Hardy BrenneckeExecutive Vice President and Chief Financial OfficerVolkswagen Group of America, Inc.Detroit, 15 January 2014
Deutsche Bank Global Auto Industry Conference
This presentation contains forward-looking statements and information on the business development of the Volkswagen Group. These
statements may be spoken or written and can be recognized by terms such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”,
“estimates”, “will” or words with similar meaning. These statements are based on assumptions relating to the development of the economies of
individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which
we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ
from those forecast.
Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially
Germany) or in the USA, Brazil or China, will have a corresponding impact on the development of our business. The same applies in the event of
a significant shift in current exchange rates relative to the US dollar, sterling, yen, Brazilian real, Chinese renminbi and Czech koruna.
If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly
differ from those expressed or implied by such statements.
We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded.
This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities.
DISCLAIMER
AGENDA
Sales Update
TDI Clean Diesel
Qualitative Growth
Audi in the USA
4
Volkswagen Group in the USA – Deliveries to Customers by BrandsJanuary to December 2013 vs. 2012
438,133
139,310
35,043
407,704
158,061
42,323
VolkswagenPassenger Cars
Audi Porsche Bentley Lamborghini &Bugatti
+13.5%
+20.8%
-6.9%
+31.6%
+28.0%
2,315
2,964
528 695
January to December 2012January to December 2013
0
100,000
200,000
300,000
400,000
500,000
600,000
2013: 2nd year of sales over 400,000 units since 1973
+91% since2009
US SALES OF THE VOLKSWAGEN BRAND HAVE CLOSE TO DOUBLED SINCE 2009Top US Sales Year: 1968 (569,292)
40-Year High
US MARKET: LONG TERM GROWTH OPPORTUNITY
Market environment - key drivers
• Product Offerings and Brand Growth
• Quality and Customer Experience
• Dealer Network and CPO / Fleet
12.6%
15.8%
8.4%
2.6%
4.7%
WesternEurope
China Global U.S. incl.LCVs
U.S. carsonly
Volkswagen Brand Market Share
1) January – September 20132) Passenger cars3) January – December 2013
1,2
1,2 1,2
3 3
SALES QUALITY AND COMPOSITION
Jetta, 35%
Passat, 27%
Beetle, 11%
Golf, 8%
Tiguan, 7%
Sportwagen, 6%
CC, 4%Touareg,
2%Eos, 1%
Routan, <1%
Model Mix Volkswagen Brand in 2013Segmentation of Total Market andVolkswagen Brand Sales in 2013
PC
LCV
Total Market
Volkswagen Brand
Volume Change vs. 2013
Volume Change vs. 2013
+4.9%
+10.5%
-4.7%
-23.5%
Source: Autodata
Total
7.8m 40.3k
7.8m 367.4k
+7.6% -6.9%15.6m 407.7k
AGENDA
Sales Update
TDI Clean Diesel
Qualitative Growth
Audi in the USA
CERTIFIED PRE-OWNED SALES DEVELOPMENT
2007 2008 2009 2010 2011 2012 2013523 535 531
574589 601
645
5units per Dealer
~12units per dealer/month
2,775 3,0263,657
4,599
6,0817,182
7,802Average Monthly Volume
Dealers Participating
CONQUEST/DEFECTION RATIO HAS IMPROVED 50%
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Conquest Defection C/D Ratio 1.6
0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
.8
1.1
1.3 1.31.4
1.5
2007 2008 2009 2010 2011 2012
Source: POLK/IHS
VOLKSWAGEN BRAND LOYALTY HIGHEST IN SIX YEARS
50%
45%
40%
35%
30%
25%
Bra
nd L
oyal
ty
2007 2008 2009 2010 2011 2012
Volkswagen Segment Industry
16%8% 7%
6% 3%2%
Source: POLK/IHS
VOLKSWAGEN IQS PERFORMANCE SHOWS CONTINUAL IMPROVEMENT
130
120
110
100
90
802010 2011 2012 2013
Volkswagen Segment Industry
2824
22 8
140
2013 SSI Survey: Volkswagen leads Toyota, Honda and Nissan and only trails Chevrolet among the high volume brands
2012 2013Rank Rank
*Small sample size Significantly higher at 90% significance level.**Insufficient sample Significantly lower at 90% significance level.
Change from2012
718694686686
677677674672672
662661661656656653649
638630626
621
N/A
666
12335578810111113131516171819
N/A
N/A
12531194810147161151315192016
18
N/A
MINIBuick
ChevroletGMC
HyundaiVolkswagen
FiatHondaToyotaNissanFordKia
ScionSubaruMazda
ChryslerDodgeJeepRam
Mitsubishi*
smart**
Non‐Premium
6(12)1032712(5)61816(8)336
(20)6141712(2)
(3)
N/A
9
400 500 600 700 800
Index Score
GTI
Golf
e-Golf
SportWagen
Jetta GP
Touareg GP
Market Launches
SIX ALL-NEW MODELS LAUNCHING IN 2014
Press Launches
AGENDA
Sales Update
TDI Clean Diesel
Qualitative Growth
Audi in the USA
TDI CLEAN DIESEL SUCCESS
The Volkswagen Group represents over 75% of all US diesel passenger cars and LCVs delivered in the US in 2013.
Volkswagen Brand delivered an all-time record of 95,823 TDI vehicles in 2013 (+6.1% vs. 2012), representing a diesel mix of 23.5%.
More than 500,000 Volkswagen Brand diesel vehicles delivered since 2000.
Audi and Porsche also with new records; delivering more than 15,000 clean diesel vehicles in 2013.
Source: Hybridcars.com and Volkswagen Group of America, Inc
VolkswagenBrand
Audi
Porsche
Other
Total US Diesel Passenger Car and LCV Market by Brand, 2013
VOLKSWAGEN BRAND DIESEL MIX BY MODEL
0%
25%
50%
75%
Golf Jetta JettaSportWagen
Passat Beetle BeetleConvertible
Touareg
TDI Installation Rates by Model in 2013
29.8%
18.8%
77.2%
31.9%
11.8%14.8%
44.9%
Can you name a fun-to-drive sedan with a manual transmission that can transport five adults and their luggage comfortably while sipping fuel at the rate of 50 mpg? The answer is the Volkswagen Passat TDI – a German antonym for "range anxiety.“ - Michael Harley, AutoBlog
Source: Consumer Report / AutoBlog
REAL WORLD FUEL ECONOMY FROM CONSUMER REPORTS AND AUTOBLOG
Volkswagen of America announced on June 24, 2013 that it has set a new GUINNESS WORLD RECORDS® achievement for the “lowest fuel consumption—48 U.S. states for a non-hybrid car” category. • 77.99 mpg more than 10 mpg better than
the previous mark of 67.9 mpg• The achievement also beats the hybrid
vehicle record of 64.6 mpg by more than 13 mpg
• 8,122 miles on just 104.94 gallons of fuel
VW PASSAT TDI SETS NEW WORLD RECORD FOR FUEL ECONOMY
AGENDA
Sales Update
TDI Clean Diesel
Qualitative Growth
Audi in the USA
HISTORY OF AUDI OF AMERICAOver the past decade, Audi has achieved a significant increase in sales volume and market share in the US, while remaining well positioned for future growth.
0
50
100
150
200
250
0%
2%
4%
6%
8%
10%
12%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Volu
me
in ‘0
00 u
nits
Shar
e of
Pre
miu
m M
arke
t
Q7
A5 Coupe
A7R8
Q5A3 Sportback
A5 Cabriolet
A4 allroad
PRODUCT LAUNCHES OF AUDI OF AMERICA
A8 TDI Audi A3 Sport Sedan
Audi Q5 TDI
2013 2014+
Audi A3 Cabriolet Audi Q3 SUV
Audi R8 PI
Audi A6 TDI
Audi A7 TDI Audi A3 e-tron
Hardy BrenneckeExecutive Vice President and Chief Financial OfficerVolkswagen Group of America, Inc.Detroit, 15 January 2014
Deutsche Bank Global Auto Industry Conference