Social Media Penetration In Australia

How This Exponential Growth? Social and Mobile Media Computation

Market Records What Social Media Say? Social Media Share In App Development

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Content At A Glance

INTERNET

81%

penetration

18,300,000

SOCIAL

65%

penetration

14,700,000

AustraliaAverage usage 18.8

Hours

WA 10% of Internet

Population Average usage 19.7

Hours

NT 4% of Internet Population

Average usage 18.6 Hours

SA 7% of Internet Population

Average usage 19.9 Hours

QLD 20% of Internet

Population Average usage 19.7 Hours

NSW 32% of Internet

Population Average usage 18.1

Hours

VIC 25% of Internet

Population Average usage 18.0

Hours

How Did That Happen ?

Basic Human Behaviour Drove Social Media Success

1Reason

Social Media are Social… Connecting The Social World

2Reason

Mobile phone penetration drove Social Media success And vice versa. Now,

you’re always connected.

3Reason

Obvious because Social & MobileMedia brought computing finallyto a personal level.

So it’s time to make marketingpersonal again.

Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013.

Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone.

Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.

Close to half of online Australians now access the internet while commuting or travelling.

Australian newspapers record 3.5% overall circulation decline (2012)

Financial Review

The Australian

Herald Sun

Courier Mail

Daily Telegraph

The Age

down 5.9%

down 0.5%

down 2.1%

down 1.4%

down 3.8%

down 4.5%

it’s not just print…

2007 marked a change in Australians TV

consumption…

2007 marked a change in Australians TV

consumption…

While use of the internet continued to grow this year, for the first time ever this was not

accompanied by an increase for TV consumption…

… a possible early warning sign that we are approaching the

feared media saturation point

What Social Media Say ?

Facebook Features…•  Images•  Tagging

•  Hashtags•  Trending topics

•  People Talking About This•  Edgerank- the Facebook Algorithm

•  Private Messaging (Person to person, person to brand)

Facebook…• Is the largest and most frequented social media network in Australia

• Is free, if you do it right

• Is about creating a conversation and is a two way communication

•  18-24 year olds spend more time on Facebook than they do watching

television

• The average Australian Facebook user spends 7 hours per week on

the site

• Has a newsfeed controlled by an algorithm

Instagram…•  Bought by Facebook in 2012 for 1 billion dollars

•  Photo sharing platform•  Public or private settings

•  Great for competitions•  Super Viral

•  Mobile posting only•  Photo and video capability

Social Media Share in App Development

Wake-up. Times have changed drastically

One2Few One2One Many2ManyOne2Many

TV/radio/print Direct Marketing CRM Social Media

Mobile Pundits is a Mobile App Development and Service providing company that delivers uniquely customized full-cycle brand development solutions for product and business active in the mobile arena in Australia, UK, USA, India and Ireland. Mobile Pundits Marketing and Consulting department created a first-of-its-kind services to provide strategic, customized mobile and web-based app marketing plans designed specifically for mobile and web-based app developers. We utilize iPhone, Android, iPad, Windows, Blackberry and Mac app promotion tactics that work!

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