@dbcloudexchangewww.cloud.exchange

DEUTSCHE BÖRSE CLOUD EXCHANGEThe marketplace for cloud resources

@dbcloudexchangewww.cloud.exchange

The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 2

DEUTSCHE BÖRSE CLOUD EXCHANGE – DEVELOPMENT SINCE FOUNDATION

IdeaWhat if Deutsche Börse AG standardised IaaS products and turned computing power, data storage and memory into a commodity?

FoundationDeutsche Börse AG and Zimory GmbH found the Deutsche Börse Cloud Exchange AG in March 2013.

Closed BetaThe first release of the marketplace has been deployed in 2014 and was tested intensively with Buy and Sell side Early Adopters.

Platform reorganization after feedbackThe user interface was rebuilt and the settlement technology has been improved significantly based on the customer feedback.

Public Go-LiveThe new platform was launched. From now on, buyers can self register through the website and purchase IaaS resources.

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The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 3

THE CLOUD MARKET IS DOMINATED BY BIG PLAYERS AND LACKS COMPARABILITY

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That leads to market inefficiencies. High information costs, uncertainty prior to contract closure and vendor lock-in after contract closure keep companies from broadly adopting the cloud, limiting the potential for efficiency improvements.

There is no “the cloud” – every cloud provider has different products, prices, contracts, SLAs and ways to access their cloud.

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The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 4

DBCE OFFERS A SINGLE FRONTEND AND STANDARDIZED PRODUCTS AS CORE SERVICE

One frontendCloud users can compare, use, monitor pay their cloud resources.

Standardized resourcesTradable products are standardized by DBCE and are delivered according to defined specifications.

Standardized ContractsLegal terms, SLAs and the governing regions are defined and controlled by DBCE

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The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 5

STANDARDIZED PRODUCTS ARE SPECIFIED IN THREE ASSET CLASSES

Fixed end Pay-as-you-go

Germany France ...

Regular

Basic

Contract type

SLA

Performance classes

Governing region

Medium High

Medium High

A central processing unit (CPU) is the electronic circuitry within a computer that carries out the instructions of a computer program. CPU is traded in PUs.

A form of computer data storage. A random-access memory device allows data items to be read and written in roughly the same amount of time. RAM is traded in GiB.

Mass storage for the storage of large amounts of data in a persisting and machine-readable fashion. Storage is traded in TB.

All three asset classes need to be combined to deploy virtual machines (VMs)

Asset classes Product specifications

Existing Planned

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The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 6

BUYERS USE UI OR API TO CONNECT WHILE PROVIDERS NEED TO INSTALL SETTLEMENT SOFTWARE

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The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 7

DBCE PRODUCTS ATTRACT ACTUAL BUYERS AND SELLERS OF IAAS RESOURCES

Web businessesE-Commerce, marketing, test & development

Small and medium-sized enterprises Test & development, simulations, rendering, outsourcing

ScientificSimulations, big data analysis, modelling, forecasting

Large EnterprisesOutsourcing, test & development, CAPEX to OPEX

Integration and distribution partnersClient-specific solutions, lowering market entry barriers

Technology partnerProduct development, technical solutions for the marketplace

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@dbcloudexchangewww.cloud.exchange

THE MARKETPLACE FOR CLOUD RESOURCESA new era of IT sourcing

Deutsche Börse Cloud Exchange AG

Mergenthalerallee 55

D-65760 Eschborn

Phone +49-(0) 61 96-204 84-0Web www.cloud.exchangeE-mail info@cloud.exchange