dollar format.

Our findings are important to regulators and investors, as well as constituents that care

about corporate social responsibility. The presentation format can influence users’ percep-

tions of the contributions that corporations make to society and could also affect sophisti-

cated users’ forecasts of future estimates of corporate tax expense. Our results also highlight

the importance of the significance of users’ ability to easily translate one format of presen-

tation to a more usable format.

II. MOTIVATION AND HYPOTHESES

The Securities Exchange Commission (SEC) and the Financial Accounting Standards

Board (FASB) promulgate the required disclosures of public companies. In particular, SEC

Regulation S-X, Rule 4-08(h) and FASB ASC 740-10-50-12 provide guidance on the required

disclosure of the income tax footnote, including the effective tax rate (ETR) reconciliation.

Mounting scrutiny of the corporate tax burden and social responsibility has increased the

attention and focus on the income tax footnote disclosure. For example, companies, such

as Apple Inc., Google Inc., and Starbucks have drawn extensive media attention and public

scrutiny for their very low tax rates (Duhigg and Kocieniewski 2012), as well as governmental

scrutiny as evidenced by the number of comment letters issued by the SEC related to income

tax disclosures. Despite being in the media spotlight, very little public information revealing

their true tax burden is available, aside from that presented in the income tax footnote of

the 10-K filings (Christians 2012; Donohoe, Gary, and Outslay 2012; Hanlon 2003; Lisowsky

2009).

At the 2014 AICPA National Conference on SEC and PCAOB Developments, the SEC

staff highlighted its attention to the topic of income taxes for year 2015. In particular, the

SEC staff noted that they have increased focus on the ETR reconciliation disclosure, valu-

ation allowance, unremitted foreign earnings, as well as areas that require the judgment of

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management. In fact, during 2015, 30 percent of the comment letters issued by the SEC

related to the ETR reconciliation (PwC 2015). Recently, as part of its broader disclosure

framework project, the FASB began reconsidering the income tax disclosure. Its stated ob-

jective was to improve the effectiveness of disclosures in the notes to financial statements

and to reduce complexity in the accounting standards by clearly communicating the infor-

mation that is most important to users of an entity’s financial statements. As part of this

project, the Board considered a number of changes to the existing income tax disclosure

requirements, including changes to the ETR reconciliation, valuation allowance, indefinitely

reinvested foreign earnings, and unrecognized tax benefits (FASB 2016). In recent years,

accounting and securities regulators seem to be increasingly concerned about, and paying

attention to, income tax disclosures.

Given the attention from the various constituents, companies could avoid scrutiny by

being transparent and reporting ETRs that seem equitable and fair. Consistent with the

political cost hypothesis (Watts and Zimmerman 1978), to reduce politically imposed wealth

transfers, companies may choose strategies that would decrease the expected likelihood of

wealth transfers. In recent years, firms’ tax rates have come under increased scrutiny from

a social equity perspective. Successful, highly profitable companies, like Apple, have come

under fire, both within the U.S. and in European countries for their tax-minimizing strategies.

For example, the EU recently imposed a $15 billion tax bill on Apple claiming that they were

not paying their fair share of taxes for business conducted in Europe. Profitable companies

that face high political costs for their seemingly low contributions by way of tax payments,

may seek to minimize attention to their low tax rates (as a percentage of pre-tax income) and

instead emphasize the dollar amount in taxes paid. Hite and Roberts (1991), for example,

examine the perception of subjects to individual income tax burdens expressed in dollars vs.

percentages (of income). Respondents seemed to assess higher tax burdens when assessing

taxes in percentages than when they were asked to assess taxes in dollars for hypothetical

taxpayers, suggesting that the dollar format may lead to a higher perception of tax burden

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than warranted by equivalent percentages. On the other hand, companies that pay a bigger

percentage of their income in taxes may wish to emphasize their ”good citizenship” by

presenting tax information in percentages (i.e., emphasizing that they pay a larger proportion

of their income in taxes).

Prior research in psychology and accounting has shown that numerical formats can in-

fluence individual judgments and decisions. In particular, numerical format can influence

individual’s perception of the size of an amount (Paivio 1991; Denes-Raj, Epstein, and Cole

1995), and investors’ assessment of risk (Nelson and Rupar 2014). Accordingly, we would

expect that manager’s decision to report in dollars or percentages could impact financial

statement users’ perceptions of the corporate tax burden.

As mentioned earlier, publicly traded companies are required to disclose an ETR recon-

ciliation in its financial statement footnotes using either a percentage or dollar format. The

ETR reconciliation serves to disclose the underlying causes of differences between the actual

total income tax expense (benefit) reported on the income statement and the expected fed-

eral tax (benefit) at the statutory tax rate (i.e., “hypothetical tax”). A reconciling item is

deemed significant and must be listed separately if it exceeds five percent of the hypothetical

tax. Components that cause the ETR to vary from the typical statutory rate of 35% are

items, such as state and local income taxes, taxes on income in foreign jurisdictions, and

permanent items (i.e., tax credits, tax-exempt income, and non-deductible expenses).

In Appendix A, we provide an example of an ETR reconciliation in each format, dollars

and percentages, for Google Inc. and Facebook Inc. Google reports its ETR reconciliation in

the dollar format, while Facebook reports in the percentage format. Facebook’s total pre-tax

book income (PTBI) and total tax expense for year ended December 31, 2015 was $6,194

million and $2,506 million, respectively. If all of its PTBI were taxable on its federal tax

return, its expected tax provision for 2015 would have been $2,167.9 million ($6,194 × 35%)

before any tax credits. However, its actual tax provision reported on its income statement

was $2,506 million, or an ETR of 40.4% ($2,506 / $6,194).

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Google, Inc. reported total PTBI and total tax expense for the year ended December 31,

2015 in the amounts of $19,651 million and $3,303 million, respectively. If all of its PTBI

were taxable on its federal tax return, its expected tax provision for 2015 would have been

$6,878 ($19,651 × 35%) before any tax credits. However, its actual tax provision reported

on its income statement was $3,303 million, or an ETR of 16.8% ($3,303 / $19,651).

Given the above information, it should be noted that regardless of format, one presen-

tation format can be converted into the other with minimal effort. As these two examples

above illustrate, the company that has the higher ETR (Facebook), would prefer to em-

phasize the fact that it is paying more per dollar of taxable income, whereas, the company

with the lower ETR (Google) would prefer to emphasize the larger dollar amount of its tax

burden.

Based on this political cost argument, we present our first hypothesis (in alternate form):

Hypothesis 1 Firms with lower (higher) ETRs are more likely to use dollar (percentage)

format in their ETR reconciliations.

We next examine the consequences of firms’ choice of a particular format of presenting

ETR reconciliation in their tax footnotes. Most financial statement textbooks advocate

forecasting line items on the income statement up to pre-tax income, and then applying

current (or some form of average) firm-specific ETR to compute tax expense, to finally

arrive at forecasted net income. When the ETR reconciliation is presented in the percentage

format, the final line of the reconciliation is the firm’s current ETR expressed as a percentage

of income, which can be readily used in making forecasts of future tax expense. While

converting a dollar format presentation to ETR is relatively straightforward, prior research in

psychology and consumer behavior document subjects’ inability to freely transition between

dollars and percentages even when the calculations are fairly simple (Krishna et al. 2002).

While one would expect sophisticated users, like financial analysts, to be less vulnerable to

these shortcomings, prior research demonstrates analysts’ failure to make seemingly easy

adjustments when the information is less readily available, for example included in footnotes

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(Johnston et al. 2012). Thus, we expect that analysts’ forecast of tax expense (ETR) will be

more accurate for firms that present information in percentage format rather than in dollar

format.

Hypothesis 2 Analyst ETR forecasts are more accurate for firms that present their ETR

reconciliation in percentage format.

III. DATA AND DESCRIPTIVE STATISTICS

We start by classifying firm ETR reconciliation reporting format found in the footnotes

to financial statements as either percentage or dollar. First, we download all 10-K filings

available at the SEC’s Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system.

We require 10-K filings to be prepared in Hyper Text Markup Language (HTML) format

(as opposed to plain-text format) in order to be able to extract ETR reconciliation tables

found in tax footnotes.2 Although, the SEC started accepting 10-K filing in HTML format

on June 28, 1999, HTML reporting had not been widely adopted until the end of 2001. As

a result, we limit our sample to the 2002-2015 fiscal years.

Using an automated procedure, we are able to extract 58,794 tax footnotes from 115,286

10-K filings. The lower number of footnotes compared to the overall number of filings is

likely due to either 1) the 10-K being reported in a plain text format as opposed to HTML,

2) tax footnote not being reported in an exhibit (i.e., not in the main 10-K HTML file),

3) extracted tax footnote being too short (less than 100 words), 4) tax footnote not being

reported, or 5) automated algorithm not being able to reliably identify the tax footnote. We

randomly select 300 extracted footnotes to check the accuracy of the footnote tax extraction

process and find the extraction algorithm to be correct in 97% of all cases.3

We then employ another automated procedure to extract the ETR reconciliation table

2HTML requires a uniform syntax to represent tabular structures using HTML tags (such as <table>todenote a table, <tr>to denote a row, and <th>to indicate a column). We use this syntax to parse HTMLtables.

3The 3% error rate is unlikely to impact the accuracy of ETR reporting format classification since werequire a tax footnote to contain a tax reconciliation table.

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and classify the ETR reporting format as either percentage, dollar, or both (percentage and

dollar). Overall, we are able to classify 42,993 tax footnotes of 9,493 unique firms. Manual

verification of 300 extracted footnotes indicate that about 18% of tax footnotes in our sample

do not have a tax reconciliation table due to them being loss firms, exempt from tax, REIT,

etc.4 In around 8% of all cases, the algorithm was not able to reliably classify a tax footnote

due to inconsistency in reporting, and in 6% the classification was incorrect.

We define a firm-year observation as a “percentage” (“dollar”) observation for all firm-

years starting with the first year we can identify the firm as using percentage (dollar) format

and ending with the last year in which we can unambiguously verify that they still use the

percentage (dollar) format. In our main analysis, we classify firm-year observations that

disclose the ETR reconciliation in both percentages and dollars as “percentage” firms since

all our predictions related to “percentage” firms outlined in the previous section will apply to

firms that choose the “percentage and dollar” format as well.5 For example, in Hypothesis 1

(H1) we predict that firms with higher ETRs are more likely to disclose the higher percentage

of pre-tax income that they pay in taxes (i.e., are more likely to be a “percentage” firm);

firms that disclose both percentages and dollars, by way of disclosing the percentages, satisfy

our definition of a “percentage” firm for this hypothesis. In other words, whether to disclose

ETR percentages (or not) is the strategic decision. We do not expect firms to use both

dollars and percentages if they are trying to avoid scrutiny (i.e., low ETR firms); only firms

that are willing to let their ETRs be known in percentages (i.e., high ETR firms), are likely

to add the dollar presentation. The application of H2 to the “ percentage and dollar ” firms

are even clearer - once a firm reveals ETR percentages (as a “ percentage and dollar ” firm

does), we expect analysts to be more accurate in their ETR predictions (much like with pure

“percentage” firms).

The format choice is sticky with only 883 firms out of our total sample of 9,679 unique

4A loss firm may still have a tax reconciliation table with negative ETR (i.e., tax refund).5We do not find qualitatively different results when we repeat our analysis using only “percentage” and

“dollar” format observations (and excluding “percentage and dollar” observations).

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firms switching their presentation method over the sample period. Our initial sample includes

48,974 firm-years. This sample reduces to 29,112 firm-year observations for 5,413 unique

firms after we impose Compustat data restrictions needed for our analyses. Furthermore,

only 7,445 firm-year observations (for 2,400 unique firms) have related analyst forecast data

in IBES. The sample attrition process is summarized in Panel A of Table 2.

For the analyst sample, we include all observations where there is at least one annual

forecast for year t + 1, of both pre- and post-tax income (Baik et al. 2016), made within

30 days after the 10-K filing date for year t. We also exclude observations where the IBES

reported actual pre-tax income is negative. Analysts do not make explicit ETR forecasts;

however, we can compute them based on their pre- and post-tax forecasts available on IBES:

Analyst ETR Forecasti,t =Pretax Income Forecasti,t − Posttax Income Forecasti,t

Pretax Income Forecasti,t

We compute analysts’ ETR forecast for a given firm-year made within 30 days after the

previous year’s 10-K filing date. We estimate analyst ETR forecast error as the absolute

value of the difference between actual ETR (computed similar to forecasted ETR, above, but

using “actuals” data from IBES) and forecasted ETR. AnalystETRError is then computed

as the median analyst ETR forecast error for a given firm-year. Precise definition and

measurement of all variables are provided in Table 1.

In Table 2 Panels B and C, we report the mean and median values for select variables

across the two samples (all continuous variables are winsorized at 1% and 99% of their val-

ues). In Panel B, consistent with our political cost argument and Hypothesis 1, we find

that the mean and median ETRs for the percentage sample are higher than the dollar sam-

ple (significant at the 1% level). The percentage firms also have lower variability of ETR

(ETRRange), are significantly larger (Log(Assets)), older (Log(Age)), operate in more lines

of business (NumBus), report more geographical segments (NumGeo), have less leverage

(Leverage), greater market-to-book ratio (MTB), and foreign operations (Foreign). Accord-

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ingly, in our multivariate analysis of the relation between ETR and presentation format we

control for these significant differences in firm characteristics.

Panel C of Table 2 presents initial evidence in support of Hypothesis 2. Analysts’ ETR

forecast errors are smaller when companies present ETR reconciliation in the percentage

format, consistent with analysts finding the percentage format more useful in forecasting

future tax expense. However, analysts’ pre-tax earnings forecast error (AnalystPreTaxEarn-

Error) are also lower for the percentage sample, suggesting that these firms may be more

predictable, in general. Therefore, we control for the magnitude of the pre-tax earnings

forecast error (proxy for predictability) in multivariate tests of the association between ETR

presentation format and ETR forecast accuracy.

In Panel D of Table 2, we report the number and percentage (in parentheses) of firm-year

observations that use percentage and dollar ETR presentation format across different levels

of ETR. When ETR is low (below 15%), around 53% of observations use the dollar format.

Yet, as ETR increases to 25% and levels above, more firms (around 55%) tend to use the

percentage format. This pattern is consistent with our predictions.

Panel E of Table 2 reports the usage of percentage versus dollar format in ETR recon-

ciliation presentation across “Big Four” auditors. Consistent with the descriptive statistics

in Panel A, most clients of PwC and Deloitte tend to use the percentage format (62% and

60%, respectively), while most KPMG clients tend to use the dollar format (around 53%).

EY and other audit firms have a balanced distribution of percentage and dollar usage across

their clients.6

Table 3 presents the Spearman correlations between our main variables of interest as well

as control variables. In Panel A, ETRs are positively correlated with presentation format

(percentage format = 1, 0 otherwise). Further ETR forecast errors are negatively correlated

with ETR presentation format (Panel B), consistent with smaller forecast errors for firms

6The auditor-related figures in Panels B and E are different because Panel B reports the proportionof firm-year observations audited by a given auditor across all percentage (dollar) firm-year observations,whereas Panel E reports the relative proportion of firms using the percentage (dollar) format across allfirm-year observations audited by a given auditor.

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using the percentage format, documented in Table 2, Panel C. Correlations between other

variables are generally consistent with prior research.

IV. HYPOTHESES TEST AND RESULTS

ETR Reconciliation Presentation Formats and ETR levels

We first empirically test Hypothesis 1 that predicts a positive association between ETR

reconciliation presentation format and firm-year ETR level.

Table 4 shows results of logistic regression analysis with ETR presentation format (Per-

centageFormat) as a dependent variable and ETR level (ETR) as the primary independent

variable. PercentageFormat takes a value of one if the reconciliation is in percentages, and

zero if it is in dollars. In Column (1), we present the results of a simple logistic regression

with no control variables. Consistent with the prediction in H1, we find that ETR presenta-

tion format is positively associated with ETR levels (p < 0.01), confirming that firms with

higher (lower) ETRs tend to emphasize the proportion of income (amount in dollars) paid

in taxes.

In the second column of Table 4, we control for other possible determinants of presentation

format choice and cluster standard errors on firm and years. Consistent with the univariate

descriptive statistics in Table 2, we find that firms that are more likely to disclose using

the percentage format have smaller variation in ETR, are bigger, are less levered, are less

profitable, have higher market-to-book ratio, have foreign operations and tend to operate

in litigious industries. The evidence is also consistent with PwC and Deloitte favoring the

percentage format and KPMG favoring the dollar format, after controlling for these other

firm characteristics. More importantly, even after controlling for other possible determinants

of ETR reconciliation presentation choice, we find that firms with higher (lower) ETRs choose

to present their ETR reconciliation in the percentage (dollar) format (p < 0.01), which is

consistent with our political cost hypothesis (H1). The effect of ETR levels on presentation

choice is economically significant: one standard deviation increase in a firm’s ETR increases

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the likelihood of ETR presentation using the percentage format by 12.32%.

A possible concern is that our results are driven by an omitted endogenous variable that

might independently affect the ETR reconciliation presentation format and firm ETR levels.

To mitigate this concern we perform two additional analyses in addition to the main one

presented in Table 4.

First, we posit that for some firms political costs are likely higher than for other firms.

Specifically, we use two proxies for political cost discussed in the literature: firm size (Zim-

merman 1983) and media coverage (Wong 1988; Piotroski, Wong, and Zhang 2015). If the

conjecture in Hypothesis 1 is true, the choice of ETR reconciliation presentation format will

be more important for firms that face greater political costs. In other words, we expect the

association between ETR presentation format and ETR levels to be stronger for larger firms

and firms with greater media coverage. To test this prediction, we measure firm size in a

given fiscal year using its pre-tax income.7 We measure media coverage for a given firm in a

given fiscal year as the number of articles related to this firm that appeared in that year in

the top national news outlets, Wall Street Journal, New York Times, Washington Post, and

USA Today. The data on media articles is obtained from the RavenPack database.

Table 5 shows the results of cross-sectional analysis with ETR presentation format (Per-

centageFormat) regressed on ETR level (ETR), indicator variable for the highest quartile of

pre-tax income (HighPreTaxIncome), indicator variable for the highest quartile of firm’s me-

dia coverage (HighMediaCoverage), and their respective interactions (ETR×HighPreTaxIncome)

and ETR×HighMediaCoverage). We expect the coefficients of the interaction terms to be

positive and significant if the relationship between ETR reconciliation formats and ETR

levels is stronger for firms with the greatest visibility. In Column (1), the coefficient of

ETR×HighPreTaxIncome is 0.959 (p < 0.05), and in Column (2) the coefficient of ETR×HighMediaCoverage

is 1.266 (p < 0.01). These results provide further evidence in support of Hypothesis 1.

Finally, we also examine the sample of firms that switched their ETR reconciliation pre-

7We use pre-tax income since it is directly related to income taxes and ETR. We find similar results whenwe use sales as a proxy for size.

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sentation format from dollar to percentage format or vice versa. This is a sample comprising

of firm-year observations for 240 switches from dollar to percentage format and 179 switches

from percentage to dollar format (that have required Compustat data). The advantage of

using this sample is that an ETR format switch more accurately captures the active choice

of a firm to use percentage (or dollar) format rather than it being an inherent (or historical)

decision. If our political cost argument outlined in Hypothesis 1 is correct, we should observe

firms with relatively higher ETRs switching to the percentage format, and firms with lower

ETRs switching to the dollar format.

For every switch event in our sample, we take firm-year observations up to five years

following the switch and regress the switch format (SwitchToPercentageFormat) on ETR

level (ETR) and firm characteristics.8 Variable SwitchToPercentageFormat is equal to one if

the firm switched to percentage ETR reconciliation format, and zero otherwise. We report

the results in Table 6. Column (1) presents the results of a simple logistic regression where

the ETR presentation format (after the switch) is regressed on ETR. We find a significant

positive association between these two variables (p < 0.01). Column (2) reports the results

of a conditional logistic regression where a number of firm characteristics are included as

controls. Consistent with H1, we find that firms that switch to the percentage format have

higher ETRs, on average (p < 0.01). We also document that these firms tend to have

lower variability in ETR, are bigger, and have higher market-to-book ratio. In terms of

economic significance, we find that a one standard deviation increase in ETR increases the

likelihood of a firm switching to the percentage (as opposed to dollar) format by 66.74%.

This likelihood for the switch sample is much greater than the one we documented for the

full sample (12.32%) suggesting that the level of ETR is a very important factor affecting

the decision of a firm to switch to a different ETR reconciliation presentation format.

8We go five years out because the decision to switch is likely a long horizon decision (i.e., firms are morelikely to switch based on expectations of the long-run ETR). We repeat the analysis by using only oneobservation per firm (the year of the switch) and find similar results.

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Analyst Forecasts and ETR Presentation Formats

Next, we empirically examine Hypothesis 2 that predicts lower ETR forecast errors for

firms that present the ETR reconciliation in the percentage format.

In Table 7, we present the results of our tests of the impact of presentation format on

analysts’ ETR/tax expense forecasting accuracy. In the first column, we regress analysts’

ETR forecast errors (AnalystETRError) on solely the presentation format (PercentageFor-

mat), and find that the coefficient on PercentageFormat is significantly negative (p < 0.01),

suggesting that analyst forecasts of ETR are more (less) accurate when firms present ETR

reconciliations in the percentage (dollar) format. Consistent with H2, this evidence suggests

that analysts seem to better predict future tax expense when the previous year’s taxes are

readily available as a percentage of pre-tax income.

It is likely that the future performance of percentage (dollar) firms are generally more

(less) predictable on all dimensions, not just ETRs (i.e., other components of income are

also more (less) predictable). To control for this, in the second column of Table 7, we

include the variability in ETR over the last three years (ETRRange) and the error in an-

alysts’ pre-tax earnings forecasts (AnalystPreTaxEarnError) as proxies for predictability.9

Motivated by Ramnath, Rock, and Shane (2005), who show that analyst earnings forecast

accuracy is increasing in the number of analysts following the firm, we also control for the

number of analysts following the firm (NumAnalyst). We find that the ETR forecast er-

ror is negatively related to the number of analysts following the firm, positively related to

ETR variability (ETRRange), and positively related to earnings predictability proxied by

AnalystPreTaxEarnError. Even after controlling for these potential determinants of ETR

forecast accuracy, we find that the percentage format is negatively related to AnalystETR-

Error (p < 0.01), consistent with analysts making more accurate tax expense predictions for

firms that use the percentage format for their ETR reconciliations.

9The Spearman correlation between AnalystETRError and AnalystPreTaxEarnError is significantly pos-itive in Table 3, Panel B, confirming that the two variables are related.

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In Column (3) of Table 7, we include additional controls, but still document similar effects

for our main variable of interest. The estimated coefficient of PercentageFormat variable is

-0.005 (p < 0.01), which translates to a $3.63 million decrease in analyst tax expense forecast

error when percentage format is used, given the average pre-tax income of $726.2 million in

our forecast analysis sample. Overall, our results in Table 7 provide strong support for the

percentage format being more user friendly than the dollar format in forecasting future tax

expense.

ETR Reconciliation Presentation Format and ETR Forecast Accuracy. Evidence

from an Experiment

Experimental Method

We conducted an experiment to isolate the presentation format effect, keeping all else

equal (i.e., financial statement information), and manipulating the ETR reconciliation format

presentation in dollars or percentages, as well as the ETR as low or high. The experiment

consists of a full-factorial 2×2 between-subjects design, with presentation format (dollars

or percentages) and effective tax rate (low or high) as manipulated variables (independent

variables described below).

Task and Procedures

Participants were given a link to access the experimental materials on Qualtrics, which

randomly assigned participants to one of the four experimental conditions. After reading

the consent form to participate, participants were advised that they would be reviewing

financial statement information in order to provide forecasts for the next year. Participants

were then provided consolidated statements of income for ABC Inc. and Subsidiaries and a

reconciliation of differences between the actual income tax expense and the expected income

tax expense at the federal statutory rate (i.e., ETR reconciliation) for the prior three years

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(2014-2016).10 See Appendix B for the experimental materials.

Presentation Format and Effective Tax Rate Manipulation

We manipulate presentation format by presenting the ETR reconciliation in either dollars

or percentages. We manipulate the ETR as either low (29.2 percent) or high (40.8 percent),

from an expected 35 percent federal statutory rate. All income statement items, pre-tax

book income, and ETR reconciliation items were the same for all treatment groups, allowing

us to isolate the presentation format effect. In addition, in order to simplify the task and

eliminate year-to-year fluctuation in ETRs, the ETR reconciliation items and rates were kept

constant for the three prior years (i.e., 29.2 percent or 40.8 percent). After reviewing the

financial information, participants responded to a number of dependent measures and post

experimental questions as described in the next section.

Dependent Variables

Income Tax Expense Forecast and Net Income Forecast

Our second hypothesis focuses on analyst forecast accuracy, and posits that analyst ETR

forecasts are more accurate for firms that present the ETR reconciliation in the percentage

format. In our experiment, we ask participants to forecast income tax expense and net

income. As mentioned above, they are provided with three prior years of income statement

and ETR reconciliation. In addition they are informed that “Company management has

forecasted 2017 annual Income Before Income Taxes to be $155,000 (in thousands).” Using

this information, they are asked to provide a forecast for year ended 2017 for Income Taxes

and Net Income. Without any other company information, it is expected that the income tax

forecast would be computed by multiplying the Pre-Tax Book Income forecast ($155,000)

by the historical ETR. For those in the percentage format, this task should produce less

10Financial statement information for ABC Inc. was taken from the actual financial statements of BostonBeer Company.

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error, since the ETR is provided and does not require computing. We also ask participants

to provide a forecast of net income as an attention and comprehension check. They should

correctly forecast net income by subtracting their income tax forecast from the pre-tax book

income forecast.

Fairness Perceptions

Given the political cost argument, we posit that firms with low (high) ETRs are more

likely to disclose the ETR reconciliation in dollars (percentages). To measure whether indi-

viduals perceive the same rate differently between the two formats, we asked participants to

indicate their level of agreement with the following statement: “Based on the tax information

disclosed by ABC, Inc., ABC Inc. is paying its fair share of taxes.” Participants responded

on 7-point scale with endpoints 1 (“Strongly Disagree”) and 7 (“Strongly Agree”). We also

asked them “What do you think is a fair corporate income tax rate?” Participants responded

on a scale between 0 and 100-percent.

Participants

One hundred twenty-nine individuals completed the experiment, of which 37 failed the

comprehension check mentioned above, resulting in 92 usable responses. As described in

Table 8, Panel A, they include 26 business school alumni from a private university, 33 ac-

counting professionals employed in public or corporate accounting, and 33 graduate students

in accounting from a private university. All participants would have taken a minimum of two

accounting courses. Participants completed the study via a web-administered instrument on

the Qualtrics platform.

Results

Participants took on average approximately 20 minutes to complete the task (Table 8,

Panel A). Distribution of participants across the four treatment groups is provided in Panel

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B. In Panel C, we report the differences in forecast accuracy between the dollar and percent-

age formats. Both mean and median forecast errors are significantly higher for participants

in the dollar format group, confirming the archival-empirical evidence in support of Hypoth-

esis 2 presented earlier. The experiment holds constant extraneous factors that cannot be

controlled for in archival settings, while still confirming the effect of presentation format on

tax expense forecast accuracy.

In untabulated analyses, we do not find a difference in fairness perceptions across the

high and low ETR groups and presentation format. This non-result could be explained by

two factors. First, the difference in ETR between the high and low groups (29 percent vs

40 percent) may not have been substantial enough to elicit significant differences. In fact,

on average, participants believed that 28 percent was a ”fair corporate income tax rate,”

and therefore, even those in the low ETR group would have perceived 29 percent to be

a fair share of taxes paid by ABC Inc. Second, the question may not have been framed

appropriately. In other words, instead of asking participants to agree or disagree with the

statement ”ABC Inc. is paying its fair share of taxes”, a better response may have been

obtained if the statement had been framed as ”Do you believe ABC Inc. is paying ’less than

its fair share of taxes’ or ’more than its fair share of taxes’.”

V. CONCLUSION

In this paper we examine the determinants and consequences of the choice of ETR rec-

onciliation format adopted by companies in the footnotes to their financial statements. Con-

sistent with a political cost argument, we find that profitable firms that pay lower taxes in

terms of percentage of pre-tax income (i.e., low ETRs) choose to use the dollar format to

present their ETR reconciliations. In other words, these firms seem to emphasize the dollar

amount of their tax expense rather than the effective rate. In terms of consequences of the

presentation method choice, we explore the effect of the choice on analyst forecasts of future

ETRs. While either presentation can easily be transformed into the other, the percentage

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format is more direct and therefore, more user friendly in determining future tax expense.

Consistent with this notion, we find that financial analysts seem to make more accurate pre-

dictions of future ETRs when companies present reconciliations in the percentage format.

Experimental results confirm our archival-experimental evidence with respect to the relation

between presentation format and forecast accuracy.

Our findings have policy implications and address an issue of contemporary regulatory

interest (i.e., SEC, FASB). Specifically, given the equivalence of information provided across

the two methods, the percentage format seems less likely to obfuscate public perception

regarding companies shouldering their “fair share,” and at the same time provides users

with a more direct measure that can be used to predict future tax expense. Our findings

also point to the overreliance of even sophisticated financial users on presentation formats

and a surprising lack of ability/effort on their part to recast presented information into more

usable forms.

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Appendix A. Sample Presentation Formats

Facebook, Inc.

A reconciliation of the U.S. federal statutory income tax rate of 35.0% to our effective

tax rate is as follows (in percentages):

Year Ended December 31,2015 2014 2013

U.S. federal statutory income tax rate 35.00% 35.00% 35.00%State income taxes, net of federal benefit 2.00 1.40 1.60Research tax credits (1.4) (1.10) (4.7)Share-based compensation 2.20 6.50 5.20Effect of non-U.S. operations (0.90) (3.60) 6.80Other 3.50 1.90 1.60

Effective tax rate 40.40% 40.10% 45.50%

Google, Inc.

The reconciliation of federal statutory income tax rate to our effective income tax rate is

as follows (in millions):

Year Ended December 31,2015 2014 2013

Expected provision at federal statutory taxrate (35%)

$6,878 $6,041 $5,567

State taxes, net of federal benefit (291) 132 133Change in valuation allowance (65) (164) (641)Foreign rate differential (2,624) (2,109) (2,482)Federal research credit (407) (318) (433)Basis difference in investment of Arris - - 644Other adjustments (188) 57 (49)

Provision for income taxes $3,303 $3,639 $2,739

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Appendix B. Survey Instrument

[Income statement. High ETR version.]

On the following screen, you will be provided with financial information for ABC Inc.

You will be asked to provide forecasts for the next year.

THE ABC, INC. AND SUBSIDIARIESCONSOLIDATED STATEMENTS OF INCOME

(in thousands)

Year Ended2016 2015 2014

Revenue $ 966,478 793,705 628,580Less excise taxes 63,471 54,652 48,358

Net revenue 903,007 739,053 580,222Cost of goods sold 437,996 354,131 265,012

Gross profit 465,011 384,922 315,210Operating expenses:Advertising, promotional and selling expenses 250,696 207,930 169,306General and administrative expenses 65,971 62,332 50,171Impairment of long-lived assets 1,777 1,567 149

Total operating expenses 318,444 271,829 219,626

Operating income 146,567 113,093 95,584Other income (expense), net:

Interest income 21 31 31Other expense, net (994) (583) (98)

Total other expense, net (973) (552) (67)

Income before income taxes 145,594 112,541 95,517Income taxes 59,402 45,692 39,066

Net income $ 86,192 66,849 56,451

[ETR Reconciliation using dollars. High ETR version.]

The following table summarizes (in thousands of dollars) the differences between the actual

income tax expense and the expected income tax expense at the federal statutory rate:

2016 2015 2014

Expected tax expense at federal statutory rate (35%) $ 50,958 39,389 33,431State income taxes, net of federal benefit 5,824 4,614 3,916Other 2,620 1,689 1,719

Income tax expense $ 59,402 45,692 39,066

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[ETR Reconciliation using percentages. High ETR version.]

The following table summarizes (in percentages) the differences between the actual income

tax expense and the expected income tax expense at the federal statutory rate:

2016 2015 2014

Expected tax expense at federal statutory rate (35%) 35.0% 35.0% 35.0%State income taxes, net of federal benefit 4.0% 4.1% 4.1%Other 1.8% 1.5% 1.8%

Effective income tax rate 40.8% 40.6% 40.9%

[Income statement. Low ETR version.]

On the following screen, you will be provided with financial information for ABC Inc.

You will be asked to provide forecasts for the next year.

THE ABC, INC. AND SUBSIDIARIESCONSOLIDATED STATEMENTS OF INCOME

(in thousands)

Year Ended2016 2015 2014

Revenue $ 966,478 793,705 628,580Less excise taxes 63,471 54,652 48,358

Net revenue 903,007 739,053 580,222Cost of goods sold 437,996 354,131 265,012

Gross profit 465,011 384,922 315,210Operating expenses:Advertising, promotional and selling expenses 250,696 207,930 169,306General and administrative expenses 65,971 62,332 50,171Impairment of long-lived assets 1,777 1,567 149

Total operating expenses 318,444 271,829 219,626

Operating income 146,567 113,093 95,584Other income (expense), net:

Interest income 21 31 31Other expense, net (994) (583) (98)

Total other expense, net (973) (552) (67)

Income before income taxes 145,594 112,541 95,517Income taxes 42,513 33,087 27,795

Net income $ 103,081 79,454 67,722

[ETR Reconciliation using dollars. Low ETR version.]

The following table summarizes (in thousands of dollars) the differences between the actual

income tax expense and the expected income tax expense at the federal statutory rate:

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2016 2015 2014

Expected tax expense at federal statutory rate (35%) $ 50,958 39,389 33,431State income taxes, net of federal benefit (5,824) (4,614) (3,916)Other (2,621) (1,688) (1,720)

Income tax expense $ 42,513 33,087 27,795

[ETR Reconciliation using percentages. Low ETR version.]

The following table summarizes (in percentages) the differences between the actual income

tax expense and the expected income tax expense at the federal statutory rate:

2016 2015 2014

Expected tax expense at federal statutory rate (35%) 35.0% 35.0% 35.0%State income taxes, net of federal benefit (4.0)% (4.1)% (4.1)%Other (1.8)% (1.5)% (1.8)%

Effective income tax rate 29.2% 29.4% 29.1%

[Survey questions.]

Company management has forecasted 2017 annual Income Before Income Taxes to be

$155,000 (in thousands).

Provide a forecast (in thousands) for year ended 2017 for Income Taxes

Provide a forecast (in thousands) for year ended 2017 for Net Income

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TABLES

Table 1: Variable Definitions and Data Sources

Variable Definition Source

PercentageFormat Indicator variable that equals one if ETR reconciliation in fi-nancial statement footnotes is reported using a percentage for-mat.

EDGAR

ETR Three-year average effective tax rate, calculated as the ratio oftax expense to pre-tax income, truncated at values of 0 and 1.

COMPUSTAT

ETRRange The difference between the highest and lowest ETR in the lastthree years, winsorized at 1% and 99%.

COMPUSTAT

Log(Assets) Natural logarithm of total assets, winsorized at 1% and 99%. COMPUSTAT

Leverage Current and long-term debt scaled by beginning-of-year totalassets, winsorized at 1% and 99%.

COMPUSTAT

ROA Earnings before extraordinary items scaled by beginning-of-year total assets, winsorized at 1% and 99%.

COMPUSTAT

MTB Market value of equity plus book value of liabilities divided bybeginning-of-year total assets, winsorized at 1% and 99%.

COMPUSTAT

Foreign Indicator variable that equals one if a company has foreignoperations.

COMPUSTAT

Litigious Indicator variable that equals one if a firm operates in a liti-gious industry (a firm with an SIC code either 1) between 2833and 2836, 2) between 3570 and 3577, 3) between 3600 and 3674,or 4) between 5200 and 5961, or 5) equal to 7370).

COMPUSTAT

PwC Indicator variable that equals one if company’s auditor is PwC. COMPUSTAT

Deloitte Indicator variable that equals one if company’s auditor is De-loitte.

COMPUSTAT

EY Indicator variable that equals one if company’s auditor is EY. COMPUSTAT

KPMG Indicator variable that equals one if company’s auditor isKPMG.

COMPUSTAT

Log(Age) Natural logarithm of the number of years a company has beencovered by COMPUSTAT.

COMPUSTAT

AnalystETRError Median implied analyst ETR error, where analyst ETR error iscalculated as the absolute difference between implied one-yearahead ETR forecast (pre-tax earnings forecast minus after-taxearnings forecast divided by pre-tax earnings forecast) and theactual ETR. Only the first forecast of each analyst for the nextfiscal year made within 30 days after the current 10-K filingdate is considered. The variable is winsorized at 1% and 99%.

IBES

NumAnalyst Number of analysts in IBES dataset that forecast pre-tax andafter-tax earnings needed to calculate implied ETR forecast.

IBES

AnalystPreTaxEarnError Median analyst pre-tax earnings forecast error, where analystpre-tax earnings error is calculated as the absolute differencebetween one-year ahead pre-tax earnings forecast and the ac-tual pre-tax earnings divided by firm’s market value. The vari-able is winsorized at 1% and 99%.

IBES

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Table 2: Descriptive Statistics

Panel A: Sample Selection

Firm-years

Firm-year observations in fiscal years 2002-2015 with available data on ETR reportingformat.

48,974

Firm-year observations with required Compustat data. 29,112

Firm-year observations with required Compustat and IBES data for implied analystETR forecast analysis.

7,445

Panel B: Mean Values of Firm Characteristics by ETR Reporting Format

VariableFull Sample Percentage Sample Dollar Sample ETR Format

DifferenceMean Median Mean Median Mean Median

ETR 0.271 0.303 0.277 0.310 0.264 0.295 0.013∗∗∗

ETRRange 0.209 0.093 0.193 0.082 0.227 0.108 −0.034∗∗∗

Log(Assets) 6.396 6.405 6.584 6.530 6.185 6.282 0.399∗∗∗

Log(Age) 2.777 2.773 2.814 2.773 2.735 2.708 0.079∗∗∗

NumBus 1.498 1.000 1.540 1.000 1.452 1.000 0.088∗∗∗

NumGeo 1.746 1.000 1.814 1.000 1.669 1.000 0.144∗∗∗

Leverage 0.217 0.151 0.211 0.157 0.224 0.144 −0.013∗∗∗

ROA 0.263 0.026 −0.074 0.033 0.639 0.018 −0.714

MTB 2.432 1.443 2.540 1.487 2.311 1.391 0.229∗∗∗

Foreign 0.715 1.000 0.724 1.000 0.705 1.000 0.019∗∗∗

PwC 0.164 0.000 0.194 0.000 0.131 0.000 0.062∗∗∗

Deloitte 0.147 0.000 0.165 0.000 0.126 0.000 0.040∗∗∗

EY 0.209 0.000 0.199 0.000 0.220 0.000 −0.021∗∗∗

KPMG 0.158 0.000 0.142 0.000 0.176 0.000 −0.034∗∗∗

Litigious 0.221 0.000 0.224 0.000 0.217 0.000 0.006

Observations 29,112 15,361 13,751 29,112

∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

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Panel C: Mean Values of Analyst Forecast Characteristics by ETR Reporting Format

VariableFull Sample Percentage Sample Dollar Sample ETR Format

DifferenceMean Median Mean Median Mean Median

NumAnalyst 2.425 2.000 2.455 2.000 2.383 2.000 0.072

AnalystETRError 0.058 0.021 0.053 0.020 0.065 0.024 −0.012∗∗∗

AnalystPreTaxEarnError 0.023 0.012 0.021 0.011 0.025 0.013 −0.003∗∗∗

Observations 7,445 4,399 3,046 7,445

∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

Panel D: ETR Reporting Format by ETR Level

ETR Percentage Format Dollar Format All Formats

0%-15% 3,172 (47.17%) 3,552 (52.83%) 6,724

15%-20% 873 (49.29%) 898 (50.71%) 1,771

20%-25% 1,271 (52.24%) 1,162 (47.76%) 2,433

25%-30% 1,956 (57.46%) 1,448 (42.54%) 3,404

30%-35% 2,965 (55.17%) 2,409 (44.83%) 5,374

35%+ 5,124 (54.48%) 4,282 (45.52%) 9,406

Total 15,361 (52.77%) 13,751 (47.23%) 29,112

Panel E: ETR Reporting Format by Auditor

Auditor Percentage Format Dollar Format All Formats

PwC 2,973 (62 26%) 1,802 (37.74%) 4,775

Deloitte 2,542 (59 52%) 1,729 (40.48%) 4,271

EY 3,059 (50 24%) 3,030 (49.76%) 6,089

KPMG 2,184 (47 38%) 2,426 (52.62%) 4,610

Other 4,603 (49 14%) 4,764 (50.86%) 9,367

Total 15,361 (52 77%) 1,3751 (47.23%) 29,112

This table reports sample selection process (Panel A), the mean and median values of variables used inthis study for the full sample, sample with ETR reconciliation being reported using percentage format, andsample with ETR reconciliation being reported using dollar format (Panel B and Panel C), and the numberand percentage of firm-year observations using dollar and percentage format for different levels of ETR(Panel D) and by auditor (Panel E). Panel B includes firm characteristic variables, and Panel C includesanalyst-related variables. The last columns in Panel B and Panel C shows the differences in means betweenpercentage and dollar format samples. All variables are defined in Table 1.

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Table 3: Correlation Statistics

Panel A: ETR Reporting Format and Firm Characteristics

(1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11)

(1) PercentageFormat 1.00(2) ETR 0.03∗∗∗ 1.00(3) ETRRange −0.04∗∗∗ −0.09∗∗∗ 1.00(4) Log(Assets) 0.09∗∗∗ 0.05∗∗∗ −0.15∗∗∗ 1.00(5) Log(Age) 0.01 −0.01 −0.09∗∗∗ 0.27∗∗∗ 1.00(6) NumBus 0.02∗∗∗ 0.00 0.02∗∗∗ 0.03∗∗∗ 0.08∗∗∗ 1.00(7) NumGeo 0.04∗∗∗ −0.08∗∗∗ 0.07∗∗∗ 0.08∗∗∗ 0.09∗∗∗ 0.14∗∗∗ 1.00(8) Leverage 0.02∗∗∗ 0.07∗∗∗ 0.02∗∗∗ 0.36∗∗∗ 0.11∗∗∗ 0.04∗∗∗ −0.01∗ 1.00(9) ROA 0.06∗∗∗ −0.06∗∗∗ −0.22∗∗∗ −0.19∗∗∗ 0.07∗∗∗ 0.03∗∗∗ 0.11∗∗∗ −0.17∗∗∗ 1.00(10) MTB 0.05∗∗∗ 0.01 −0.09∗∗∗ −0.11∗∗∗ −0.05∗∗∗ −0.02∗∗ 0.08∗∗∗ −0.12∗∗∗ 0.66∗∗∗ 1.00(11) Foreign 0.01∗∗ 0.08∗∗∗ 0.02∗∗∗ −0.14∗∗∗ 0.03∗∗∗ 0.05∗∗∗ −0.08∗∗∗ 0.06∗∗∗ 0.24∗∗∗ 0.17∗∗∗ 1.00(12) Litigious 0.02∗∗∗ −0.05∗∗∗ 0.03∗∗∗ −0.08∗∗∗ −0.08∗∗∗ −0.00 0.04∗∗∗ −0.10∗∗∗ 0.13∗∗∗ 0.14∗∗∗ 0.07∗∗∗

∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

Panel B: ETR Reporting Format and Analyst Forecast Characteristics

(1) (2) (3)

(1) PercentageFormat 1.00(2) NumAnalyst 0.02 1.00(3) AnalystETRError −0.06∗∗∗ −0.05∗∗∗ 1.00(4) AnalystPreTaxEarnError −0.05∗∗∗ −0.07∗∗∗ 0.28∗∗∗

∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

This table shows Spearman correlations between ETR reporting format and firm characterizes (Panel A), and ETR reporting format and analystforecast characteristics (Panel B). All variables are defined in Table 1.

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Table 4: Determinants of ETR Reporting Format

(1) (2)PercentageFormat PercentageFormat

ETR 0.638∗∗∗ 0.802∗∗∗

(7.850) (4.385)

ETRRange −0.607∗∗∗

(−6.277)

Log(Assets) 0.082∗∗∗

(4.425)

Log(Age) 0.026(0.563)

NumBus 0.003(0.113)

NumGeo 0.016(1.142)

Leverage −0.279∗∗∗

(−2.904)

ROA −0.127∗∗∗

(−3.041)

MTB 0.013∗∗∗

(3.448)

Foreign 0.171∗∗∗

(2.958)

PwC 0.358∗∗∗

(3.741)

Deloitte 0.240∗∗

(2.316)

EY −0.130(−1.518)

KPMG −0.233∗∗

(−2.504)

Litigious 0.072(0.920)

Year Fixed Effects No Yes

Observations 29,112 29,112R2 0.002 0.023

t statistics in parentheses∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

This table shows the estimated coefficients of logistic regressions of ETR presentation format (PercentageFormat) on (1) the level of ETR (ETR) and (2) ETR and firm characteristics. Year fixed effects areincluded in column (2), but not reported. All variables are defined in Table 1. Reported statistics are basedon standard errors clustered both at the firm and year levels.

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Table 5: Pre-Tax Income, Media Coverage, and ETR Presentation Format.

(1) (2)PercentageFormat PercentageFormat

ETR 0.641∗∗∗ 0.607∗∗∗

(3.374) (3.183)HighPreTaxIncome 0.122

(0.784)ETR×HighPreTaxIncome 0.959∗∗

(2.050)HighMediaCoverage 0.083∗

(1.722)ETR×HighMediaCoverage 1.266∗∗∗

(5.285)ETRRange −0.514∗∗∗ −0.513∗∗∗

(−5.113) (−5.087)

Log(Assets) 0.038∗ 0.036∗

(1.896) (1.785)

Log(Age) −0.002 −0.002(−0.040) (−0.051)

NumBus 0.001 0.001(0.034) (0.056)

NumGeo 0.013 0.013(0.965) (0.963)

Leverage −0.294∗∗∗ −0.292∗∗∗

(−3.120) (−3.106)ROA −0.131∗∗∗ −0.131∗∗∗

(−3.240) (−3.215)MTB 0.009∗∗∗ 0.009∗∗∗

(2.660) (2.623)Foreign 0.123∗∗ 0.122∗∗

(2.142) (2.113)PwC 0.345∗∗∗ 0.335∗∗∗

(3.581) (3.455)Deloitte 0.233∗∗ 0.225∗∗

(2.234) (2.145)EY −0.146∗ −0.157∗

(−1.709) (−1.828)KPMG −0.236∗∗ −0.243∗∗∗

(−2.531) (−2.609)Litigious 0.057 0.049

(0.734) (0.630)Year Fixed Effects Yes Yes

Observations 29,112 29,112R2 0.026 0.027

t statistics in parentheses∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

This table shows the estimated coefficients of logistic regressions of ETR presentation format (PercentageFormat) on the level of ETR (ETR), indicator for high pre-tax income (HighPreTaxIncome, Column (1)),indicator for a firm having high media coverage (HighMediaCoverage, Column (2)), and their interactions(ETR×HighPreTaxIncome and ETR×HighMediaCoverage). Varible HighPreTaxIncome is one if firm-yearpre-tax income is in the fourth quartile of its distribution, and zero otherwise. Variable HighMediaCoverageis one if the total number of articles in Wall Street Journal, New York Times, Washington Post, and USAToday related to a firm in the current fiscal year is in the fourth quartile of its distribution, and zerootherwise. Year fixed effects are included, but not reported. All variables are defined in Table 1. Reportedstatistics are based on standard errors clustered both at the firm and year levels.

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Table 6: Determinants of Switching ETR Reconciliation Format

(1) (2)SwitchToPercentageFormat SwitchToPercentageFormat

ETR 1.616∗∗∗ 3.408∗∗∗

(4.078) (3.262)

ETRRange −2.428∗∗∗

(−4.502)

Log(Assets) 0.125∗

(1.845)

Log(Age) −0.050(−0.307)

NumBus −0.042(−0.575)

NumGeo −0.016(−0.473)

Leverage −0.132(−0.358)

ROA 0.338(1.413)

MTB 0.074∗∗

(2.431)

Foreign 0.090(0.440)

PwC −0.568(−1.373)

Deloitte −0.225(−0.611)

EY −0.261(−0.729)

KPMG −0.673∗∗

(−2.057)

Litigious −0.238(−0.779)

Year Fixed Effects No Yes

Observations 1,224 1,224R2 0.010 0.115

t statistics in parentheses∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

This table shows the estimated coefficients of logistic regressions of ETR presentation format (SwitchToP-ercentageFormat) on (1) the level of ETR (ETR) and (2) ETR and firm characteristics for firm-year ob-servations five years following firms switching their ETR reporting format from either dollar to percentageor percentage to dollar. Year fixed effects are included in column (2), but not reported. All variables aredefined in Table 1. Reported statistics are based on standard errors clustered both at the firm and yearlevels.

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Table 7: ETR Reporting Format and Analyst ETR Forecast Error

(1) (2) (3)AnalystETRError AnalystETRError AnalystETRError

PercentageFormat −0.012∗∗∗ −0.006∗∗∗ −0.005∗∗

(−5.310) (−2.692) (−2.403)

ETRRange 0.082∗∗∗ 0.079∗∗∗

(11.624) (10.584)

NumAnalyst −0.002∗∗∗ −0.001∗

(−2.693) (−1.793)

AnalystPreTaxEarnError 0.821∗∗∗ 0.799∗∗∗

(8.610) (7.797)

Log(Assets) −0.001(−1.336)

Log(Age) −0.005∗∗

(−2.411)

NumBus −0.001∗

(−1.867)

NumGeo 0.001∗

(1.742)

Leverage 0.015∗∗

(1.977)

ROA −0.000∗∗∗

(−2.732)

MTB −0.001(−1.436)

Foreign 0.002(0.809)

PwC −0.002(−0.416)

Deloitte 0.003(0.691)

EY −0.006(−1.603)

KPMG −0.005(−1.031)

Litigious −0.005∗∗

(−2.333)

Year Fixed Effects No No Yes

Observations 7,445 7,445 7,445R2 0.004 0.115 0.120

t statistics in parentheses∗ p < 0.10, ∗∗ p < 0.05, ∗∗∗ p < 0.01

This table shows the estimated coefficients of OLS regressions of analyst implied ETR forecast error (Ana-lystETRError) on ETR reconciliation reporting format (PercentageFormat), number of analysts giving anETR forecast (NumAnalyst), analyst pre-tax earnings forecast error (AnalystPreTaxEarnError), and firmfundamentals. Year fixed effects are included in column (3), but not reported. All variables are defined inTable 1. Reported statistics are based on standard errors clustered both at the firm and year levels.

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Table 8: ETR Reconciliation Presentation Format and Forecast Accuracy. Experimen-tal Evidence

Panel A: Time Taken to Complete Survey (in Seconds)

Group N Mean Low Median High

0 26 1,065 107 866 4,194

1 33 1,700 198 1,114 17,148

2 33 872 159 818 3,081

Overall 92 1,223 107 895 17,148

0 = alumni1 = employed in public or corporate accounting2 = graduate students in accounting

Panel B: Frequency Across Treatments

Group N Dollar Format (N) Percentage Format (N) Low ETR (N) High ETR (N)

0 26 14 12 14 12

1 33 15 18 18 15

2 33 22 11 17 16

Overall 92 51 41 49 43

Panel C: Test of Forecast Accuracy Across ETR Formats

Forecast Error

N Mean Median StdDev

Dollar Format 51 0.0360 0.0049 0.0839

Percentage Format 41 0.0091 0.0034 0.0315

Difference 0.0269

t-stat 2.11(p < 0.04)

z -stat −2.91(p < 0.004)

F -stat 7.70(p < 0.001)

This table summarizes the results of an experiment that examines the effects of ETR reconciliation presen-tation format on participants’ ability to forecast future ETR. Panel A shows summary statistics for surveycompletion times across three groups of participants. Panel B shows the frequency data across participantgroups and treatments. Panel C shows forecast error statistics (mean, median, and standard deviation)across dollar format and percentage format treatment groups as well as their differences. Mean, median,and standard deviation (variance) test statistics and their p-values are calculated using two-tailed t-test,Wilcoxon-Mann-Whitney test, and F -test, respectively.

34


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