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James Bennett Head of Rights and Licensing Meghan Mazella Product Manager Developments in CLA Licensing and Technology 6 July 2016
James Bennett
Head of Rights and Licensing
Meghan Mazella
Product Manager
Developments in CLA Licensing
and Technology
6 July 2016
CLA
Facts and Figures
• 3600 publishers
• 90,000 authors
• 36 bilateral agreements
• 7 million titles (that we know about) plus millions more under bilaterals
• 6,500 business and public sector organisations
• More than 160 UK universities licensed, copying over 200,000 extracts
per year
• 40,000 schools – via Department of Education
• 1.7m NHS staff – via Department of Health
• 500,000 press and web cuttings licensed annually
Licence Evolution
Maintaining value and relevance of portfolio
• Working with CCC to promote a jointly branded licence for UK-HQ
multinationals under an enhanced bilateral agreement
• Aligning rights in CLA licences to improve terms for:
o Storage
o External supply
• International Media Monitoring Licence for overseas press cuttings
• Media Consultancy Licence for PR firms delivering leads for new licence
sales
• Collaboration permissions for NHS England long term agreement
• Higher Education Licence 2016-19 negotiation
CLA Higher Education Licence
Overview
• Annual collective licence for copying of books, magazine and journals
• Copies may be made by staff and students
• Digitisation of extracts must be centralised and reported
• Permits making available of digitised coursepacks on VLE
• One chapter or article at a time
• Data collection to inform revenue allocation to each title
• All HEIs licensed – centrally negotiated with UUK/Guild HE
• Negotiations concluded this spring with new agreement for 2016-19 licence
• Extent limit increased to one chapter/article or 10% (up from 5%),
whichever is the greater
• Many chapters are already 10% so overall any additional copying will
generally be limited to non-consecutive pages
• Fee per Full Time Equivalent Student increased to £7.37 (was £7.22)
Other changes:
• Retention of copies for duration of degree programme
• Retention of Excluded Works to the end of the Academic Year
CLA Higher Education Licence
New Licence Terms from 1 August 2016
Beyond the Blanket Licence
CONTENT SOLUTIONS
• Licence Plus
• EHESS
• DRM-free document supply
PERMISSIONS SOLUTIONS
• Second Extract Permissions Service Update
WORKFLOW SOLUTIONS
• Digital Content Store
• Partnership with the British Library
• An enhanced CLA licence that includes prepaid document supply articles
alongside blanket CLA licence permissions
• Bespoke agreements by sector
• All content delivered DRM-free
• Single CLA invoice
• Data supplied to CLA for royalties distribution
Content Solutions: Licence Plus
Bundled Document Supply
• NHS England – year 2 of 3-year deal
• NHS Scotland – single-year deal with top-up
• Trial for two corporate customers
After first year of NHS England agreement:
• Increase of approx 3,500 CFP articles supplied
• Less copies supplied under exceptions
• Operational efficiencies due to cutting back on data collection
• Constructive relationship for future product development
Licence Plus
Current Customers
• British Library’s Higher Education Scanning Service (HESS) was licensed by
CLA for many years
• Outsourced digitisation and copyright-fee-paid content (mainly books)
• DRM-free on request, standard quality
• 70 UK universities used service under a direct agreement with BL
Issues:
• Confusion over DRM
• Concerns with quality of scanned content
• Digitised content had to be deleted by BL
Content Solutions: EHESS
Enhanced Higher Education Supply Service
• EHESS is an arrangement with British Library to deliver a better service
to UK HEIs
• HEIs now sign up direct with CLA
• Service began 1 August 2015
• Pay CLA monthly or in advance (for reduced service charge)
• HEIs can access CLA portal to check account status
• DRM-free as standard
• OCR as standard
• 48-hour turnaround
• High quality scans with no increase in price from HESS service
• BL will supply digital copies to CLA for future use
EHESS
Enhanced Higher Education Supply Service
• Since launch EHESS has supplied more than 5000 scanned chapters
and articles to over 100 HEIs
• CLA has received very positive feedback and works closely with BL to
iron out issues where they occur eg file sizes
• British Library has seen 81% increase in volume of outsourced scanning
• CLA retains a small margin to offset costs
• CLA and BL now trialing file compression software to reduce large file
sizes due to high quality scanning = better student experience
EHESS
Enhanced Higher Education Supply Service
EHESS Usage
0
20
40
60
80
100
120
0
1000
2000
3000
4000
5000
6000
November15
December15
January 16 February 16 March 16 April 16 May 16 June 16
Nu
mb
er
of
HE
Is
Nu
mb
er
of
Ch
ap
ters
/Art
icle
s
Number ofchapters/articlesoutsourced for scanning(cumulative)
Number of CFPchapters/articlesdelivered (cumulative)
Number of HEIs signedup
• Optional service for UK HE customers launched in August 2015
• Top-up transactional permissions service for clearance of second
extract from a published work where the first has been copied under
the CLA licence
• Offered through CLA Check Permissions
• 80% of publishers by value signed up
• Publisher-set pricing per page per student, in line with direct/CCC rates
• CLA levies a £4 admin charge
• 300+ transactions so far
• Will permit an additional 10% or one chapter/article under the new
licence extent limits from 1 August 2016
Permissions Solutions
Second Extract Permissions Service
• Good feedback on interface, easy to use
• User guidelines have evolved to accommodate queries eg non-consecutive
pages
• Challenge on pricing – some HEIs have never budgeted for transactional
permissions, others may have negotiated better pricing direct from some
publishers in past
• CLA and PLS exploring means to increase volume usage
Second Extract Permissions
Customer Feedback
HE Licence Revenue
State
Independent
HE Market Overview
• 156 State
• 201 Independent
97%
3%
• Census Reporting since 2006
• all HEIs report digital copies to CLA each year
• Over 200,000 digital copies reported each year
HE Digital Data Collection
Pain Points!
Annual
Rechecking
“weeding”
Annual
Reporting
• Developed over a year in collaboration with HE community
• Working with 5 HEI development partners
• University of Manchester
• University of Sheffield
• University of Nottingham
• Middlesex University
• LSE
• Intense programme of stakeholder management to consult wider HE
community
• Monthly webinars
• Account management visits
Digital Content Store
DCS Sandbox
TriallingDCS
Other
DCS Adoption
DCS Live
Signed up
Other62%
scans
5 HEI Development Partners
79 HEIs on Sandbox
44 HEIs signed up
52%
scans
48%
scans
38%
scans
What’s Next?
LICENCE EVOLUTION
• Standardising and simplifying our licences
• Enhancing business licences with new permissions
• ECL and the opportunities it holds
CONTENT SOLUTIONS
• Expanding relationship with British Library
• Working with other content partners
WORKFLOW SOLUTIONS
• Evolution of existing products
• New partnerships with technology and content
providers in the UK and globally
