+ All Categories
Home > Documents > Devin Daly | SwipeToSpin | CEO | [email protected] Would You Let Half of Your Walk-in Traffic...

Devin Daly | SwipeToSpin | CEO | [email protected] Would You Let Half of Your Walk-in Traffic...

Date post: 14-Dec-2015
Category:
Upload: michael-rawlinson
View: 228 times
Download: 0 times
Share this document with a friend
Popular Tags:
15
Devin Daly | SwipeToSpin | CEO | [email protected] Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly
Transcript
Page 1: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Devin Daly | SwipeToSpin | CEO | [email protected]

Would You Let Half of Your Walk-in Traffic Leave Without Being

Engaged?Devin Daly

Page 2: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Devin Daly | SwipeToSpin | CEO | [email protected]

Devin Daly, CEO of SwipeToSpin

Page 3: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

1. Define your sales funnel and understand the conversion rates at each stage

2. Don’t push the accelerator until the time is right

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 4: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Devin Daly | SwipeToSpin | CEO | [email protected]

VDP Pages - 2%

BDC Department – 25%

Salespeople – 50%

Closes

Page 5: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Facts:•Unique Visitors?

Average = 7,000

•Internet Lead Submissions?

Average = 200

•Internet Sales?

Average = 70

•Bounce Rate?

Average = 60%

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 6: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Fix the Engine Before Pouring More Gas into

the Funnel!

•How would you react if a visitor entered your store, didn’t

get engaged, then left?

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 7: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

That’s what is happening every time:

•Someone bounces without submitting a lead

•Someone leaves immediately without being engaged

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 8: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

There is a major misalignment between the

‘smart’ and ‘easy’ way to close more sales.

•High SEM and advertising spend

•Time spent maintaining accurate online inventory

•These represent a significant investment made by everydealership

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 9: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Demonstration

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 10: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

How do I fix my broken sales funnel?

•You have so much leverage at the top of this funnel that if

you can improve conversion rates ever so slightly, it will

have an enormous impact on your bottom line.

•Increase time spent on VDP

•Decrease bounce rate

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 11: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Grab Visitors’ Attention!

•Create engaging content!

•Bring important vehicle details above the fold.

•Use analytics to create custom experiences.

•Maintain a recognizable appearance across platforms.

•Use 360 WalkArounds

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 12: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

USE 360 WalkArounds

170% lift in time on VDP

25% lift in conversion rates

Demonstration

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 13: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

1. Get details above the fold2. Click = higher engagement

3. Increase margins by promoting the value of your features. 4. Track which features matter!

AUTOMATICALLY TAG FEATURES

Page 14: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Demonstration

Devin Daly | SwipeToSpin | CEO | [email protected]

Page 15: Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

Contact Info

Full Name:

Company:

Job Title :

Email:

Devin Daly

SwipeToSpin

CEO

[email protected]

Share an important takeaway you received from this sessionusing hashtag #DD17 for a chance to win an iPad.


Recommended