+ All Categories
Home > Documents > Developing POP (a Professional Online Presence) - Edmiston

Developing POP (a Professional Online Presence) - Edmiston

Date post: 16-Apr-2017
Category:
Upload: dawn-edmiston
View: 99 times
Download: 1 times
Share this document with a friend
20
Developing POP! A Professional Online Presence Dr. Dawn Edmiston College of William & Mary
Transcript
Page 1: Developing POP (a Professional Online Presence) - Edmiston

Developing POP! A Professional Online Presence

Dr. Dawn EdmistonCollege of William &

Mary

Page 2: Developing POP (a Professional Online Presence) - Edmiston

What is a “brand” and why does it matter?

A brand represents all of the words and images people think about when they hear your name.So the value of a professional brand matters … When you are seeking to grow your

influence or advance within your current organization

When you are seeking to change careers or re-enter the workforce after a major life change

Developing POP! is an essential part of branding.

Page 3: Developing POP (a Professional Online Presence) - Edmiston

What is Your Brand Promise ?What should customers

(employers) expect from your products and services

“I teach people how to pursue and promote their passions.”

“Changing the world through innovation.”

- Steve Jobs

Page 4: Developing POP (a Professional Online Presence) - Edmiston

Now that we understand the importance of Brand Promise …

Who Can Benefit From My Services?

How Can I Reach Them?

Page 5: Developing POP (a Professional Online Presence) - Edmiston

[Social media]communication channel for personal -and- professional purposes

[Social media]

communication channel for personal -and-professional purposes

Page 6: Developing POP (a Professional Online Presence) - Edmiston

Developing POP!Ten Step Process

Page 7: Developing POP (a Professional Online Presence) - Edmiston

7

1. Establish an Online Identity

Page 8: Developing POP (a Professional Online Presence) - Edmiston

2. Personalize URLs (and own what appears in the search results)

LinkedIn / www.linkedin.com/in/dawnedmistonTwitter / @dawnedmistonWebsite / www.dawnedmiston.com

Use tools like knowem.com

Page 9: Developing POP (a Professional Online Presence) - Edmiston
Page 10: Developing POP (a Professional Online Presence) - Edmiston

10

Develop Content

3. Develop Content

http://bit.ly/dawnedmiston

Page 11: Developing POP (a Professional Online Presence) - Edmiston

4. Promote Brand Name

5. Promote Content

Page 12: Developing POP (a Professional Online Presence) - Edmiston
Page 13: Developing POP (a Professional Online Presence) - Edmiston

6. Actively Network

Let’s Get LinkedIn (with 414 Million LinkedIn users)!

Page 14: Developing POP (a Professional Online Presence) - Edmiston
Page 15: Developing POP (a Professional Online Presence) - Edmiston
Page 16: Developing POP (a Professional Online Presence) - Edmiston

7. Monitor Your Brand

Page 17: Developing POP (a Professional Online Presence) - Edmiston

8. Measure Your …

Page 18: Developing POP (a Professional Online Presence) - Edmiston
Page 19: Developing POP (a Professional Online Presence) - Edmiston

19

9. Engage Your Audience

10. Manage Your Brand Presence

Building and sustaining POP will be one of your greatest personal investments!

Page 20: Developing POP (a Professional Online Presence) - Edmiston

Connect Info Email / [email protected] LinkedIn / www.linkedin.com/in/dawnedmiston Twitter / @dawnedmiston Website / www.dawnedmiston.com


Recommended