Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 13 times |
Download: | 0 times |
Possible
Reference Price
s
Fair Price - what they think is fair
Last Paid Price
Upper Bound Price – maximum amount they will spend
Lower Bound Price – amount below which product seems inferior
Competitor Price
Future Price
Usual Discounted Price
Created by Ronak Jain, NIT Surat, during an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com