1 THE OFFICIAL NEWSLETTER OF THE UPLB COLLEGE OF DEVELOPMENT COMMUNICATION AUGUST 2016 Vol. 8, No. 8 devcomm il CDC-OHSC organizes shake drill Students, staff, and faculty members of the College of Development Communication (CDC) participated in an earthquake drill held on August 16. The drill was organized by the CDC Occupational Health and Safety Committee (OHSC) in cooperation with the Bureau of Fire Protection, the University of the Philippines Los Banos (UPLB) Community Support Brigade, and the UPLB University Police Force. The drill is the first to be held at the college in preparation for the so-called “Big One,” a potential 7.2 magnitude earthquake that may occur if the West Valley Fault moves. The 100-kilometer fault runs through Bulacan, Rizal, Metro Manila, Laguna, and Cavite. Continued on page 6 Devcom students prepare to exit the building after the second alarm. (Photo by Mar Maningas) The Association of Development Communication Educators and Practitioners (ADCEP) Philippines is holding its 2016 national conference on December 1-4, 2016 at the Benguet State University. Members of the academe, research, extension, government and non-government organizations, the business sector and civil societies are invited to participate. Conference activities will include plenary sessions by development communication practitioners, ADCEP to hold national conference researchers and government leaders, as well as roundtable discussions on key development issues, workshops and concurrent paper presentations. Special activities for student participants include the search for best undergraduate thesis in Development Communication; presentation of student research; exhibits on DevCom projects, papers, productions and activities; documentary film competition, and a workshop on documentary filmmaking. Continued on page 5
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THE OFFICIAL NEWSLETTER OF THE UPLB COLLEGE OF DEVELOPMENT COMMUNICATION AUGUST 2016Vol. 8, No. 8
devcomm ilCDC-OHSC organizes shake drill Students, staff, and faculty members of the College of Development Communication (CDC) participated in an earthquake drill held on August 16. The drill was organized by the CDC Occupational Health and Safety Committee (OHSC) in cooperation with the Bureau of Fire Protection, the University of the Philippines Los Banos (UPLB) Community Support Brigade, and the UPLB University Police Force.
The drill is the first to be held at the college in preparation for the so-called “Big One,” a potential 7.2 magnitude earthquake that may occur if the West Valley Fault moves. The 100-kilometer fault runs through Bulacan, Rizal, Metro Manila, Laguna, and Cavite.
Continued on page 6
Devcom students prepare to exit the building after the second alarm. (Photo by Mar Maningas)
The Association of Development Communication Educators and Practitioners (ADCEP) Philippines is holding its 2016 national conference on December 1-4, 2016 at the Benguet State University. Members of the academe, research, extension, government and non-government organizations, the business sector and civil societies are invited to participate.
Conference activities will include plenary sessions by development communication practitioners,
ADCEP to hold national conference researchers and government leaders, as well as roundtable discussions on key development issues, workshops and concurrent paper presentations. Special activities for student participants include the search for best undergraduate thesis in Development Communication; presentation of student research; exhibits on DevCom projects, papers, productions and activities; documentary film competition, and a workshop on documentary filmmaking.
Continued on page 5
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Following a consultation with members of the Department of Development Journalism, aProf. Kabzeel Sheba G. Catapang was appointed as Department Chair effective August 1, taking the place of aProf. Rosa Pilipinas F. Francisco, who is on study leave.
In a meeting with CDC Dean Ma. Theresa H. Velasco, DDJ faculty members noted that a department chair must have a vision for the department, as well as the ability to mobilize and facilitate the work of the department’s members towards achieving its goals.
aProf. Catapang joined the College of Development Communication in 2012. Her professional and research interests include governance, legislation, development communication, and community journalism. She is currently involved in communication initiatives to improve policy on infant and young child nutrition, and on early childhood care and development; as well as a study on the implications of data science on public education. She completed her Masters of Development Communication at the UP Open University, and earned her BA in Communication Research at UP Diliman (cum laude).
Meanwhile, two new faculty members were hired by the College this month.
Jyasmin M. Calub-Bautista joined the Department of Development Journalism as Assistant Professor 1. She
Catapang appointed as DevJourn Chair; new faculty members hired
completed her Masters in Development Management at the Development Academy of the Philippines and is a graduate of BS Development Communication at UPLB (cum laude). Her professional interests and work experience include publications management, advertising, socioeconomic development, and health communication.
John Mervin L. Embate joined the Department of Educational Communication as Instructor 6. He is currently finishing his MA in Communication at UP Diliman, after graduating BS Development Communication at UPLB (cum laude). His professional interests include communication theory and research, gender and communication, narrative and storytelling, and critical studies. He has done research on the communication of Typhoon Yolanda risks in mainstream news programs; healthcare compassion among victims of violence, specifically women; and online political participation of youth. He is currently conducting research on identity navigation of Filipino gays. He is also a faculty volunteer of the UPLB Ugnayan ng Pahinungod.
UPLB Jocks conducts auditionsJock Hunt 2016, the annual audition event for aspiring members of the UPLB Jocks, was conducted on August 23 to 25 at the CDC Drama Studio, with the theme “Be heard”. Out of 29 contenders, six auditionees from different colleges were selected. They include Kobe Cruz, Jovi Rosal Becaro, Baggi Daquigan, Kirby Vicente, Anton Segismundo, and Vince Joshua Arellano.
According to UPLB Jocks Parliament Minister Jasmin Denisse dela Cruz, the organization wanted to recruit members with good voice quality and potential, as well as standout personalities.
The successful applicants will undergo a semester-long training program titled the Jocks Academy, in which they will learn skills ranging from improving their voice quality, to professional hosting. (NARMercado)
From left: New DDJ Chair aProf. Catapang; aProf Bautista, and Mr. Embate (Photo by Mar Maningas)
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Custodio represents ADCEP at Asian journalism forumAs part of the Philippine delegation, aProf. Pamela A. Custodio attended the 2016 Asia Journalism and Mass Communication Forum held at the Statistics Training Center in Daejon, Korea on August 22-24, 2016. The forum, which was hosted by the Korea Press Association, brought together scholars representing communication and journalism associations across Asia to share experiences and explore collaborations.
The Philippine communication associations represented in the forum were the Philippine Association of Communication Educators (PACE) and the Association of Development Communication Educators and Practitioners (ADCEP) Philippines. Prof. Marco Polo of De La Salle University represented PACE while Prof. Rotacio Gravoso of Visayas State University and aProf. Custodio represented ADCEP. Both are Devcom alumni.
Team Philippines at the Asian Communication and Journalism Forum: from left: Dr. Rotacio Gravoso, aProf. Custodio, and Prof. Marco Polo. (Photo courtesy of Marco Polo)
The other Asian association representatives were scholars from Korea, Japan, China, Cambodia, Indonesia, Singapore, Thailand, India and Sri Lanka. (PACustodio)
Four Devcom faculty members are now on study leave after availing themselves of scholarships and grants from the Commission on Higher Education (CHED) and the University of the Philippines (UP) System.
aProf Rosa Pilipinas F. Francisco and aProf. Olga C. Lomboy are recipients of CHED grants under the K to 12 Transition Program, while aProf. Liza A. Cabrera and aProf. Romel A. Daya have been granted fellowships under the UP Faculty and REPS Development Program (FRDP).
aProf. Francisco, a recipient of the CHED Scholarship for Graduate Studies and Professional Advancement, is taking up her PhD in Communications in UP Diliman, while aProf. Lomboy, a recipient of the Thesis Grant, is finishing her PhD in Development Communication in UPLB.
aProf. Cabrera is starting her PhD in Development Communication in UPLB, while aProf. Romel A. Daya is continuing his PhD in Philippine studies (Language, Culture, Media) at the De La Salle University.
The CHED Scholarship for Graduate Studies and Professional Advancement is designed to boost faculty and staff development during the K to 12 transition period (2016-2018). Under the program, CHED will give a total of 15,000 scholarship slots to higher education personnel.
Meanwhile, the FRDP, which takes the place of the UP Expanded Modernization Program–Doctoral Studies Fund, includes the PhD and Master’s Fellowship Program for faculty and REPS. The fellowship program is designed to boost the number of UP academic personnel with masters and doctoral degrees.
Devcom faculty members avail of scholarships, grants
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Indie music bands and Los Banos-based artists performed at a concert titled #ELBINDIEFEST to help raise funds for the medical expenses of Devcom student Samantha Johanna “Sam” Timbreza. The show, organized by Gilid Productions, was held on August 25 at the Baker Hall. Bands and talents who played at the event included Tide/Edit, Autotelic, Miles Experience, Jensen and the Flips, Between Archery and Olympic, Arneil Sarzuelo, Tom’s Story, and SUD. Gilid Productions was established by Devcom alumni Heidi Mendoza, Jeyneth Mariano and Charlene Arkaina.
Timbreza was diagnosed with a chronic autoimmune disease when she was in high school. The ailment took its toll on her kidneys, resulting in a diagnosis of end-stage renal disease in August 2015. While waiting for a kidney transplant, she undergoes twice-weekly dialysis, in addition to taking daily oral medications.
In a Facebook post, Timbreza thanked the bands, organizers, sponsors, and concert attendees. “Thank you, CDC faculty, staff, and students--your support means the world to me and my fam (thanks for the love, batch ‘13 AND ‘14, my new batchmates! Haha!). Ah, devcom--communication with a heart talaga. UPLB, walang papantay sa ‘yo,” she added.
The College of Development Communication served as one of the sponsors. Other organizations and businesses that supported the event included the UP ADS, Sigma Beta Sorority, UP Film Circle, UPLB Demolay Club, Jacques LB, and Heneral Ulam.
Cien Angela Baurile, Director of UP ADS, said that #ELBINDIEFEST is a way to promote and to show appreciation for local bands and OPM, while helping a fellow student. “Bilang DevCom student na batchmate si Sam Timbreza, naapreciate ko rin itong concert na ito dahil alam kong hindi lang ito ‘for fun’ kundi may matutulungan din tayo. Sam is a very talented and bright student. Sobrang nakakatuwa lang din na nakisama ang CDC at ibang students ng college para sa initiative na ito bilang parte naman ng family natin sa CDC si Sam,” Baurile said. (With report from JDMOrdoñez)
Benefit gig held for Devcom student
Samantha JohannaTimbreza (Photo courtesy of Sam Timbreza)
DevComSoc gears up for 7th iRead campaignThe UPLB Development Communicators’ Society (DevComSoc) is holding on September 19 iRead, a reading appreciation campaign. This year, the beneficiaries are Grade 1 students at Imok Elementary School in Calauan, Laguna.
Now on its seventh year, the annual campaign aims to teach the value of reading to young students of public schools around Laguna. According to activity head Alisandra Lei Escobar, this year’s iRead carries the theme “Touching Young Lives, Unfolding Great Dreams” and will be implemented for one academic year, with learning sessions every
Continued on page 6 Two members of DevComSoc read a story from big book to a group of students during iRead 2015 at Tadlac Elementary School. (Photo courtesy of DevComSoc)
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Parents and caregivers of infants learned about complementary feeding with indigenous ingredients at the Family Food Fun seminar on Mother, Infant, and Young Child Nutrition (MIYCN) held at the UPLB Continuing Education Center (CEC) last August 5.
Nanay Ines Fernandez of Arugaan talked about how to prepare healthy, indigenous food to help babies transition to solids, and guidelines for complementary feeding. Participants were then invited to sample Arugaan recipes, such as santol juice, kamote-kalabasa bola bola, and vegetarian spaghetti. Fernandez is an MIYCN expert, a staunch breastfeeding advocate, and the founder of Arugaan, an NGO that provides breastfeeding counseling and nutrition education.
aProf. Lynette Carpio-Serrano, a peer counselor of Lactation Attachment Training Counselling Help (LATCH) Los Banos, notes that the introduction of healthy, indigenous solid foods is the logical step for babies and toddlers after six months of exclusive breastfeeding.
Complementary feeding workshop held
ADCEP to hold... (from page 1)
The conference theme, Development Communication in transitioning communities, is further translated into several sub-themes, which include community communication; intercultural communication; innovative teaching strategies for development communication; environmental communication; communication in ensuring food security; communication policies; peace communication; health communication; use of new media in development initiatives; and communication in humanitarian initiatives. The deadline for abstract submission is on September 30, 2016.
Nanay Ines and LATCH LB members foods with local ingredients at the Family Food Fun seminar. (Photos courtesy of LATCH Los Baños)
“It’s just continuing the good start that is exclusive breastfeeding. Kung tama ang start ng isang bata, you’re training a child to make a lifetime of food choices that are healthy for him. Good nutrition does not have to be expensive,” Serrano explained.
Family Food Fun was organized by LATCH Los Banos, the newest chapter of LATCH Philippines. The event was supported by the UPLB College of Human Ecology, Institute of Human Nutrition and Food. (LBCSerrano)
According to ADCEP, the conference is intended to serve as a platform of discourse on ideas, insights and experiences on development communication in communities at all levels; to serve as a forum for consultations regarding challenges and opportunities of development communication in these times of various transitions; and to provide opportunities for intercultural communication, linkages and fellowship.
For more details about the conference and abstract submission, please visit: http://adcepphil.weebly.com.
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CDC-OHSC organizes... (from page 1)
Despite the light rain, the college proceeded with the drill, which started with the sounding of the alarm at 9:50 AM. An estimated 200 students, faculty members, staff, and construction workers performed the duck-cover-hold routine after the first alarm. They evacuated the building while using their hands or bags over their heads as cover after the second alarm. A rescue simulation was also done, with Devcom student Timothy Valenzuela acting as victim.
Everyone assembled at the UPLB Carabao Park quadrangle, where faculty members conducted a headcount of students to make sure that no one was left inside the building. It took approximately five to six minutes before the building was completely vacated, although most students and personnel were able to exit within two minutes.
Prior to the drill, classes were briefed about safety precautions through the showing of an audio-visual material.
The drill was deemed as a success by the organizers, who expressed hope that the participants will
two weeks. Activities include games, drawing, big-book reading, and small-group reading.
The iRead campaign was originally implemented among public schools in Los Baños. However, growing demand prompted the organization to go beyond the town and carry out the campaign in other municipalities of Laguna.
The organization also plans to donate storybooks and big books to the students of the Imok Elementary School. Book donors and volunteers who wish to participate in the campaign may go directly to the DevComSoc tambayan at the College of Development Communication, or contact them through their social media accounts: facebook.com/UPLBDevComSoc, twitter.com/uplbdevcomsoc, and instagram.com/uplbdevcomsoc/. (NARMercado)
remember what they have learned and experienced in case of an actual earthquake.
During the post-activity meeting, Fire Officer Eraño Bago of the Los Banos Bureau of Fire Protection gave the College an overall assessment of 8/10, citing the good attitude, behavior, and training of the participants. However, he noted the need for emergency lights to be installed along stairs and hallways to reduce the risk of panic and stampede in case of power failure. He also reiterated the need for regular checks on the structural soundness of the building.
According to aProf. Garry Jay Montemayor, chair of the CDC OHSC, the committee plans to conduct a safety audit within 2016 to justify the inclusion of safety equipment in the College’s 2017 annual procurement plan. Montemayor emphasized the importance of regular drills to ensure everyone’s safety during disasters. The committee plans to conduct a fire drill next year. (CYLArias and RBManguiat)
From top: UPF officer checks if all rooms have been vacated; rescue team members carry victim into rescue vehicle; BFP official speaks before Devcom students, faculty, and staff. (Photos by Mar Maningas)
