DEVELOPMENT OF A KNOWLEDGE STORY CONSTRUCTION FRAMEWORK

Introduction• Storytelling is one of the ways in capturing and

transferring knowledge. • The problem is that it is rarely explored

academically and underrated in the real world.• Stories are a form of narrative (Gabriel,

2000;Sole, 2002) but not all narrative is good knowledge sharing stories (Sole, 2002;Ruggles, 2002).

• To address the issues  there is a need to establish a framework that guides organisations in producing a organisation story that is knowledge worthy.

Introduction•  The aim is to understand how a knowledge

story is constructed.• This paper presents the development of a

framework to construct knowledge story.• The purpose of this framework is to guide KM

personnel on the construction of knowledge stories. 

Knowledge storytelling application• TellStory (Santoro & Brezillon, 2005)

o Stories are construct in groups. o Story construction in two ways: (1)Informally

and comments (2) Context Framework (structure)

• StoryMapper (Costa et al, 2004)o Group storytelling o Using conceptual maps. (structure)o Template - a node in the map.

• The Well (Katzef & Ware, 2006)o Capture single stories o No control 

Knowledge story construction workshop• To understand how knowledge story is

constructed.• 16 participants divided into 5 groups of 2-4

people in 5 different sessions.• The interview sessions were video recorded and

transcribed• Data were qualitatively analyzed using NVivo.

Knowledge story construction framework

Identification of

purpose

Articulation of

knowledge source

Org. of concepts or phases

Knowledge story writing

Identification of

knowledge elements

Knowledge story editing

Human knowledge source Knowledge wrapper

Story editor

Story constructor

Organized list of

phases or concepts

Draft of the story

Draft of the

knowledge story

Knowledge story construction framework - roleRole DescriptionKnowledge source

Human, Document/Artefacts

Story constructor A person who writes the story. Knowledge wrapper

A person who ensures that knowledge elements exists in the story. This person also match the purpose of the story with the content. This person does not have to be an expert.

Editor A person who edits the story.

Knowledge story construction framework - stagesStage RoleIdentification of Purpose• Purpose of the story

Story constructor, human knowledge source

Articulate knowledge source•Episodic knowledge•Non-episodic

Story constructor, human knowledge source

Organization of ideas or concepts•Flow of events•Structure•Components

Story constructor, human knowledge source

Story writingWriting eventsMatching events to ides/concepts/phases

Story constructor

Identification of knowledge•Ensure knowledge is embedded•Match knowledge with purpose

Story constructor, knowledge wrapper

Editing Story constructor, Editor

Conclusion The framework was developed using

qualitative techniques to guide the construction of a knowledge story.

Knowledge stories are build in phases within a collective effort.

The framework could be in an integral part in the development of a KM storytelling application.