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Developing MJM: New Audiences, New Experiences

Brief: Media Consultants

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Contents Background 1. Project Overview………………………………………………………………………..………3

- Vision……………………………………………………………………..………………….4 - Audiences……………………………………………………………………………………4 - Collections…………………………………………………………………………………..5

2. Narrative & Themes…………………………………………………………………………….7 3. Interpretive Approach…………………………………………………………………………..7 4. Graphic Approach………………………………………………………………………………7 5. Project Governance…………………………………………………………………………….8 The Brief 6. Brief Summary…………………………………………………………………………………..9 7. Media Elements………………………………………………………………………………..9

- Oral history listening points……………………………………………………………….9 - Floor Map Audio………………………………………………………………………..…10 - Synagogue Audio Trail……………………………………………………………………11 - Film sequences……………………………………………………………………………12 - Interactive touchscreens………………………………………………………………….15

8. General principles & requirements…………………………………………………………17 9. Scratch process………………………………………………………………………………17 Next Steps 10. Proposed Schedule………………………………………………………………………..…18 11. Tender Process…………………………………………………………………………….…18 Appendices Stage 4 Graphics Approach Floor Plans & Elevations

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BACKGROUND

1. Project Overview

Manchester Jewish Museum is located in a former Spanish and Portuguese Synagogue on Cheetham Hill Road. It is the only Jewish Museum outside London and is housed in the oldest surviving synagogue building in Manchester, completed in 1874. It is a beautiful example of Victorian architecture, executed in Moorish style. With a compelling history to tell, the building needed a new purpose and in 1984 it re-opened as a Museum.

Manchester Jewish Museum is now undergoing a major redevelopment, with a planned extension to house a new permanent gallery, as well as other facilities. These changes will further establish the Museum’s place within an international network of museums, memorials and visitor experiences that explore Jewish history and heritage and what it is to be Jewish in the 21st century. Building work has now started and the museum has temporarily moved into Manchester Central Library, where it has a ‘pop-up’ Jewish Museum.

The main interpretive spaces in the new museum will include:

WELCOME ATRIUM

An ‘exchange’ or ‘hub’, welcoming visitors to Manchester Jewish Museum, framing the experiences ahead, from galleries and events to food and archives. Here visitors get a taste of everything that the Museum has to offer, including upcoming exhibitions and events, and are introduced to the Museum’s collections.

MAIN GALLERY

A world-class permanent gallery space, revealing a story of cultural exchange that spans several centuries, linking past to present and making relevant the story of Manchester’s Jews to broad audiences. Here multi-faceted interpretation, featuring powerful in-depth personal stories, will bring to light the social history of one of Britain’s oldest minority communities. Interpretation will explore and celebrate their diverse culture and heritage and reveal key aspects of their shared faith.

SYNAGOGUE

The former Manchester Spanish and Portuguese Synagogue, the Museum’s key artefact and iconic figurehead and one of the finest examples of a Moorish style synagogue in the country. This 19th century building’s exterior and interior reveals both its Sephardi roots (Jews of Mediterranean

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and Middle East origin) and the subsequent layers of history. Embedded in its interior are traces of its congregation and important religious and architectural features, which begin to introduce key aspects of Jewish faith.

The preferred visitor route will take visitors first to the first-floor Ladies Gallery – where the Museum will host different artistic commissions (not within this scope of work), responding to the building, collections and congregation. They can look down onto the sanctuary, the ground floor of the synagogue, where the men of the congregation once worshipped. Here interpretation will be light-touch — respectful and sympathetic to the heritage and religious significance of this key artefact, reinforcing the sense of the synagogue as a ‘special place’.

Vision

Manchester Jewish Museum will be a cultural exchange where the stories, objects, food, music, skills and culture of Manchester’s Jews are shared with our diverse audiences.

The Museum’s rich collections, with the synagogue at its heart, will reveal the social history and global heritage of one of Britain’s oldest migrant communities, telling extraordinary stories about real people. It will be a place for gathering, self-discovery, storytelling, reflection and exchange, where journeys are taken, identities explored and the diverse voices of Manchester’s Jewish communities, past and present, come to the fore.

Audiences

MJM have identified six broad visitor categories, which each has their own characteristics, motivations and interpretive requirements.

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1) Culture Explorer • Culture explorer, gallery goer, heritage and museum explorer. • 30 +, university educated, visiting as couples/independently and sometimes as families. • Culturally aware, valuing learning, enrichment and artistic experiences, appreciating

connection between history heritage and current events. 2) Eclectic Experience Seekers • 18-40, with above average education, but only moderate levels of disposable income. • Quirky, unconventional, often creative, possibly interested in activism and grassroots. • Enjoys nights out in new spaces, creative expression and challenges and values

independence, individuality and authenticity. 3) Diversity, Fairness & Social Change • All ages, with a large politically active student component. • Free-thinkers, likely to consider themselves alternative, and potentially hands-on activists. • Values diversity, fairness and self-expression. Enjoys coming together to contribute and be

heard. 4) Cultural Exchangers • Primarily local, intergenerational families that identify as being from a different culture and

faith. • Curious and open-minded, looking to make their own connections. • Value discussions, shared experiences and personal development. 5) Self-Identifying Jewish (Families, Adults, Students) • Identifying as Jewish and likely to visit in a group with family, relatives and friends. • Likely to be less orthodox Jews, including Jewish tourists not from Manchester and our

museum volunteers • Exploring and celebrating Jewish identity (past and present) and culture to feel connected

to their stories, heritage, communities and Manchester. 6) Looking for Jewish Learning & Insights • Schools, students, researchers, organised groups and others interested in specific insights • Value authenticity, authority and good quality content • Looking for answers to their questions, relevance to national curriculum and material to

meet research needs Collections At the heart of Manchester Jewish Museum sits its unique collection, from its star object, the Sephardi synagogue, to textiles, oral histories, images and social history artefacts. This material introduces Jewish faith and culture. It provides powerful glimpses into Manchester’s diverse Jewish communities through over 200 years of history, revealing the everyday lives and the global roots of one of Britain’s oldest minorities. This rich social history collection illustrates many aspects of everyday lives, in particular the struggles of migration and integration into a new country. The vast majority of the collection takes the form of images, archival material, documents and books. Several areas of the collection have been identified as being of ‘exceptional importance’. MJM’s collection reveals intimate glimpses into the lives of Manchester’s Jewish communities, from the early days of this Sephardi community to more recent chapters of Manchester’s Jewish residents. The authenticity of this archival material will lend integrity to the experience, enabling the Museum to tell the story of these diverse, yet connected communities in their own words. Media producers should draw on this collection as primary source material, in particular:

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• Photographic image collection: an exceptional archive representing nearly 70% of the collection, charting the experience of Jews in Manchester from the 19th century, in particular settlement, establishment and communal life

• Oral history collection: 700 life history interviews of Manchester Jews, of exceptional importance providing first-hand evidence of immigration and settlement, in particular for Manchester’s Holocaust survivors.

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2. Narrative

Narrative overview

A story of cultural exchange that spans several centuries, linking past to present and making relevant the story of Manchester’s Jews to diverse local communities. The narrative will bring to light the social history of one of Britain’s oldest minority communities, exploring and celebrating the diverse culture, heritage and identity of the city’s Jewish people.

Stories stemming from the collection will reveal extraordinary stories about real people: their global roots and incredible journeys to and from Manchester; and how their shared lives have developed over several generations, into one of Europe’s most vibrant contemporary Jewish communities. The synagogue, the Museum’s iconic figurehead reveals its Sephardi roots and the subsequent layers of history.

Themes

Three top-level themes thread through the collections: Journeys, Communities and Identities. These themes reflect the experiences of Manchester’s Jewish communities, from the first settlers to present day communities, and connect to the broadest range of audiences. The gallery space has been designed with three thematic areas, each one representing either ‘Journeys’, ‘Communities’ or ‘Identities’.

3. Interpretive Approach

A series of interpretive strategies have been developed in response to the project’s vision, assets and opportunities, designed to sit alongside a series of programmatic strategies outlined in the Activity Plan.

MJM’s interpretation will: • Put the idea of cultural exchange at the core of the experience, reframing MJM as a

dynamic 21st century museum.

• Foster a sense of playfulness and discovery, embedding opportunities for social gathering, as well as more intimate moments for personal reflection

• Enable visitors to experience a rich, immersive depth of interpretation in the synagogue, to reveal the building and congregation’s layers of history

• Encourage visitors to actively take part in the creation of the museum, adding their own stories, objects and voices

• Put people and storytelling at the heart of the Museum, sharing stories through multiple voices that stem from collections, audiences and events

• Create ‘reflective links’ between Manchester’s Jews and other communities, linking directly to the collection and its stories

• Challenge preconceptions, tackle sensitive issues and connect directly to visitors’ lives through empathy and reflection

• Provide multiple ways to interact with the Museum’s collections to appeal to different audiences, from accessible archives to immersive interpretation

• Build in opportunities for renewal and updating in the permanent interpretation, creating areas of flexibility

• Reinforce links to the Old Jewish Quarter and wider Manchester

4. Graphic Approach

The graphic design for the exhibition graphics has been developed in response to the unique at-tributes of the project – in particular the archives and oral histories. Two bespoke fonts have been created for use within the exhibition graphics (© Kellenberger–White 2018):

1. ‘KW Museum’: inspired by the archival nature of the collection. This will be used within the majority of exhibition graphics

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2. ‘KW Armin’: inspired by the stories of those individuals that worked in the textile and other Manchester trades. This will be used for first person quote panels

We would encourage the successful agency to develop a complementary approach that responds to the media brief, as well as the stories and collections of the Museum. You could consider using the Museum font in media pieces that are a direct response to the archival nature of collection (such as the digital label), however please feel free to explore other fonts that feel like they ‘sit within the same family’, but may be more suitable for digital application.

5. Project Governance

Manchester Jewish Museum is the main client for this project and will provide sign-offs and approvals. MJM’s team includes a Curator, and it is expected that the producer will be in direct contact with this Curator regarding assets and story development for the media elements, should this be required. The Curator regularly meets with a Historic Advisory Board to review complex content issues — they may be asked to comment on aspects of the media elements. However, it should be stressed that we expect the producer to perform a content development role and undertake scriptwriting where appropriate.

Manchester Jewish Museum has an actively involved Steering Group. Producers will be expected to present work to this board at specified times within the programme – see proposed schedule (p.18)

Producers will also be expected to work with Manchester Jewish Museum to develop ideas and approaches through the Scratch design process, responding to audience feedback (see p.17).

All Things are the interpretive designers for the project. All Things will act as art directors, ensuring that the media elements coordinate with the overall interpretive experience. Producers should maintain regular contact with All Things and provide material for their review at key milestones before presenting to Manchester Jewish Museum.

Kellenberger–White, a London-based graphic design studio, are developing the graphic design for the graphic panels. Please see attached graphics approach document to see graphic approach and use of fonts (please see Appendices).

Citizens Design Bureau are the project architects, and are providing conservation architecture to the synagogue, as well as building a new extension to house the Main Gallery and other key museum functions.

Buro Four are overall project managers for the redevelopment project. They manage the overarching project programme, which determines key milestones for the media programme.

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THE BRIEF

8. Brief Summary

We are now looking for media consultants to work with us and our exhibition designers, All Things, to develop and deliver all film and audio elements in the new gallery and synagogue.

This brief covers both film and audio elements but we would welcome tenders for just one of these elements if you do not have the necessary skills and experience for both.

The appointed specialists will be expected to work with the hardware supplier and, to a certain degree, will be able to influence the hardware specification.

9. Media Elements

Oral History Listening Points

Interpretation will feature a multitude of voices, representing the broad diversity of individuals within Manchester’s Jewish communities, past and present. Voices stem directly from the collections, as first- person accounts, oral histories and images. At several points in the main gallery visitors will be able to listen to first-person oral history testimony. Key messages: • Varies according the location of each listening point. Each oral history extract has been

selected to illustrate the overarching gallery themes: ‘Journeys’, ‘Communities’ and ‘Identities’.

Assets: Pre-recorded oral histories from the collection. There may be occasions where it is felt that some testimonies need to be rerecorded, so please allow some contingency for this. Approximate duration: These recordings will vary in length, due to the nature of the content. However, we imagine that each recording would usually be between 30 seconds and 1 minute in length. Technical details We envisage a number of different ways for visitors to access these oral history recordings:

• Simple ‘earphone’ type listening devices with audio on a media player, triggered when visitor picks up the earpiece:

• Journeys: Total of 8 (JN03_ME01, JN03_ME02, JN03_ME03, JN03_ME04, JN03_ME05, JN05_ME01, JN05_ME02, JN05_ME03)

• Communities: Total of 10 (CM06_ME03, CM07_ME01, CM07_ME02, CM07_ME03, CM07_ME04, CM07_ME05, CM07_ME06, CM07_ME07, CM07_ME08, CM07_ME09)

• Speakers set into the wall, with looping oral history testimonies:

• Journeys: Total of 5 (JN04_ME01, JN04_ME02, JN04_ME03, JN04_ME04, JN04_ME05)

Key Objectives

• Provide an intimate audio experience through the museum’s oral histories • To bring a diversity of voices to the fore • To gain personal insight into the lives of Manchester’s Jews

Requirements • Some editing of oral histories (museum to conduct the majority of editing) • Optimisation of sound technology and coordination with AV Hardware consultant

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Floor Map Audio (CM03_ME01) Audio track describing the historic Jewish Quarter in Cheetham Hill, as depicted in a stylised floor map located beneath a sound dome, with directional sound. Visitors walking on the floor map will trigger the audio narration, which will encourage them to explore the map. Here they will discover the community buildings that existed around this synagogue, including schools and kosher shops. The narrated audio track could feature quotations from archival material, if available and suitable, to draw in first-person experience. Alternatively, it could be interesting to ask local residents from the area today to narrate this audio track, drawing on their knowledge of the area today, and relating it to the Historic Jewish Quarter.

Key messages:

• This area of Cheetham Hill was once home to a thriving Jewish community, with Jewish schools, shops and other community buildings

• Today new communities live in the local area

Assets:

The audio tracks will need to be specially commissioned for this media element.

Approximate duration: we would seek your advice on how long this audio track should be, but imagine a maximum of 30 seconds. We are mindful that this is not a large area and don’t want to hold visitors there for too long. Technical details: • Audio: Triggered by visitors • AV Hardware Specification: Suspended sound dome (or other form of directional speaker)

with media player. Key Objectives: • To introduce the Historic Jewish Quarter, with the museum’s synagogue at the heart of it • To encourage visitors to explore the floor map • To reveal how this area of Manchester has changed since the early days of the synagogue • To reinforce the idea of community and diversity

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Requirements: Provision appropriate audio track: • Script writing • Providing recording studio • Editing recordings • Optimisation of sound technology • Coordination with AV Hardware consultant

Synagogue Audio Trail

Audio points on the ground floor of the synagogue (the Sanctuary), narrated by members of the Sephardi community from a sister synagogue. Each audio point introduces a main feature of the synagogue, through personal experiences and the perspective of shared heritage. We currently have the following audio points but these will be explored further with the successful agency. 1. SY02_ME01 Ark audio tour listening point: Describes the ark and the honour of removing a

scroll from the ark 2. SY02_ME02 Reader’s desk audio tour listening point: Describes the readers desk and an

occasion where they read from the scroll- possible Bar Mitzvah 3. SY02_ME03 Ladies Gallery audio tour listening point: Describes the bimah and an occasion

when they were asked up there or something that represents the choir and Hebrew being sung 4. SY02_ME04 Belisha window audio tour listening point: Describes the nature of the windows in

our synagogue and the Belisha story 5. SY02_ME05 Omer board audio tour listening point: Describes the period of omer and the use

of the board 6. SY02_ME06 Everlasting light & 10 commandments audio tour listening point: Describes the the

everlasting light (ner tamid) and 10 commandments (above the ark) Key messages: • Introducing the key features of the synagogue • The synagogue reveals its Sephardi roots through its congregation and the building • The synagogue was once an active place of worship, filled with congregants, joined

together in worship • Women and children had to sit in the Ladies Gallery during Shabbat and other synagogue

services. The synagogue experience was different for men and women in the orthodox congregation.

Assets: All audio tracks will need to be specially commissioned for this media element. MJM has existing connections with the community and will facilitate the recordings. Approximate duration: we would seek your advice on how long each audio point should be, but imagine a maximum of 30 seconds, per audio point. Technical details: • Audio: Looped • AV Hardware Specification: 6 speakers in the Synagogue with media player(s) or local PC

to store and play multi-channel audio. Key Objectives: • To introduce the key features of the synagogue • To re-animate the Synagogue with first person Sephardi experiences • Reinforce the theatrical character of the synagogue • To enable visitors to feel part of the congregation

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• To ‘bring the synagogue to life’ with sound

Requirements: Provision appropriate audio track for x 6 audio points: • Script writing, editing in close collaboration with client and community groups • Recording in the synagogue/providing recording studio (to be discussed, although

preferably in the synagogue itself) • Editing recordings • Optimisation of sound technology • Coordination with AV Hardware consultant

Film sequences

Journeys Introduction Digital Installation (JN06_ME01)

Large-scale digital media installation drawing on first person accounts of the refugees and migrants to Manchester — to provide a sense of movement. This installation acts as an introduction to the whole gallery, positioning Manchester as a city that has always been a destination for migrants. It is also a bridge from the ‘Journeys’ section of the gallery to the ‘Communities’ section, which explores the Jewish communities that have evolved, and continue to evolve in Manchester.

In front of the screen on the floor is a portable Ark, brought to Manchester by Jewish economic migrants.

Key messages: • Journeys, both physical and emotional, have brought Jewish people from all over the world

to or through Manchester

• These journeys are stories of survival, of searching for a better life, of reuniting with family and friends and a host of other individual reasons

• Manchester has long been a popular destination for migrants, but not all people were made to feel welcome here

• Our stories stem from many voices

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This media piece should have three clear sections to it: Section 1: Manchester as a destination for migrants

The first section explores the reasons why people left their homelands to find a new life in Manchester, including Irish and other non-Jewish migrants. This section of the film positions Manchester as a migrant destination for those moving from other countries around the world, and even from other migrant communities within the UK.

This section could:

• Draw on the personal stories that are presented in display cases prior to the Introduction Installation

• Feature contemporary stories • Visualise the ebbs and flows of Jewish migration to Manchester from across the world • Draw on stock footage showing migrants arriving in Manchester off trains • Feature relevant quotes about Manchester as a welcoming migrant destination

Section 2: Hardships faced on long journeys

The middle section will explore the idea of journey, giving visitors an idea of the real hardships that many faced on their long journeys to Manchester.

This section could:

• Be more pared back visually, to add impact – a contrast to the first section • Draw heavily on oral testimonies, giving a personal, emotive account of their experiences.

Section 3: First impressions of Jewish migrants arriving in Manchester

The final section will reveal the what it felt like to arrive in Manchester and their first impressions of industrial Manchester. Some migrants would have been greeted by family on arrival, but others not.

This final section could:

• Draw on stock footage of Manchester – showing the smoky, industrial cityscape • Feature oral testimonies, giving a personal, emotive account of their experiences. • Act as a bridge to ‘Communities’ - the next section of the gallery, where visitors find out

more about the challenges that these Jewish migrants faced and the communities they became part of.

Assets: First person testimonies as well as films from the collections. We would like a creative treatment that makes the most of the authenticity of this material, yet gives a sense of movement and life. We also want to foreground the real voices of real people as far as possible. Assets may also need to be sourced from external film libraries, to give presence to Manchester as a migrant destination. Creative treatment: It will be important that this film has resonance to contemporary audiences. As such, we are interested in the dialogue between archival footage and views of contemporary Manchester today. This could include specially-commissioned footage of locations in Manchester that have particular significance to the Jewish migration story, such as arrival points or areas that were once thriving Jewish communities but are now home to new migrant communities. It could also include the voices of contemporary migrants in Manchester, to represent the range of different languages spoken by different waves of Jewish migrants. We are interested to explore how the film can creatively portray the highly emotive nature of peoples’ journeys.

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On screen subtitles will be required for all narration/spoken words. Reference projects:

• Patrick Keiller: London

• Elizabeth Price: The Woolworths Choir Of 1979

• Films of John Smith

• Films of John Akomfrah Approximate duration: Approximately 2-3 minutes, plus ambient mode time. We would seek your advice on the optimum length of film. Technical details • Audio: Looped, with a short downtime before restarting film • AV Hardware Specification: We are looking to collaborate with the media producer to find

the most effective way to tell this story, so that imagery, sound and space are completely integrated. We are currently suggesting a wrap-around screen, in order to be able to explore concepts such as travel, movement and dialogue, but are open to investigating other techniques and arrangements of media hardware.

Key Objectives • Provide an introduction to the themes of the gallery • Foreground the many personal stories within the Journeys area • To draw on the museum’s rich collections, enlivened to capture the imagination • Provide a world-class spatial-media installation that sets-out supports the museums

ambitions to be a leading contemporary cultural institution.

Requirements • Provision appropriate digital media installation, with sound • Filming new footage • Optimisation of audio and visual technology • Coordination with AV Hardware consultant

Main Gallery: Looped archival films Within the Main Gallery there are a series of smaller screens integrated into interpretation for archival footage to visually illustrate personal stories. These can be found in the following areas: • Journeys: Total of 1 (JN03_ME06) • Communities: Total of 2 (CM05_ME03 & CM05_ME04) Key messages:

• Varies according the location of each filmic portrait (see RIBA3 media matrix for further details). Assets: Archival footage. Approximate duration: These recordings will vary in length between 30 secs and 2 minutes Technical details • Film: looped • AV Hardware Specification: Monitor with media player or with built-in data storage to play

file on a loop. Will have local control for turning on/off. Key Objectives • Provide give moving visual portraits of people and communities • To enliven the gallery

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• To portray contemporary Jewish communities

Requirements • Editing archival footage. • Optimisation of film and sound technology and coordination with AV Hardware consultants

Interactive touchscreens

A series of interactive touchscreen will provide deeper, self-guided access to the collections. These include:

Digital Labels (CM05_ME01 & CM05_ME02) These digital labels will provide information about the people behind the objects on display in a large floor to ceiling showcase. This area explores a range of organisations, clubs and societies that have evolved to support individuals, groups and neighbourhoods in Manchester’s Jewish communities. Two digital interactive ‘labels’ (one per object wall) allow visitors to get under the surface of these organisations, look more closely at artefacts and listen to personal perspectives. Each interaction for each label will vary according to the assets. For example, one interaction might be to zoom in and out of a large banner to read the text, another may be to watch a film associated with that object or listen to an oral history.

We are interested in the idea of having the option of a child-friendly interface option for our younger visitors and would welcome your thoughts.

Cultural Questions Interactive (CM06_ME01) Table-based interactive touchscreen which allows visitors to ask key questions about the culture of Judaism to four different people from Manchester’s Jewish community, demonstrating that there is a diversity of opinion on some cultural issues, but a unified opinion on others. For example, questions might relate to clothing, rites of passage and festivals. Where possible answers should be illustrated with images or footage from the collection. We are interested in the idea of exploring an animated style to this interactive, making it friendlier to our visitors, including families with children. This interactive may require filming/voice recordings depending on approach taken.

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Identities Touchscreens (IN04_ME01) Tablet-type screens set into seating in Identities Booth, with simple magazine-style interface to allow visitors to scroll/swipe to choose whose oral history to listen to (with accompanying images, audio, film etc). Oral histories will be more in-depth and longer than oral histories in other areas. Media to be designed so that it can easily be updated with new oral histories, audio, footage and images. Total of 5 touchscreens with identical content.

Technical details • Digital interactive • AV Hardware Specification: Tablet-type screen with simple interface to allow visitors to

scroll/swipe to interact with and answer questions

Requirements • Creating interactive content based on MJM assets, with an attractive, intuitive interface

(possibly animated) • Optimisation of film and sound technology and coordination with AV Hardware consultants

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8. General principles and requirements

General requirements related to the media production (as well as those specific requirements listed in previous section) include: • Audio research and procurement/payment of all third-party material (although the majority

of material is expected to be provided by Manchester Jewish Museum) • Research and coordination with Manchester Jewish Museum to obtain reference material

and applicable research or content direction • Scriptwriting: Creation/procurement of audio or film scripts. Language and tone of voice is

key to creating the appropriate atmosphere, and must be consistent across multiple types of media

• Coordination with site-wide AV elements • Close coordination with AV hardware engineer to ensure optimal performance with

software requirements

• Procurement of applicable actor/voiceover artists (if required) and recording of voiceovers • Rigorous user testing is a requirement through the project’s development, and prototypes

of digital interactive elements must be user tested at an appropriate point in the programme.

• Future-proofing digital interactives: we would like to ensure that the interactives are as future-proof as possible, i.e. they won’t become dated quickly and are easy to manage and maintain at relatively little cost. Where possible we would like the opportunity to update elements through an updatable content management system.

9. Scratch Process

Manchester Jewish Museum was working for 18 months on a project with Battersea Arts Centre as part of the Creative Museums project. This project uses the iterative Scratch design process, where ideas are prototyped and tested by the Museum’s audiences and volunteers. For further information see: https://www.bac.org.uk/content/39534/create_with_us/scratch/what_is_scratch https://www.bac.org.uk/creativemuseums

The Creative Museums’ Scratch process has already fed into the interpretive development and exhibition design. You will be asked to prototype ideas to inform the development of media development.

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NEXT STEPS

10. Proposed Schedule

Nov 19 – Appointment & Start-up Meeting

Dec 19 – Research with Curator (on maternity leave between Jan-Oct 2020 but will be available for meetings throughout this period)

Jan 20 – Main gallery tender issued

Apr 20 – Fit-out contractor appointment

May 20 – Interim review of all media elements / audience testing

Aug 20 – Gallery handover

Sept 20 – Presentation of media elements / audience testing

Dec 20 – Sign-off all media elements & install

Jan 21 – Museum reopens

11. Tender Process

If you would like to be considered for this work please supply the following information:

• A proposal that:

- explains a thorough understanding of the challenges and potential benefits of this project

- introduces a capable and experienced team that can meet all of the requirements identified in Section 8. As explained above, the brief covers both film and audio elements but we would welcome proposals for just one of these elements if you do not have the necessary skills and experience for both.

- includes a methodology for how the work will be undertaken and completed

- includes a table showing exactly who will deliver each set of tasks, their day rates and the number of days allowed

• CVs and appropriate team track record information

• Please also include an illustrated case study of less than 1,000 words to explain the suc-

cessful completion of a comparable project and how this might be applied to this project

Proposals will be assessed in accordance with the following scoring: Skills (40%), Experience (40%) and Financial Offer (20%). Interviews will be held on Weds 6th November in Manchester. Post or email your response to museum Curator, Alex Cropper, by 5pm on Monday 28th October 2019 at: curator@manchesterjewishmuseum.com Manchester Jewish Museum Manchester Central Library,3rd Floor St Peter’s Square Manchester M2 5PD

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If you have any questions please contact Alex Cropper at the above email or on 0161 834 9879.

Appendices

• Stage 4 graphics approach

• Floor Plans and elevations