Date post: | 25-Jan-2015 |
Category: |
Business |
Upload: | ruth-burr-reedy |
View: | 2,037 times |
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04/10/20231
Metrics to Show Your CEORuth Burr
Senior SEO
Moz.com
@ruthburr
2
This is Not What We’re Doing.
@ruthburr
3
So Why Are We Doing it Here?
@ruthburr
4
Google + Brands = BFF
@ruthburr
5
Google Users + Brands = BFF
@ruthburr
6
So Let’s Build a Brand!
…or start a band.@ruthburr
7
Sessions, Not Searches
$@ruthburr
8
Campaigns, Not Channels
@ruthburr
9 @ruthburr
10
OK But How Did It Go?
@ruthburr
11
Google Analytics Assisted Conversions
@ruthburr
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To Infinity, and Beyond Conversions
@ruthburr
13
Speak Your CEO’s Language
Starring CEO Dog
@ruthburr
14
“I Built a PR9 Link”
@ruthburr
15
“I Got a Mention in the Media that Drove Traffic and Sales”
@ruthburr
16
“I Grew Our Twitter Followers by 15%”
@ruthburr
17
“We’ve Increased Reach and Engagement by 20%”
@ruthburr
18
“Our Competitors Have More Linking C-Blocks Than We Do”
@ruthburr
19
“Our Competitor’s Brand Gets Mentioned Way More Often Than Ours Does”
@ruthburr
20
“Maybe It Was All Branded Search?”
@ruthburr
21
SO?
@ruthburr
22
Thanks Everybody!