Date post: | 06-May-2015 |
Category: |
Education |
Upload: | celinstitute |
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Julie White K-‐12 Communica4ons
916.225.8144 [email protected]
YOUR positive
developing & staying on
message
positive message developing & staying on YOUR
Agenda
• Can you Control the News? • Social Media
• Tips for Working with the Media
• Message Boxes
• What Would You Do Scenarios
positive message developing & staying on YOUR
Social Media
• 96 percent of 18-‐35 year olds are on a social network
• Each plaHorm has specific rules of engagement.
• Think carefully about the kind of message you want to disseminate, the topic, the format and the audience you are trying to reach.
positive message developing & staying on YOUR
Specific PlaForms
positive message developing & staying on YOUR
Facebook Facts
• Facebook usage is up 40 percent since last year.
• The average user on Facebook has 120 friends. • 65 million Facebook users access the site through their mobile phones.
• 3.5 billion pieces of content are shared each week on Facebook.
positive message developing & staying on YOUR
Blogging Facts
• 34 percent of bloggers post opinions about products and brands
• 78 percent of consumers trust peer recommendaTons and 14 percent trust adverTsers.
• 25 percent of search results for the World’s top 20 largest brands are links to user-‐generated content
positive message developing & staying on YOUR
TwiMer Facts
• 1 in 5 Americans age 18-‐35 use twiWer. • So far this year there are over 30 million tweets per day.
• 80 percent of twiWer usage is on mobile devices. Imagine what that means for bad customer service?
positive message developing & staying on YOUR
Before the Interview
Ask yourself:
• What are my goals for the interview? • Who is my audience? • What are the three main points I want this audience to hear?
• What personal examples do I have to support these points?
• What quesTons might be posed by the audience?
Defusing Hos4le Ques4ons
Type of Ques4ons
Double NegaTve
Personal Opinion
Iffy, Unclear A or B Choice
Absent Third Party
Don’t You Think?
Cheap Shots
Guilt by associaTon Ranking
Irrelevancy
Silence or “pause”
Chorus Line
Best Answers
Object, give best answer
Say no, give organizaTon’s opinion
Restate it Don’t pick
Don’t buy it
Disagree
Object, maintain composure
Disassociate or generalize Don’t have to rank
Bridge to objecTves
Ask, “Is there anything else?”
Answer posiTve part of the quesTon
positive message developing & staying on YOUR
During the Interview
• Always be honest. • Be aware of your nonverbal communicaTon. • Dress appropriately. • Assume that everything you share/say represents an official posiTon, not your own.
positive message developing & staying on YOUR
AUer the Interview
• Document the quesTons that were asked and forward them to appropriate staff for responses.
• Evaluate what you did well. • Think about what you would do differently next Tme. • Remember to provide any addiTonal informaTon you promised.
positive message developing & staying on YOUR
• Our messages don’t exist in a vacuum.
• We need to be able to anTcipate opposing messages and prepare ourselves to respond and bring the conversaTon back to our own message.
• One tool we use to map this rhetorical landscape is the Message Box.
• The Message Box is a visual representaTon of key issues that maWer in public educaTon.
Communica4ng a Clear Message
MESSAGE BOXES LEARN HOW TO SHARE A SUCCINCT AND
POSITIVE MESSAGE
positive message developing & staying on YOUR
positive message developing & staying on YOUR
The success of the Local Control Funding Formula depends upon our ability at the local level -‐ school administrators, board members, teachers, parents, and the
community -‐ to work together on behalf of students.
The economic crisis coupled with past system of categorical programs has
frustrated districts’ efforts to close the achievement gaps and support the needs
of students.
We are confident that as parents learn about the new school funding system, they will want to get involved in guiding
how these funds are spent.
Our emphasis on parental involvement and community engagement put us on
the right path to ensure all students have equal opportuni4es in school and in life.
School Funding Message Box
positive message developing & staying on YOUR
The safety of our students is our priority. Our staff is trained and prepared for emergencies.
We rely on support from law enforcement and our en4re community to help us ensure our students and staff remain vigilant to threats of their safety
and well-‐being.
School safety is a na4onal concern. Tragedies that occur in educa4on are deeply disturbing to all of us who have made the care of children our life's work.
School Safety Message Box
positive message developing & staying on YOUR
Every student deserves an effec4ve teacher in the classroom and the primary purpose of an evalua4on process is to ensure high levels of student learning.
Administrators have the obliga4on to ensure that teachers are evaluated fairly,
consistently and effec4vely.
States and local educa4on agencies, not the federal government, should
determine the process for implemen4ng teacher evalua4ons and what cons4tutes
an effec4ve teacher.
Developing great teachers is recognized as a fundamental strategy for improving schools and closing achievement gaps.
Teacher Evalua4ons Message Box