@markorgan

Founder/CEO, Influitive @markorgan, @influitive

Devotion Hacking

Mark Organ

@markorgan

@markorgan

It’s not all good in Marketerville

Marshall McLuhan

Today, the messenger isthe message

@markorgan

Advocates impact each stage of the customer lifecycle

7

References SocialPromotion

Community

Greater REACH

Accelerate REVENUE

Retain and GROW

Referrals Media/Analyst Interviews

Reviews

CaseStudies

ContentCreation & Distribution

Product/NPS

Surveys

UserGroups

CustomerAdvisoryBoards

SocialPromotion

References

Community

@markorgan

Motivating Advocates

MACRO Factors micro factors

@markorgan

Advocate Motivation Model

Exclusive Tribe

Social Capital Meaningful Impact

10

Exclusive Tribe

11

13

Meaningful Impact

14

Social Capital

15

16

White Hat Growth Hacking

@markorgan

Game mechanics fuel advocacy

@markorgan

A/B Testing with Advocates

2%

14%

Black Hat Growth

Hacking

Use advocates to discover underleveraged channels

“What or who is newly influential for you over the past 6 months?”

@markorgan 24

19 Positive Product Reviews

Devotion Hacking: Putting it all together

Experimentation Iteration

New Channels

Advocate Motivation Model

Exclusive Tribe

Social Capital Meaningful Impact

Make advocates your messengers

@markorgan

Thank You!