35
Developing Acrossthe Continuum of
Intel Platforms
Translating Creative Visions
into Experiences
On Intel Architecture
IA is Expanding Across Devices Giving Software Developers a Larger Footprint
DesktopLaptop Enterprise
Server
High-
Performance
Computing
Internet
Data Center
HandheldCE Embedded Netbook
INTERNET-CONNECTED DEVICES MAINSTREAM SERVERS
Tools For Every Stage of Development
Delivering on Our Promises: Parallel Tools for Client Developers
EMBEDDEDAND MOBILE
NETBOOKS, LAPTOP, DESKTOP
SERVERS AND WORKSTATIONS
CLUSTERS
~1000Downloads per Day!
“Thanks Intel, you guys rock! I have an image processing GUI app that… was running quite slow. So I decided to give Parallel Amplifier a run…it pointed me to the right source line…and voila our app is now almost 10 times faster.”
Dat ChuResearch AssistantComputational Biomedicine Lab, University of Houston
Carl JacobsonVice President, Marketing
Cakewalk
2001 2003 2005 2006 2008
• Increased Power
• More Creative Tools
• More Tracks
• More Effects
• Lower Latency
• Higher Audio Quality
=
BETTER MUSIC
TOGETHER: POWERING CREATIVITY
The Future of Intel Tools
Embedded Devices OfferHuge Volume Opportunity
DIGITAL SIGNAGE IN-VEHICLEINFOTAINMENT
DIGITAL SECURITYAND SURVEILLANCE
IP MEDIA PHONES
26% 17% 50% 71%
*Source: North Star Research, TRG &IMS, MMI&ABI, InStat Research
Annual Growth Rates from 2009-2015
Scot MorrisonSenior Vice President and General Manager
Wind River
The Past: A Brief Look Back
Acquired by Intel, 2009Wind River Formed, 1981
1980s 1990s 2000s
VxWorks Debut 1987
Tornado Debut 1995
Wind River Embedded
Linux 2005
Wind River Workbench and
ScopeTools Debut 2005
Wind River
On-Chip Debugging
2000Technology Milestones
MarketSuccesses
Wind River
Hypervisor
2009
Wind River
Test Management
2007
Over 100 Million Deployed Devices
Over 350 Million Deployed Devices
Over 1 Billion Deployed Devices
INCREASINGCONSTRAINTS
MULTICOREADOPTION
CONNECTIVITY SAFETY ANDSECURITY
Performance
Footprint
Power Management
Boot Time
Determinism
Optimized Silicon
Safety Certification
Security Certification
Mixed Safety Levels
Multiple Independent
Levels Of Security
(MILS)
Globally Connected
Wireless/Wi-fi
Mobility
USB / Bluetooth
Unicore To Multicore
System Consolidation
Multiple OS Platforms
And Middleware
Virtualization
Offloading
Multicore-Aware Tools
The Present: Today’s Device Landscape
The Future is Now
0
50
100
150
200
Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 208 Q1 2009 Q2 2009
Total Users Returning Users
Tackling Visual Computing
Growth of Visual AdrenalineThousands of Users
182k Users!
Launching: Intel Media Software Development Kit
Expanding into Small Form Factors
HandheldCE Embedded Netbook
INTERNET-CONNECTED DEVICES
Laptop Desktop
MAINSTREAM
Enterprise
Server
High-
Performance
Computing
Internet
Data Center
SERVERS
Double Digit Growth in Expanding Markets
-
20
40
60
2007 2008 2009 2010 2011 2012 2013
Netbook Forecast(millions of units)
Source: IDC, June 2009
0
175
350
2008 2009 2010 2011 2012 2013
Converged Mobile Device Shipments(millions of units)
Source: IDC, May 2009
18%Annual Growth
(2009-2013)
19%Annual Growth
(2009-2013)
New Usage ModelsFor Atom-based
Devices
John ThodeVice President, Small Consumer Devices
Dell Corporation
Mark ShuttleworthFounder and CEO
Canonical
The Intel® Atom™ Developer Program
Ian Ellison – TaylorGeneral Manager
Client Platform and ToolsMicrosoft Corporation
CLOUD
Developers + Service Providers
David WadwhaniGeneral Manager, Vice PresidentAdobe Corporation
“We expect the Intel Atom Developer
Program will be a great opportunity
for the Flash Platform community
developing on Adobe AIR to monetize
their AIR applications.”
Adobe® Air® Supporting the Intel® Atom™ Developer Program
The Functionality of the Intel Developer Program
• Helps developers driveInnovative applicationsand usage models forend users
• Provides tools, SDKsand Community Support
• Automatically Validate applications
• Worldwide distribution
• Marketplace to Monetize Their Code
appdeveloper.intel.com
Not Your Everyday Developer Program
* Other names and brands may be claimed as the property of others
Software at Intel
is all about
Developers
