Developing and trialling new
more resource efficient
product offerings
Ref: OMNICOM SIS
EV0547
Flexible Aluminium Containing
Laminate Packaging Collection
Trials Summary Report
Appendix 5 : Survey results
Recycling trial - communications
Survey general statistics
Number of questions exported: 30
Total Respondents: 306
9/15/2016 2
1. Which title draws your attention most and makes you interested in reading more?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 3
Total (% & freq col)
100.00% (306)
Want to take part in a new
recycling trial?
57.19% 175
Food and drink pouches
recycling trial
42.81% 131
2. Which colour do you find more attractive and or easier to view?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 4
Total (% & freq col)
100.00% (306)
Green 60.13% 184
Blue 39.87% 122
3. Which title draws your attention most and makes you interested in reading more about how to use the trial?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 5
Total (% & freq col)
100.00% (306)
Your new recycling trial 57.52% 176
Food and drink pouches
recycling trial
42.48% 130
4. Please tell us how much you agree with this statement: The information shown on the inside of this leaflet design is
clearly presented and explains how to recycle and participate in this trial
Question Type: Scaled Single Matrix | Total Respondents: 306
9/15/2016 6
21.24%
21.57%
53.27%
45.42%
10.13%
16.67%
14.05%
15.03%
1.31%
1.31%
Strongly Agree
Agree
Neither Agree or Disagree
Disagree
Strongly Disagree
5. How important to you are the branded product pictures in helping you to identify what can be recycled for this trial?
Question Type: Scaled Single Matrix | Total Respondents: 306
9/15/2016 7
28.76%
24.84%
24.51%
23.20%
20.92%
19.93%
21.57%
44.12%
47.71%
46.41%
43.14%
36.60%
46.08%
47.71%
9.80%
10.78%
10.78%
13.40%
14.05%
10.78%
10.46%
12.75%
12.75%
14.05%
15.69%
20.26%
17.32%
14.71%
4.58%
3.92%
4.25%
4.58%
8.17%
5.88%
5.56%
Very Important
Somewhat Important
Neither Important nor Unimportant
Somewhat Unimportant
Very Unimportant
6. Do you find it clearer with one big green tick and red cross on each page or small green ticks and red crosses by
each type of packaging?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 8
Total (% & freq col)
100.00% (306)
One tick and cross 55.23% 169
More little ticks and crosses 44.77% 137
7. Do you think the information is clearer about how to present recycling for the trial by including the additional picture of
the blue recycling bin?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 9
Total (% & freq col)
100.00% (306)
Yes. The additional blue bin is
needed
83.99% 257
No. Just the caddy and the
words explain w...
16.01% 49
8. Do you prefer the use of real pictures of caddies and bins or the drawn images?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 10
Total (% & freq col)
100.00% (306)
Real pictures 46.73% 143
Drawn images 53.27% 163
9. I would rate the overall look and appeal of the design as:
Question Type: Scaled Single Matrix | Total Respondents: 306
9/15/2016 11
17.65%
15.69%
47.39%
47.71%
21.24%
22.55%
12.75%
12.75%
0.98%
1.31%
Excellent
Above average
Average
Below average
Poor
10. What action do you think you would take as a result of seeing these leaflets?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 12
Total (% & freq col)
100.00% (306)
I wouldn't read it 0.33% 1
I would register to take part 84.31% 258
I would be interested, but would
contact t...
8.82% 27
I wouldn't want to take part, so
wouldn't ...
6.54% 20
10. What action do you think you would take as a result of seeing these leaflets?
Question Type: Single Choice | Total Respondents: 306
9/15/2016 13
I wouldn't read it 0.33%
0%
I would register to take part
84.31% 84%
I would be interested, but would contact the council
for more information 8.82%
9%
I wouldn't want to take part, so wouldn't take
any action 6.54%
7%
To what extent is this informative about the following issues:
Question Type: Scaled Single Matrix | Total Respondents: 306
9/15/2016 14
Total (% & freq col)
100.00% (306)
the benefits of taking part
in the trial
Not at all 1.96% 6
To little extent 10.78% 33
To some extent 14.05% 43
To a moderate extent 47.06% 144
To a large extent 26.14% 80
Total 100.00% 306
Question Type: Scaled Single Matrix | Total Respondents: 306
9/15/2016 15
Total (% & freq col)
100.00% (306)
what happens to the
materials
Not at all 3.27% 10
To little extent 13.73% 42
To some extent 10.46% 32
To a moderate extent 42.16% 129
To a large extent 30.39% 93
Total 100.00% 306
To what extent is this informative about the following issues:
13. How important to you when thinking about taking part in this recycling trial, is knowing the companies and brands
that are supporting it?
Question Type: Scaled Single Matrix | Total Respondents: 306
9/15/2016 16
Total (% & freq col)
100.00% (306)
Nestle, Coca-Cola
Enterprises, Tesco,
SITA...
Very Unimportant 9.80% 30
Somewhat Unimportant 18.95% 58
Neither Important nor
Unimportant
15.69% 48
Somewhat Important 40.20% 123
Very Important 15.36% 47
Total 100.00% 306
14. How frequently do you think the following packaging gets disposed of in your home?
Question Type: Single Matrix | Total Respondents: 306
9/15/2016 17
Total (% & freq col)
100.00% (306)
Food pouches Daily 9.67% 29
Every 2-3 days 13.33% 40
Weekly 12.33% 37
Fortnightly 8.00% 24
Monthly 9.67% 29
Less often 22.67% 68
Never 24.33% 73
Total 100.00% 300
Pet food pouches (that
have contained grav...
Daily 14.24% 43
14. How frequently do you think the following packaging gets disposed of in your home?
Question Type: Single Matrix | Total Respondents: 306
9/15/2016 18
Total (% & freq col)
100.00% (306)
Every 2-3 days 2.32% 7
Weekly 0.99% 3
Fortnightly 0.00% 0
Monthly 1.32% 4
Less often 4.30% 13
Never 76.82% 232
Total 100.00% 302
Drinks pouches Daily 4.65% 14
Every 2-3 days 6.64% 20
14. How frequently do you think the following packaging gets disposed of in your home? Slides 86 to 89
Question Type: Single Matrix | Total Respondents: 306
9/15/2016 19
Total (% & freq col)
100.00% (306)
Weekly 8.64% 26
Fortnightly 9.97% 30
Monthly 11.63% 35
Less often 25.25% 76
Never 33.22% 100
Total 100.00% 301
Coffee pouches Daily 2.67% 8
Every 2-3 days 2.67% 8
Weekly 7.67% 23
14. How frequently do you think the following packaging gets disposed of in your home?
Question Type: Single Matrix | Total Respondents: 306
9/15/2016 20
Total (% & freq col)
100.00% (306)
Fortnightly 8.00% 24
Monthly 19.00% 57
Less often 27.00% 81
Never 33.00% 99
Total 100.00% 300
Toothpaste tubes Daily 0.98% 3
Every 2-3 days 0.98% 3
Weekly 5.88% 18
Fortnightly 21.57% 66
14. How frequently do you think the following packaging gets disposed of in your home?
Question Type: Single Matrix | Total Respondents: 306
9/15/2016 21
Total (% & freq col)
100.00% (306)
Monthly 48.69% 149
Less often 20.59% 63
Never 1.31% 4
Total 100.00% 306
Cosmetic tubes (like
moisturiser and hand ...
Daily 0.98% 3
Every 2-3 days 0.33% 1
Weekly 4.90% 15
Fortnightly 15.03% 46
Monthly 37.25% 114
14. How frequently do you think the following packaging gets disposed of in your home?
Question Type: Single Matrix | Total Respondents: 306
9/15/2016 22
Total (% & freq col)
100.00% (306)
Less often 36.27% 111
Never 5.23% 16
Total 100.00% 306
15. We are looking for 180 volunteers to take part in this recycling trial, from February to November 2015. If you register
now and are successfully chosen, you will receive further information in February 2015 about how your household
should participate.
Question Type: Single Choice | Total Respondents: 306
9/15/2016 23
Total (% & freq col)
100.00% (306)
Yes please. My household
disposes of these...
19.28% 59
Yes please. However, my
household doesn't ...
50.33% 154
Yes please, but please contact
me for furt...
1.96% 6
No thanks - my household
doesn't dispose o...
24.18% 74
No thanks. I don't want to take
part
4.25% 13
Participation flyer
Bin sticker
Caddy sticker
Intervention Leaftlet
Sorting facility posters
