DevelopingLocaonenabled October2,2014+ EnterpriseApplicaons · 2014. 10. 28. · Title: Developing...

Developing Loca.on-‐enabled Enterprise Applica.ons On-‐premise, cloud, or mobile

Jayant Sharma, Liujian Qian Director Spa.al Product Development September 29, 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

September 28 – October 2, 2014 San Francisco


Safe Harbor Statement

The following is intended to outline our general product direc.on. It is intended for informa.on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func.onality, and should not be relied upon in making purchasing decisions. The development, release, and .ming of any features or func.onality described for Oracle’s products remains at the sole discre.on of Oracle.


Agenda

Spa.al plaTorm overview

Case studies

Discussion


Loca.on-‐Enabled Business Applica.ons

Geocoding Spatial searches

Routing Mapping


How Oracle Spa.al Enhances Enterprise Workflows

Technique

Use MapViewer, or 3rd party tools or delivery through web services

400 analysis func.ons, path analysis, vehicle rou.ng, image & 3D analysis

Includes integrated global address

geocoding algorithms

Points, lines, polygons, imagery, networks Data

Geocode

Analyze

Display Add Maps & Reports to your Applica.on

Find Proximity, Loca.on, Rou.ng

Convert addresses into coordinates

Manage commercial and customer geospa.al data


•  3rd Party Data Suppliers •  HERE (Nokia/NAVTEQ)

•  Tomtom (TeleAtlas)

•  Digital Globe •  Intermap, GfK, etc

•  Online map and data services •  HERE •  Bing •  OSM etc

•  Bundled sample map content • Admin boundaries (country, state), major ci.es, major roads

Data


Oracle Spatial and Graph

“Points” “Lines” “Polygons”

Rasters

Topologies

3D, point clouds (Lidar)

f1 f2 n1 n2

e1 e2 e3

e4

Network Graphs

Web Services (OGC)

RDF Seman.c Graphs

SPARQL End Point

Geocoding Rou.ng

Inferencing

Data: Managing spa.al content Bring locaAon analysis and secure storage to enterprise data



Data

Geocode

Analyze






•  Convert address to lat/long (points) •  Formaied & unformaied addresses

•  Parameters for fuzzy matching

•  Interna.onal address standardiza.on •  Record-‐level and batch processes •  Data provided by HERE, TomTom.

•  Parameters for fuzzy matching

Address String:

One Oracle Drive, Nashua NH, 03062

Geocode: Customer addresses



Data

Geocode

Analyze






Analyze: Spa.al query and processing •  Na.ve Geometry Data Types

•  Self Balancing R-‐tree Indexing

•  Full Query and Analysis Select, join, buffer, within distance, nearest neighbor, intersec.on, union, convex hull, centroid, ...

Element 0

Element 1 (Hole) P1

P2

P3

P4

P5

P6

P7 P

8 H2

H3

H4 H

1

ROADS

RNAME ID TYPE LANES GEOMETRY M40

M25

140

141

HWY

HWY

6

4

SELECT a.owner_name, a.acquisi.on_status FROM proper.es a, projects b WHERE sdo_within_distance (a.property_geom, b.project_geom, ‘distance = .1 unit = mile’) = ‘TRUE’ and b.project_id=189498;


Analyze: proximity search •  Find compe.tors loca.ons within 2 miles of the Northport

SELECT c.holding_company,c.location FROM competitor c, bank b WHERE b.site_id = 1604 AND SDO_WITHIN_DISTANCE( c.location, b.location, 'distance=2 unit=mile‘ ) = 'TRUE'


Analyze: Spa.al processing • What percentage of Yellowstone Na.onal Park is in which state

WITH p AS ( SELECT s.state,

sdo_geom.sdo_area (

sdo_geom.sdo_intersection (

s.geom, p.geom, 0.5),

0.5, 'unit=sq_km') area

FROM us_states s, us_parks p

WHERE SDO_ANYINTERACT (s.geom, p.geom) ='TRUE'

AND p.name = 'Yellowstone NP'

)

SELECT state, area,

RATIO_TO_REPORT(area) OVER () * 100 AS pct

FROM p

ORDER BY pct DESC;

STATE AREA PCT ---------- ---------- ----------

Wyoming 8100.7515 91.0636012

Montana 640.296007 7.19780878

Idaho 154.659879 1.73859



Data

Geocode

Analyze






Display: FMW MapViewer

•  Developers toolkit to create beau.ful, richly interac.ve web mapping applica.ons

•  Part of WebLogic, Applica.on Server

•  Visualize data from Oracle Spa.al and Graph or web services, and background maps from data providers or services

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 16

Oracle FMW MapViewer Data Mash-‐up

Oracle Database

WMS WFS

GeoRSS WMTS

OGR Adapters

PostGIS ESRI

Teradata Et al

Oracle HERE

TomTom Bing OSM Et al

hosted LBS

Mapping Engine


12c Update Performance, simplified applicaAon development

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confiden.al – Internal 18

Locator 12c: Drama.cally improved performance

AnyInteract, Inside: 20-‐30x

Distance: 40x

Proximity: 10x

Validate: 4x

Core spa.al func.ons and operators

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confiden.al – Internal 19

Spa.al & Graph op.on: “Turbo-‐charged” func.ons & operators

Join: 50-‐100x

Adjacency: 50x

Containment, overlap: 50x

Complex masks: 50x

Vector performance accelera.on


SDO_WITHIN_DISTANCE 12c For 544 super regional shopping centers, retrieve all businesses with a 10 mile radius

0 100 200 300 400 500 600 700 800 900

1,000

11g 12c 12c SVA

6x faster 2m 17s vs 14m 32s

SDO WITHIN DISTANCE

Source:


Point In Polygon 12c

0

50

100

150

200

250

300

11g Relate 12c SVA PiP 12c SVA PiP (8)

Elapsed Time (s)

SELECT lon, lat

FROM TABLE(mdsys.sdo_pointInPolygon(

CURSOR(select lon, lat from large),

(select geom from states where state_abrv='CA‘ ) , .05))

•  /*+ PARALLEL(#) */ –  Near linear performance boost

• sdo_pointInPolygon

Source:


Spa.al Joins

• SDO_JOIN – For bulk joins –  sdo_join('LARGE', 'GEOM', 'STATES', 'GEOM', 'mask=anyinteract'

• Works in 11g

• Faster in 12c 0

100

200

300

400

500

600

700

11g 12c 12c SVA

Elapsed Time (s)

Source:


Oracle MapViewer (Server)

• Map Cache Auto-‐Update – Periodically updates cached map .les when data in base .les are changed

• Map Tile Storage Op.ons – XYZ scheme

• OpenGIS Web Map Tile Service (WMTS) Support – Provides access to .le servers that support this standard

•  Local Tiles for Offline/Mobile Use – Extract .les from MapViewer or a 3rd party

23


Oracle Maps (HTML5-‐based API)

• User Defined Data Sources/API Flexibility – Can define a user-‐defined 3rd party map .le layer using a plugin interface – Support for geoJSON and JSONP – Support user-‐defined map projec.on func.ons

•  Improved User Interac.vity – Mobile and touch support

•  Na.ve support of mobile opera.ng systems – recent versions of iOS, Android, and Windows 8 touch screen

– Display a 3rd party info window – Mul.ple feature selec.on support

24


Map Builder

• Web version that is accessed using the MapViewer console

• Metadata valida.on tool

•  Enhanced previewing capability – Can preview mul.ple data layer types

•  Tile layer •  Base map •  Predefined themes •  JDBC themes

25


Map Template Builder

• Create and modify map templates – Build a ready-‐to-‐go set of self contained map layers than be consumed by HTML5 API with no coding

• Consist of pre-‐bundled, pre-‐defined and configured set of related data layers

26


Customer use cases SpaAal analyAcs in the cloud, tracking, locaAon services


Geofusion OnMaps


Geofusion OnMaps usage: demographic analysis example How many people live in this area?

How much money do they spend in each product category?

How much of the dayAme populaAon lives or works here?

How much money do they make?


Geofusion OnMaps: over 250 reference data sources


Geofusion OnMaps: Point of Sale analysis Geocode and classify PoS based on neighborhoods and evaluate pricing opAons

31


Geofusion OnMaps: Point of Sale analysis Classify PoS based on census tract data for income and populaAon

32


Geofusion OnMaps: Point of Sale analysis Classify PoS based on census tract data for income and populaAon

33


Geofusion OnMaps: Point of Sale analysis Classify by tracts’ median income level (Green: high, Orange: middle)

34


Geofusion OnMaps: Point of Sale analysis PoS classified by median income level of census tracts

35


Isochrones and Weighted (ProporAonal) Sum

•  NetworkAnalyst.withinReachingCostPolygon and NetworkAnalyst.withinCostPolygon for genera.ng the stores’ influence areas.

•  SDO_AREA, SDO_INSIDE, SDO_INTERSECTION, SDO_ANYINTERACT for calculaAng proporAons of each census tract.

Geofusion OnMaps: Spa.al usage example


3000+ users

800 layers/min Avg rendering .me per layer = 400ms

1500+layers


Neustar Analy.cs PlaTorm

•  Centralized secure repository •  ~2Tb and growing •  Extensive data assets (4 billion global phone numbers, 2.8 billion global IP addresses, 6.4 million global domain names and 13.1 million US business lis.ngs)

•  Rich geospa.al analy.cs capability •  Scalable and High Performance

•  Over 20 billion requests/day

Geospa.al analy.cs in the cloud


Neustar ElementOne Analy.cs

•  Oracle Spatial LRS –  Use combination of SDO_GEOM and

SDO_LRS methods to build comprehensive and highly detailed US road network

–  Nodes and links are divided into classifications of freeway, highway, major and local roads

–  Cost of linear distances between nodes •  Oracle Spatial NDM

–  Use SDO_NET.SPATIAL_PARTITION and SDO_NET.GENERATE_PARTITION_BLOBS for scalability and performance

–  Load On Demand Cache on Mid-Tier –  Flexibility to dynamically override link cost

Use of Oracle Spa.al LRS & Network Data Model



•  SDO_TIN for Heat Map •  SDO_UTIL and SDO_GEOM for various geography creation and manipulation •  SDO_BUFFER for polygon smoothing •  SDO_INTERSECTION, SDO_UNION, SDO_DIFFERENCE, POINT_AT_BEARING, POLYGONTOLINE, SDO_CONVEXHULL, & CONVERT_RADIAN for polygon creation and manipulation •  SDO_MBR, SDO_AREA & SDO_CENTROID for polygon utility functions •  SDO_CS for Google Projection •  SDO_VALIDATE, RECTIFY_GEOM, and SIMPLIFY for polygon cleansing

Use of Oracle Spa.al 11gR2 Features



•  Benefits of MapViewer 11g –  Tight integration with Oracle Spatial –  Cached tile maps for high performance,

scalability and portability –  Use of bind variables for scalability –  Highly flexible – full control over map detail

and labels •  Benefits of Geo-Raster Image

–  Display and query of highly detailed markets and trade areas

•  Scalable and High Performance –  Handle large datasets (ZIP4 points, large

customer and transaction level files) –  Partitioning and SDO_JOIN

Benefits of Oracle Spa.al 11gR2 Features


Loca.onBox: LBS


Loca.onBox Architecture

Vector and Raster Map Data POI, Traffic, Risk, Demographic Data User Data (Point, Line, Polygon) Metadata (Maps, Themes, Styles)

Oracle Database Server 11g R2 Enterprise Edition + Spatial and Graph

Oracle WebLogic Server Enterprise Edition + MapViewer + Routing Server

JavaScript API Web Services API Mobile SDK (iOS, Android)

Rou.ng Server

BI Integra.on Mobile

Applica.ons Loca.on Based Services

Spa.al Analy.cs Applica.ons

Enterprise Applica.on Integra.on Web Mapping

Applica.ons


•  Ekipmobil -‐ Tracking and Workforce Management

•  70.000+ Mobiles •  8.000 Companies •  10.000+ Users •  GSM Posi.oning •  10 million transac.ons / day

•  Nearest POI •  Traffic

•  Weather

•  Agriculture


Loca.onBox: Vehicle Tracking & Fleet Mgmt


Loca.onBox: Parcel Delivery Service Monitoring

•  900+ branches

•  12 million deliveries/day

•  Geocoding addresses

•  Edi.ng service areas

•  Monitoring vehicles •  Analyses and repor.ng by various service quality metrics


Loca.onBox: Spa.al transac.ons

Reverse Geocoding

Map Matching

x, y, z

POI

Regions

Points

Route viola.ons

Address: Country, Province, District, Neigboorhood, …

Road segment Speed limit viola.ons

Nearest POI Distance, heading

Region, territory, service area, …. Distance traveled in the region

Nearest company loca.on, checkins, checkouts, arrival no.fica.on

Routes

10+ billion rows / year Par..oned

30+ million messages / day ~2000 Tps


CSX Intelligent Rail Management

Objectives   Improve opera.ng efficiency   Replace legacy systems, consolidate spa.al data

Solution

  Oracle Database 11gR2 (EE)   Oracle Spa.al: Geocoder, NDM   FMW for web services

  Processes over 3 million train loca.on points per day   Op.mizes train rou.ng solu.ons via the load-‐on-‐demand NDM graph

  Provides dynamic segmenta.on of events on the rail network using LRS

Benefits

hip://download.oracle.com/otndocs/products/spa.al/pdf/oow2013/oow2013_CON8775_CustomerExperiencesSpa.alandGraph.pdf


•  Oracle Exadata Machine (Half Rack) •  Spa.al LRS for matching users to segments •  Par..oning, parallel pipelined func.ons

Garmin Connect Segments and leaderboards

Objectives • Match users’ fitness ac.vi.es to segments and rank the ac.vity

• Allow users to compete for fastest .me and rank the leaders.

Challenges

  Simplifies processing of more than 5 billion miles of user ac.vi.es in a 40TB database

  Process and match ac.vi.es to segments in seconds and match new segments to 5+ TB of ac.vity data in minutes

  Enables addi.onal analyses about the use of Garmin Fitness and Wellness products

Benefits

Solution

•  Ini.al load of 300+ million ac.vi.es and routes •  Matching user ac.vi.es to segments in seconds


• Consolidated data management for ALL geospa.al data types

•  Support mul.ple vendor tools/apps

• Deploy a single IT architecture suppor.ng geospa.al analysis and workflows

•  Leverage Oracle scalability, security, and reliability • Aligned with leading geospa.al standards

Summary


Resources: Oracle Technology Network

• www.oracle.com/technetwork/database/op.ons/spa.alandgraph

• www.oracle.com/technetwork/middleware/mapviewer

• blogs.oracle.com oraclespa.al oracle_maps_blog


More Resources


User Groups & Cer.fica.on •  Oracle SpaAal & Graph Special Interest Group: Connect and exchange knowledge with the user community

Join the SpaAal & Graph Meetup: Wed 10/1, 4:00-‐5:00pm OTN Lounge, Moscone South Lobby Mezzanine

Share experiences, ask your quesAons to SIG & Oracle SpaAal experts –  Join our groups: LinkedIn , Google+ , IOUG SIG – Visit OTN Spa.al – Community Search online for “Oracle SpaAal and Graph Community”

– Email [email protected]

•  Individual CerAficaAon, Partner SpecializaAon -  www.oracle.com/technetwork/database/op.ons/ spa.alandgraph/learnmore/spa.al-‐partners-‐423197.html

-  Talk to Oracle team this week at OPN Lounge or Oracle Spa.al & Graph demopod in Moscone South


Oracle BIWA Summit 2015 Now including Oracle SpaAal Summit •  BIWA SIG joins hands with Spa.al SIG and NoCOUG for the Oracle BIWA and Spa.al Summits

•  Jan. 27-‐29, Oracle HQ in Redwood Shores, CA •  Keynotes by Ken Inman, Neustar; Balaji Yelamanchili, Oracle

•  Educa.onal Sessions, Hands On Labs, Networking •  Abstract submissions sAll being accepted – submit soon!

•  www.biwasummit.org View preliminary agenda, submit session proposals


Date/Time Title LocaAon

Sunday, Sept 28

2:30 PM – 3:15 PM Data Visualiza.on for Oracle Business Intelligence 11g Moscone South -‐ 308

Monday, Sept 29

2:45 PM – 3:30 PM Developing Loca.on-‐Enabled Enterprise Applica.ons for Cloud, Mobile, or On-‐Premises

Moscone North -‐ 131

5:15 PM – 6:00 PM Coolest Graph Features in Oracle Database 12c Moscone North -‐ 131

2:45 PM – 3:45 PM Oracle BI Mobile App Designer: Crea.ng Purposeful Mobile Apps in Oracle BI Enterprise Edi.on [Hands On Lab]

Hotel Nikko -‐ Monterey

Tuesday, Sept 30

7:00 PM – 7:45 PM Meet the Oracle Spa.al and Graph Experts Moscone South -‐ 306

Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Sessions



Wednesday, Oct 1

12:45 PM – 1:30 PM PL/SQL: The Scrip.ng Language Liberator (with Steve Feuerstein) Moscone South -‐ 307

2:00 PM – 2:45 PM Big Data Spa.al Performance with Oracle Database 12c Moscone North -‐ 130

2:00 PM – 2:45 PM How Oracle Real-‐Time Decisions Meets the Challenges of the Italian Ministry of Labor

Moscone West -‐ 311

2:45 PM – 3:45 PM Oracle BI Mobile App Designer: Crea.ng Purposeful Mobile Apps in Oracle BI Enterprise Edi.on [Hands On Lab]

Hotel Nikko -‐ Monterey

Thursday, Oct 2

9:00 AM – 9:45 AM Managing Linear Assets with Oracle Enterprise Asset Management Wes.n Market Street -‐ City

12:00 PM – 12:45 PM Garmin Uses Oracle Exadata and Oracle Spa.al and Graph to Manage Five Billion Miles of Data

Moscone South -‐ 306

2:30 PM -‐ 3:15 PM Big, Fast Graph Analysis and Data Management for Hadoop Moscone North -‐ 131

Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Sessions



Monday -‐ Wednesday Oracle's Spa.al Technologies Moscone South Exhibi.on Hall -‐ Oracle Database DEMOgrounds (Le� – SLD-‐114)

Monday -‐ Wednesday Graph Databases Moscone South Exhibi.on Hall Oracle Database DEMOgrounds (Le� -‐ SLD-‐109)

Monday -‐ Wednesday Big Data for Remote Services Delivery Moscone South Exhibi.on Hall Big Data Showcase (Far right-‐back of exhibit hall -‐ SBD-‐014)

Monday -‐ Wednesday Oracle Business Intelligence Mobile and Mobile App Designer

Moscone South Exhibi.on Hall Oracle Database DEMOgrounds (Le� -‐ SLM-‐145)

Partners Date/Time Title LocaAon

Monday – Wednesday HERE, a Nokia Business Moscone South Exhibi.on Hall -‐ Booth #1737

Monday – Wednesday Esri Moscone South Exhibi.on Hall -‐ Booth #131

Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Demos


Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014


Wednesday, Oct 1

4:00 PM – 5:00 PM RDF Seman.c Graph User Meetup with Oracle Product Team OTN Lounge -‐ Moscone South Lobby Mezzanine

4:00 PM – 5:00 PM Oracle Spa.al and Graph Special Interest Group Meetup OTN Lounge -‐ Moscone South Lobby Mezzanine

Oracle PartnerNetwork Test Fest – Spa.al Cer.fica.on Exam Date/Time Title LocaAon

Monday -‐ Thursday OPN Test Fest – Free Onsite Spa.al Cer.fied Implementa.on Specialist exams at OOW. OPN membership required. Slots limited – register at hip://.nyurl.com/opntesTest

Wes.n St. Francis Hotel Oxford Room, 335 Powell Street

User Meetups



Monday, Sept 29

5:15 PM – 6:00 PM Coolest Graph Features in Oracle Database 12c Moscone North -‐ 131

Thursday, Sept 30

2:30 PM -‐ 3:15 PM Big, Fast Graph Analysis and Data Management for Hadoop Moscone North -‐ 131

RDF Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Sessions

Demos

Wednesday, Oct 1

4:00 PM – 5:00 PM RDF Seman.c Graph User Meetup with Oracle Product Team OTN Lounge -‐ Moscone South Lobby Mezzanine

User Meetups

Monday -‐ Wednesday Graph Databases Moscone South Exhibi.on Hall Oracle Database DEMOgrounds (Le� -‐ SLD-‐109)


Q & A •  SpaAal & Graph Sessions/AcAviAes List: www.Anyurl.com/spaAal2014

•  Talk to us at •  Oracle SpaAal & Graph SIG Meetup, today at 4-‐5pm, OTN Lounge (Moscone South Lobby Mezzanine)

•  SpaAal demo booth – in the Database DEMOgrounds – Moscone South Lep, pod SLD-‐114

More SpaEal & Graph at OOW…


Safe Harbor Statement

The preceding is intended to outline our general product direc.on. It is intended for informa.on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func.onality, and should not be relied upon in making purchasing decisions. The development, release, and .ming of any features or func.onality described for Oracle’s products remains at the sole discre.on of Oracle.

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DevelopingLocaonenabled October2,2014+ EnterpriseApplicaons · 2014. 10. 28. · Title: Developing...

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