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Developing Profitable APIs - Cian Weersinghe - EBay

Date post: 15-Jun-2015
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the eBay API the big daddy
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Page 1: Developing Profitable APIs - Cian Weersinghe - EBay

the eBay API

the big daddy

Page 2: Developing Profitable APIs - Cian Weersinghe - EBay

ten tips to successful API living

‘ooh they have an API’ – it’s just the start

Don’t end up having wasted your time knee deep in documentation with nothing to show for it

Page 3: Developing Profitable APIs - Cian Weersinghe - EBay

1. Get past the first hurdle

• Get through sign up • Track all your logins/tokens• Understand any constraints• Get basic do’s/don’t• Don’t get overwhelmed

Page 4: Developing Profitable APIs - Cian Weersinghe - EBay

2. Come up with an idea• What user pain-point are you

trying to solve?– Want a eBay search for just

shoes– I’d like to have eBay on my PSP

• What is the new opportunity your idea allows?– eBay is time-sensitive so get

contextual information to the bidder

– Surface misspelled listings which are less likely to be found

Page 5: Developing Profitable APIs - Cian Weersinghe - EBay

3. Decide what you want • Do you want content / functionality?– FindItems / GetReviewsAndGuides

• Do you want data / information?– GetPopularKWs, ResearchAPI– GetDeals, FindPopularItems

Page 6: Developing Profitable APIs - Cian Weersinghe - EBay

hallicrafters, yaesu, collins, drake, heathkit, ten-tec, elecraft, hammarlund, dentron, gonset, alinco, ameritron,

yagi, vibroplex…??

hallicrafters, yaesu, collins, drake, heathkit, ten-tec, elecraft, hammarlund, dentron, gonset, alinco, ameritron,

yagi, vibroplex…??

4. Use the data

• Makes me an expert– I have a hobbyist site and I want to

expand it– Ham radio seems like a good fit

(eBay category id 4670)

• One API call tells you what products ham radio hobbyists shop for

Page 7: Developing Profitable APIs - Cian Weersinghe - EBay

5. Understand inputs and outputs inside out

• Read up the documentation to make sure you know

• What to put it – what makes up the call• What you get out – what XML do you get?

Page 8: Developing Profitable APIs - Cian Weersinghe - EBay

6. Ask for help

• Use the forums and support areas• Reach out to account managers at eBay by

any means.• Don’t spend days in documentation

Page 9: Developing Profitable APIs - Cian Weersinghe - EBay

7. Focus on the integration

• Best integration are sometimes the simplest• Tight integration using your look and feel• Make the most of what we give you• Trade off effort versus reward constantly

Page 10: Developing Profitable APIs - Cian Weersinghe - EBay

8.Keep updated

• API schemas change – despite all hopes otherwise

• Keep looped in with the developer program for new releases and version control

• If something breaks – we’ve probably changed something

Page 11: Developing Profitable APIs - Cian Weersinghe - EBay

9.Don’t worry if you have no skills• Got an idea but no idea

what to do?• Hire someone – rentacoder,

your brother etc• Make sure they know what

you want and how to get it• Match the tool to level of

experience– Editor Kit RSS Shopping

API

Page 12: Developing Profitable APIs - Cian Weersinghe - EBay

10. Do something new

• “I’ve got this great idea – it’s a google maps and eBay mashup”

• Be first to market. • Exploit new developments with other APIs

and technology– eBay Translation– eBay Twitter alerts– eBay Depreciatr


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