When we checked the When we checked the Hotel Elysee Website, we Hotel Elysee Website, we realized there is not realized there is not interaction with their interaction with their customers.customers.They are easy to reach They are easy to reach through the regulars through the regulars communcation tools but communcation tools but there is no links to there is no links to Facebook, Twitter,I tunes, Facebook, Twitter,I tunes, You tube.You tube.

Social Influence Action PlanSocial Influence Action PlanThe Hotel ElyséeVal d’Europe is located in great area 5 minutes away from Disneyland The Hotel ElyséeVal d’Europe is located in great area 5 minutes away from Disneyland

Paris, 1 minuteParis, 1 minuteaway from Val d’Europe and la Vallée Village.away from Val d’Europe and la Vallée Village.

Those brands, they do have a Social Network influence.Those brands, they do have a Social Network influence.See the example down :See the example down :

Val d’EuropeVal d’Europe

La Vallée VillageLa Vallée Village

La Vallée VillageLa Vallée Village

Disneyland ParisDisneyland Paris

Create customersCreate customers

The Hotel Elysée Val d’Europe should The Hotel Elysée Val d’Europe should bebe

focus on 3 customers market :focus on 3 customers market : BusinessBusiness ShopperShopper FamilyFamilyTo Develop a Social Influence Action To Develop a Social Influence Action

PlanPlan

The Hotel Elysée Val d’Europe might create:The Hotel Elysée Val d’Europe might create: an apps (focus on Business customers)an apps (focus on Business customers) A facebook and twitter account (focus on the A facebook and twitter account (focus on the

shopper) shopper) Develop of customer loyalty program through the Develop of customer loyalty program through the

web page and attach a survey (focus on the family)web page and attach a survey (focus on the family) Create their own blog (focus on the 3 customers Create their own blog (focus on the 3 customers

categories)categories) A web Radio (focus on the 3 customers categories)A web Radio (focus on the 3 customers categories) A web TV to show the partnership with their A web TV to show the partnership with their

associates and also the activities the customers, associates and also the activities the customers, they can enjoy.they can enjoy.

The hotel Elysée Val d’Europe if it applies this The hotel Elysée Val d’Europe if it applies this process, itprocess, it

might be able to measure it :might be able to measure it : By the customers attendance on his blog, By the customers attendance on his blog,

facebook, web TV & Radiofacebook, web TV & Radio By the answer provide by the surveyBy the answer provide by the survey The event increase at the hôtel The event increase at the hôtel The apps upload increaseThe apps upload increase The room sales increaseThe room sales increase

Good ExamplesGood Examples

Walt Disney World Walt Disney World Swan & DolphinSwan & Dolphin