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DEVELOPING YOUR BRAND COLLECTIVE FUTURES CULTIVATING CREATIVE COLLECTIVES Part 1. Using hexagonal tiles build a representation of what you believe to be the most important constituent parts of a strong brand and identify a collective or organisation that best exemplifies it. Note: this activity used a whiteboard with magnetic hexagonal tiles which could be written on, moved and manipulated to reflect the group discussion. Colour can also be used to differentiate key elements. Part 2. Using the ideas from part 1 reflect on the elements of your own brand highlighting: i) those that work ............................................................................. ............................................................................. ............................................................................. ii) what’s missing ............................................................................. ............................................................................. ............................................................................. iii) what assistance is needed ............................................................................. ............................................................................. ............................................................................. example
