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Teguh Prayogo Twitter : @teguh_trainer
| Date post: | 02-Nov-2014 |
| Category: |
Business |
| Upload: | teguh-prayogo |
| View: | 186 times |
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Teguh PrayogoTwitter : @teguh_trainer
Or Better Yet… Get a Partner with Loyalty Programs Expertise!
If you know your product, you are a human CATALOG
If you know your services, you are a TECHNICIAN
If you know you can match your products and services to the customer’s needs, you are a SALESPERSON
If you know your customer’s problems and business, you are a CONSULTANT
If you know your customer’s industry, market challenges, and competitors, you are an EXPERT
Loyalty Programs
• Clear benefits
• Achievable rewards
• Consistency
• Appreciation
• Engaging
• Sustainability
• Rewarding referrals
• A feeling of Personalized and ongoing print and electronic communications
Teguh [email protected]
“The function of business is to attract and maintain customers.”
- -
Teguh [email protected]
Why customers stop doing business with a company?
Move away
Develop friendships or business alliances with other companies
Go out of business
Leave because of quality issues
Didn’t like the way they were treated
Rap on plane
Christmas
On-TimeDelivery
Personal Technical
Service
Every Service Point is Critical
• Parking
• Checking in
• Locating your room
• Examining your room
• Wireless access
• Examining the bathroom
• Comfort of the bed
• Identify the POC
• Understand what value your customer desire from each POC
• If there is a disconnect Develop your employees and improve processes to fill the GAP.
Teguh [email protected]
• Revenue and Market Share Increase
• Employee Retention Increase
• Profits Increase
• Costs Shrink
Teguh [email protected]
Example: Manufacturing Firm
Example: Retail Industry
