Developing a Crisp Product Training Content for Sales Force

Developing a Crisp Product Training Content for Sales Force

1Product documentation is voluminous, detailed and technical.Do sales people have to know all about it during training?

COMMLAB INDIASales people do not need to know all the minute details of a product.Content needs to be filtered to suit the sales force.

COMMLAB INDIAProduct Training needs to help sales people sell.Training content needs to support this objective.

COMMLAB INDIAHow toidentify relevant content for Product Training?separate irrelevant data from useful information?

COMMLAB INDIAContent Analysis is the key for developing a crisp Product Training course.

COMMLAB INDIAHow is Content Analysis done?Creation of content inventoryEvaluation of the contentSegregation of the contentContent Analysis

COMMLAB INDIACreation of content inventoryContent Analysis

COMMLAB INDIACreation of content inventoryContent Analysis

COMMLAB INDIACreation of content inventoryCollation of content essential for sales peopleModelsVersionsPosition in product lineFeaturesAdvantagesBenefits

Content Analysis

COMMLAB INDIAEvaluation of the contentUsefulness and relevanceClarity and accuracyCompleteness and usability

Content AnalysisSource: Toward content quality, Colleen Jones

COMMLAB INDIASegregation of the contentUsefulness and relevanceContent Analysis

COMMLAB INDIAContent Analysis

Segregation of the contentClarity and accuracy

COMMLAB INDIAContent Analysis

Segregation of the contentCompleteness and usability.

COMMLAB INDIAContent AnalysisEvaluation of the content

COMMLAB INDIAContent AnalysisSegregate the contentNeed to knowNice to know

COMMLAB INDIAContent AnalysisSegregate the contentNeed to know

COMMLAB INDIAContent AnalysisSegregate the contentNice to know

COMMLAB INDIAContent AnalysisSegregate the contentFocus on the essentials firstProvide resources for supplementary information

COMMLAB INDIAConclusionProduct Training is NOT about sharing product information.Product Training NEEDS to equip sales people with essential information required in a sales situation.

COMMLAB INDIATo read articles on similar topics, please visitblog.commlabindia.comTHANK YOU

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