Detroit Tigers

New Media Marketing

Challenges

Goals

•  Ticket Sales

•  Official Detroit Tigers merchandise

Theme

“Join the Tiger Ambush”

Blogs

•  Ballpark Experience

•  Player Interviews

Search Engine Optimization

•  Target Audience

•  Page Titles

•  External and Internal Links

Social Media

Google Adwords •  Sponsored Links

Merchandise

Box Office Ticket Sales

Measuring Success

•  Sales Volume

•  Social Media Followers

•  Conversion Tracking via Adwords

Budget