Date post: | 02-Jul-2015 |
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Building Your Activist Base
Paid for by Democracy for America, www.democracyforamerica.com, and not
authorized by any candidate or candidate’s committee.
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People Powered Campaigns
Volunteers give a campaign life
Campaigns activate people who can help build the progressive movement
Think about the first campaign you ever volunteered on.
What’s Your Motivation?
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Why do people volunteer?
Personal connection (R)
Inspiring candidate (Id)
Inspiring opponent (Av)
Particular issue or interest (Ax)
Sound familiar?
What’s Your Motivation?
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Another way to think about it:
• Community
• Opportunity
• Policy
• Social
Which are you?
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Where to look?
Super Dem Activists - Early touch to the D “base”- Party org’s: county, local Dem club
- Vol. requirement for voting privileges?
Allied groups and organizations- Labor unions- Campus groups- Issue groups (LGBT, Immigration, Environmental, etc.)
- Where in your community?
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What kind of people?
People with a vested interest:- Relatives- Donors
People who are:- Busy- Already volunteer elsewhere
- (food banks, local clubs, scouts)- Social/have good social networks
“give a busy person a task…”
Tactics: How to ask
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More personal = more effective & more time consuming
- Face to face, over the phone
Less personal = less effective & less time consuming
- Email, social media, flyering
Target super-volunteers early
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The 5 C’s of an Ask
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The 5 C’s of an Ask
1. ConnectMake a connection to the person
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The 5 C’s of an Ask
2. ContextExplain how this activity will help us win
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The 5 C’s of an Ask
3. Commit Make a solid “ask” to get a firm yes
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The 5 C’s of an Ask
4. CatapultThrow the volunteer into their commitment
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The 5 C’s of an Ask
5. ConfirmReminder calls to everyone the day before
Say Thank You
…and never stop