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Developing Business Between Denmark and Latin America

Date post: 14-Jun-2015
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Roadshow done in partnership with DSV, the largest Logistics company in Denmark, to talk about opportunities in Latam and Brazil.
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"Bringing forth results, not only reports” DEVELOPING BUSINESS BETWEEN DENMARK AND LATIN AMERICA
Transcript
Page 1: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

DEVELOPING BUSINESS BETWEEN DENMARK AND LATIN AMERICA

Page 2: Developing Business Between Denmark and Latin America

INTRODUCTION.5 EFFECTIVE TACTICS TO START IN BRAZIL.CONCLUSION.

"Bringing forth results, not only reports”

Page 3: Developing Business Between Denmark and Latin America

FOUNDER OF BIASSA

"Bringing forth results, not only reports”

Page 4: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

Page 5: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

THE MOMENTTO GO TO LATAM IS NOW

Page 6: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

Page 7: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

Page 8: Developing Business Between Denmark and Latin America

#1USINGALL AVAILABLETOOLS

"Bringing forth results, not only reports”

Page 9: Developing Business Between Denmark and Latin America

FACTSONLY 5% OF THE BRAZILIAN POPULATION

IS FLUENT IN ENGLISH

RELEVANT DATA IS WRITTEN IN BRAZILIAN PORTUGUESE

"Bringing forth results, not only reports”

Page 10: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

GOOGLE.DK

About. 1.670,000 resultados

GOOGLE.COM.BR

Ca. 1.000,000 resultater

luminária decorativa luminária decorativa

Page 11: Developing Business Between Denmark and Latin America

- USE LOCAL LANGUAGE (BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES)

- USE GOOGLE BRAZIL (GOOGLE.COM.BR)

- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH. (YOU MIGHT BE SURPRISED WITH THE OUTCOME)

"Bringing forth results, not only reports”

Page 12: Developing Business Between Denmark and Latin America

POSITIONING#2

"Bringing forth results, not only reports”

Page 13: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

FACTS

BRAZILIAN APPRECIATION FOR PRODUCTS COMING FROM EUROPE

200.000.000 + INHABITANTS

Page 14: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

A BRIEF OUTLOOK AT THE BRAZILIAN SOCIAL CLASSES

Page 15: Developing Business Between Denmark and Latin America

POPU

LATI

ON

PER

CLA

SS 50 MILLIONS

40 MILLIONS

30 MILLIONS

20 MILLIONS

10 MILLIONS

0 MILLIONS

2

8

42

30

44

50

6

18

CLASS A1 CLASS A2 CLASS B1 CLASS B2

CLASS C1 CLASS C2 CLASS D CLASS E

"Bringing forth results, not only reports”

Page 16: Developing Business Between Denmark and Latin America

#3"Bringing forth results, not only reports”

Page 17: Developing Business Between Denmark and Latin America

GET TO KNOW PEOPLE IN PERSON

GO TO A TRADESHOWAND LET DECISION MAKERS KNOW ABOUT YOURSELF AND YOUR COMPANY

NETWORK, NETWORK AND NETWORK

"Bringing forth results, not only reports”

Page 18: Developing Business Between Denmark and Latin America

BEFORE EXPORTING TO BRAZIL#4

"Bringing forth results, not only reports”

Page 19: Developing Business Between Denmark and Latin America

HAVE RELIABLE AND COMPETENT PARTNERS LIKE DSV THROUGHOUT

ALL THE SUPPLY CHAIN YOU WILL NEED THEM 

NEVER UNDERESTIMATE BRAZILIAN BUREAUCRACY

INFORMATION TENDS TO COME IN BITS AND PIECES

"Bringing forth results, not only reports”

Page 20: Developing Business Between Denmark and Latin America

BYPASSING HIERARCHY

"Bringing forth results, not only reports”

Page 21: Developing Business Between Denmark and Latin America

COMMON SENSE PREVAILS

SEND A HEART SOFTNER

FIND AND TALK DIRECTLY TO WHO DECIDES

USE LINKEDIN TO FIND DECISION MAKERS

123

Page 22: Developing Business Between Denmark and Latin America

"Bringing forth results, not only reports”

CONCLUSIONUse All avaible Resources (Biassa, Danish Consulate, Freelancers, Google.com.br)

Get the messages sent out in Portuguese. Only 5 % of the Brazilian population are �uent in English.

Build personal relationships

Bypass hierarchy

Do not underestimate the Brazilian Bureaucracy.

Page 23: Developing Business Between Denmark and Latin America

THANK YOU!

WWW.BIASSA.DK | CARLOS MONTEIRO | [email protected] 

"Bringing forth results, not only reports”


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