Date post: | 22-Feb-2017 |
Category: |
Marketing |
Upload: | brittany-jacobs |
View: | 178 times |
Download: | 0 times |
BY: BRITTANY JACOBS
TARGET AUDIENCE: MILLENNIALS
BIG IDEA: CREATE AWARENESS
BIG IDEA: DESIGN CONTESTo Two Months
oVoting: Twitter/ Facebook Polls and “To Dew List”
o Top Four
o Feature on Pitch Black bottle
MOBILE: MTN DEW
PRIZES
oCashoMountain DewoTaco BelloSpeedway
INBOUND MARKETING
METRICS
BUDGET
750000500000
112000
1550000
8000000
Snapchat
Hulu and Pre- Rolled Adver-tisments
Advertisement during Prime Time
30 second advertisement during men’s final four tournament games
Production Cost
BENEFITS
o Increase SubscribersoDecrease Bounce ratesoConversions o Increase attendance