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The Leadership Excellence Series

Developing a Mission

1

A Few Examples

Nike’s Mission Statement

To bring inspiration and To bring inspiration and innovation to every athlete in the innovation to every athlete in the world. If you have a body, you world. If you have a body, you

are an athlete.are an athlete.

2

A Few Examples

Microsoft’s Mission Statement

At Microsoft, our mission and At Microsoft, our mission and values are to help people and values are to help people and

businesses throughout the world businesses throughout the world realize their full potential.realize their full potential.

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A Few Examples

The Toastmasters Club Mission

The mission of a Toastmasters club is to The mission of a Toastmasters club is to provide a mutually supportive and positive provide a mutually supportive and positive

learning environment in which every learning environment in which every individual member has the opportunity to individual member has the opportunity to

develop oral communication and develop oral communication and leadership skills, which in turn foster leadership skills, which in turn foster self-confidence and personal growth.self-confidence and personal growth.

A mission explains how the organization will achieve the vision.

A vision is a mental picture of what the organization aspires to be.

4

Mission vs. Vision

A foundation It explains:

The purpose of your organization. How it daily serves its clients.

5

Characteristics of a Mission Statement

What it is:

It describes: Primary products and services. A distinctive competitive advantage. An overall strategy for long-term success.

Reflects the expected level of excellence.

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Characteristics of a Mission Statement

What it is:

A mission is not detailed. A mission is not narrow in its scope.

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Characteristics of a Mission Statement

What it is not:

It may determine: The competitive environment. How resources will be allocated. How many team members are needed.

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Characteristics of a Mission Statement

What it does:

Conduct a brainstorming meetingto involve others.

Write down your organization’s: Values Beliefs Goals

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Creating Your Mission Statement

Prioritize each value, belief, and goal.Write a draft of your mission statement.

10

Creating Your Mission Statement

After each draft: Does this mission clearly depict what the

organization values and believes? Does this mission portray the goals of the

organization? Does this mission cause those involved

with the organization to positively act?

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Creating Your Mission Statement

Put it in writing.Talk about the mission all the time.Explain the benefits.Be enthusiastic about the mission.Describe how specific activities achieve

the mission.

12

Communicatingthe Mission

Reduce your plan to writing. Reduce your plan to writing. The moment you complete this, The moment you complete this, you will have definitely given concrete you will have definitely given concrete

form to the intangible desire.form to the intangible desire.

– – Napoleon HillNapoleon Hill

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Conclusion