1. 1. DEVELOPING YOUR PERSONAL & PROFESSIONAL DIGITAL IDENTITY @chris_trudell Chris Trudell; M.Ed New Student and Family Programs Robbie Fitzwater; B.S. Clemson Public Affairs, Marketing Services @robbiefitz
2. 2. OUTLINE Networks and Relationships Internet Identity Breakdown Knowing your digital self Developing your digital identity / The power Google Identity reflection online and offline / professional / private Networking Relationships (Internal & External) Examples of Internet identity & networks
3. 3. Q&A: YOUR INTERNET IDENTITY
4. 4. 4 RULES OF THE INTERNET Real space (environment) Real time Real people Reality
5. 5. What is a Network, and why is it important?
6. 6. Lascaux, France
7. 7. What Networks Look LikeThe Dunbar Number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. LinkedIn, 1,000+Us, about 150
8. 8. Mark Grandovetter Sociology Professor at Stanford. Wrote about th Strength of Weak Ties
9. 9. Power of Networks Your Reference Group Community World 100s 1,000s A lot!
10. 10. How do we take this blank canvas and make something of
11. 11. INTERNET IDENTITY BREAKDOWN Three major ways to look at Internet identity 1. Digital Identity: Data (text, pictures, video, etc) 2. Online Identity: Data & Behavior 3. Internet Identity: Data Behavior :: Identity
12. 12. DIGITAL IDENTITY The data that uniquely describes a person or a thing & contains information about the subject (text, links, photos, videos, content). A critical problem in cyberspace is knowing with whom one is interacting because were interacting with data Currently there are no ways to precisely determine the identity of a person in digital space (data can be manipulated) Even though there are attributes (data) associated to a persons digital identity, these attributes or even identities can be changed, masked or trashed & new ones created
13. 13. ONLINE IDENTITY User establishes in online communities & websites. Choice, decisions, reflection, & participation It can also be considered as an actively constructed presentation of oneself (behavior). Relationship to a certain social group(s) they are a part of online. Some can even be deceptive about their identity (but that still tells us something about a persons identity). The combination of data, behavior, association, & expression
14. 14. INTERNET IDENTITY Online identity personal self-concept as it relates to the Internet (cf. Identity (social science)) Internet = environment How we relate to the environment (physical, social, emotional) Digital identity a culmination of data that uniquely describes a person or a thing & contains information about the subjects relationships to other entities (Note: the interconnected reliance to above)
15. 15. KNOWING A DIGITAL SELF The digital environment is a real and influential space Critically influencing self-concepts | self- perception Critically influencing relationships | perceptions of Critically influencing ideas, values, & creation of new knowledge
16. 16. Step 1) Google Yourself
17. 17. DOUBLE-CLICK TO KNOW Know your DIGITAL IDENTITY Texts, links, hashtags, photos, videos, etc. Know your ONLINE IDENTITY Associations, communities, interactions, connections (likes, retweets, follows, etc.), etc. Should be able to define your digital and online self at all times
18. 18. A TRUE REFLECTION ? Does a digital & online identity accurately reflect who a person is ? Deleting / withholding content Balance between quantity and quality Balance = congruency
19. 19. Step 2) Determine your Digital Identity What are your personal strengths? What are your professional strengths?
20. 20. Step 2) Determine your Digital Identity Personal Strengths Professional Strengths Look for overlap | Look for congruency
21. 21. Step 2) Determine your Digital Identity Online & Offline Congruency Personal & Professional Congruency YOU
22. 22. FINDING YOUR SPACE
23. 23. PROFESSIONAL PRESENCE VS. SIMPLY PRESENT Professionalism & Internet Identity Subdivided profiles issue Adding students? Why not? Why we should Facebook, LinkedIn, Twitter, Instagram Google yourself frequently | memorize your network Aim for congruency in all platforms | environments
24. 24. STEP 3) REFLECT ON YOUR IDENTITY What do you want to be known for? How do you want to represent yourself? Do you want to be a generalist or a subject matter expert? Who do you aspire to be like and why? When asked what do you do, can you answer it concisely?
25. 25. PERFECT YOUR PROFESSIONAL MEDIA Starting with Create Your Profile: LinkedIn 1.Add a photo 2.Fill out Summary 3.Claim your custom URL 4.Experience (add Clemson University as employer), Education, 5.Organizations, honors, certifications, projects 6.Follow influencers you are interested in 7.Connect with others!!! 8.Engage with and share content in your news feed
26. 26. APPROACHING NETWORKING Internal External
27. 27. INTERNAL Connecting What do you do? Define what makes you unique (skills, passions, finding your ness) Define your digital identity (clean up, FB and Twitter, set up LN) Growing Telling your story (whats interesting to you, what are you doing, reading, etc..) Maintaining Keep learning, and growing (Read!!!) Share what gets you excited and why (This is your journey, take everyone else along with you.)
28. 28. EXTERNAL Connecting Common Ground (passion, school, work, etc) Do homework (know who your meeting) Growing Connect on LinkedIn Follow Up (thank them for a great conversation) Maintaining Share something that makes you think of the person (article, story, book) Introduce them to someone Celebrating others (Return on Relationships)
29. 29. 4 RULES OF THE INTERNET Real space (environment) Real time Real people Reality
30. 30. VISUALS & CONTEXT Seeing your Internet Identity Sharing personal examples LinkedIn, Twitter, Facebook, Etc. MentionMapp, SociLab MATRIX: 1 an environment or material in which something develops; a surrounding medium or structure
31. 31. DISCUSSION / QUESTIONS?