Presentation by : Apeksha ShettyAkshay Suresh

Manjunath ReddyVarun Vijayvargiya

Rohit Dinakar

Business SponsorEproximiti

Vision

Making information available to people who Making information available to people who are most ready to use it.are most ready to use it.

Who are the “people”?Customers: Retailers, Hospitality,

Entertainment and TravelConsumers: End users (like you and me)

Information made available to customers: Demographics Statistics regarding coupons, text, email messages

etc

Information available to end users

Opportunity StatementCurrent Model: Eproximiti collects the

coupons, text and mail templates and updates them manually. This is not scalable.

New model (our app): Develop a dashboard for the customers. This enables them to login, and then update their coupons, other templates, view stats etc.

Automatic Updation of Requirements

Provision of a dashboard for the customers

Update/modify all registered locations simultaneously or individually

Ability to create and store SMS, Email templates

PROJECT|SCOPE

Demographics to lure more e-Business

Demographical information for each location such as the age group of shoppers, weather conditions and the economy conditions of that location.

Recommendation of new locations based on the current registered locations

PROJECT|SCOPE

Feedback to show “value for money”Provide statistical sales information

such as number of hits for each particular advertisement

E-Mail the end of day sales figures to the sales

manager

Save statistical information in PDF format and provide option of printing from dashboard

PROJECT|SCOPE

Out of Scope• E-Commerce Functionality• Online registration of a new location• Storage/Retrieval of previously uploaded

advertisements• Statistical figures of sales made by redeemed

coupons• Visibility of inventory data from the dashboard• Automated renewal of customer contracts• Uploading arbitrary size/dimensions of

advertisements

Sales Manager (Customer)Preview sale statistics, demographics

Deal with eProximiti contracts and renew contracts

Register for new locations to expand business

Sales Representative (Customer)Add/Modify/Delete and further upload

advertisements or sales coupons

Create SMS and E-mail templates for the targeted customers

View and print statistical information

DB Admin (eProximiti)Register the clients to provide them

access/authentication to the dashboardMaintain/store the credentials of each of

their clientsProvide and update demographic information

for each locationAdminister and manage the database which

contains the clients’ currently uploaded advertisements

Use Cases

Use Cases (cont.)

Use Cases (cont.)

Business RequirementsTrack and analyze this method of Targeted

AdvertisingRegister for new locations to advertise inEasy modification of website without much

involvement of customerIncrease market reach of eProximiti

User RequirementsUpload and modify location specificReady to use demographic data Be notified of expiration of coupon,

advertisements and contractsBe provided a completed campaign with

specific ROI

Operational & System Requirements

System must work with existing infrastructure

Efficient, fast and reliable database neededUploads and modifications committed to

permanent storageCorrect demographics and statistical data

must be providedAny changes be immediately reflected on

website

Risk Analysis

Database RisksUndocumented Schema.Storing only current copy of

advertisements.

Uploading invalid advertisements

More RisksDemographics Risks

Out-dated and irrelevant demographics

Hits Data RisksDelay or unavailability of hits data

 Website Unavailability Risks