Date post: | 09-Jul-2015 |
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Miriam Brosseau
Associate Director of Network
Initiatives
The Jewish Education Project and
Darim Online/See3
Developing a Social Media Policy
Our Goals for Today
• To introduce the concept and importance of
a social media policy for your school
• To provide a framework and tangible
takeaways for hosting this conversation in
your school
Note: While we will explore important issues,
this is NOT the time to decide on particular
policies for your setting.
Social Organizations
[It doesn't work to] “Just take our organization
and add some Internet."
-Clay Shirky
Strategy vs. Policy
How to Get There
vs.
How to Be on the Way
The Value of a Social Media Policy
Process
Product
...and iterate with the seasons
Elements of the Policy Workbook
• What does a SMP
mean to you?
• Organizational
Values in SM
• SM Roles
• What Should You
Say Online
• Monitoring Policy
• Responding to
Negative Comments
• Responding to
Positive/Neutral
Comments
• Privacy and
Permissions
• Copyright and
Attribution
• Personal and
Professional
Gathering Your Team
Whose voices should be represented?
How? At what point in the process?
Existing Policies & Permissions
How can/should they be integrated?
What are your existing policies?
Where is the overlap?
Voice, Vision, and Values Online
Your policy can be more than a list
of "Thou shalt nots..."
Translating Values Online
Value How can we embody this value online?
Curiosity/
Discovery
Translating Values Online
Value How can we embody this value online?
Curiosity/
Discovery
• Asking questions (demonstrating our own
curiosity)
• Showing the students' journeys of Jewish
discovery through pictures, videos, quotes, etc.
• Talking about the value of curiosity and discovery
in education
• Sharing photos and asking friends/followers to
"find" things in them (encouraging others to be
curious and discover)
Pause...Before You Post
• What three
questions should
you ask yourself
before posting?
• How can your
values, mission,
vision, or voice
guide those
questions?
Put a pause between
your fingers and the
keyboard.
Responding - The Good, Bad, & Ugly
What are the implications for different kinds of
responses, no response, deleting, reporting?
How would this comment affect the community?
Inside & Out: Community Guidelines
Define the boundaries
of your sandbox...
What are the expectations for
"playing" in your space?
Monitoring
How much of the chatter will you
actively listen to?
Where is your
attention
directed?
Personal and/or Professional
Consider:
• Personal posts
• Personal time
• Personal spaces
• Professional posts
• Professional time
• Professional (official)
spaces
Next Steps