Date post: | 07-Jul-2018 |
Category: |
Documents |
Upload: | ala-baster |
View: | 214 times |
Download: | 0 times |
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 1/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*!"# %&'()*+ ,-. /01 234
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 2/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
>$0$' %I $/' 3@ !"#$%&'(
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 3/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
>$0$' %I $/' 3@ !"#$%&'(
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 4/60
>$0$' %I $/' 3@ !"#$%&'(
67JK .+L'1 B,%*%&+, M"$4%%F I%( 3@ !"#$%&'(#
!%(' 3@ !"#$%&'(# N05' O%$ P','+5'1 Q'*'R$ %I P',%5'(C
G0+4A+*1#
5 .+*+&"& S02' 9*,('0#'# TJU #$0$'#V
5 D%A'( W*'&?4%C&'*$
5 D%A'( @0# E(+,'#
5 ."$'1 9*X0<%*
6'7(8*9 :/0;(/<*=8'#+ !/07/(> ?@AB
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 5/60
>$0$' %I $/' 3@ !"#$%&'(
67JK .+L'1 B,%*%&+, M"$4%%F I%( 3@ !"#$%&'(#
!%(' 3@ !"#$%&'(# N05' O%$ P','+5'1 Q'*'R$ %I P',%5'(C
G0+4A+*1#
5 .+*+&"& S02' 9*,('0#'# TJU #$0$'#V
5 D%A'( W*'&?4%C&'*$
5 D%A'( @0# E(+,'#
5 ."$'1 9*X0<%*
N'01A+*1#
• 9*X0<%* M"$?0,'# G%$04 S02'#
• O% !%#$ %I D+5+*2 ;1Y"#$&'*$
• D%A D0=%( Z%(,' E0(<,+?0<%*
• N'04$/,0(' : P'*$ 9*X0<%*
• M5'( K7[ %I ;&'(+,0*# 3% O%$
N05' >05+*2# >0I'$C O'$ %I \J]777
6'7(8*9 :/0;(/<*=8'#+ !/07/(> ?@AB
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 6/60
7
^7
J77
J^7
677
6^7
7_7
7_6
7_U
7_K
7_`
J_7
J_6
S02'#
!E9
>$0$' %I $/' 3@ !"#$%&'(
a7^ a7K a7b a7` a7c aJ7 aJJ aJ6 aJd aJU eJ^
@('0$
P','##+%*
S02'# ;(' O%$ H''?+*2 W? S+$/ 9*X0<%*
d .%*$/ [ !/0*2' G%$04 !%&?'*#0<%* 5#_ !%*#"&'( E(+,' 9*1'L
6'7(8*9 C=6= :7(*/7 'D E/F'( 6</GHG8H /01 I*1*(/J K*H*(L* ,8'0'#"8 M/</9 NO ?@AP
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 7/60
>$0$' %I $/' 3@ !"#$%&'(
)`_c[
)U_6[)6_7[
7_J[
d_6[ 6_K[
D%A'#$
Rf/
>',%*1
Rf/
G/+(1
Rf/
Z%"($/
Rf/
N+2/'#$
Rf/
G%? ^[
\J6H \dJH \^6H \`UH \J`^H \d66H
3%440( @'*'(04a# !%(' >/%??'(# .%#$ O'20<5'4C 9&?0,$'1
!%(' !"#$%&'(#
G(01')3%A*
!"#$%&'(#
.'0* 9*,%&' !/0*2' =C 9*,%&' g"+*<4'T677` h 67JUV
6'7(8*9 C6 2*0H7H :7(*/7+ :7(*/7 'D E/F'( 6</GHG8H Q ,R)*01"<7(* 6&/(*9 N7"0GJ* 'D S08'#* :*D'(* %/R*H K*)'(<H+ ?@@TU V ?@AOW U3*/0 S08'#*H X1Y7H<*1 D'( ?@AO Z
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 8/60
>$0$' %I $/' 3@ !"#$%&'(
)J7[
7[
J7[
67[
d7[
U7[
i\J^H \J^H )
\6UH
\6^H )
\dUH
\d^H )
\UcH
\^7H )
\bUH
\b^H )
\ccH
\J77H )
\J6UH
\J6^H )
\JUcH
\J^7H )
\JccH
\677H )
\6UcH
\6^7H )
\UccH
\^77Hj
KJ[ %I 3@ !"#$%&'(#
U^[ %I W> N%"#'/%41#
G(01')3%A*
!"#$%&'(#
O'20<5' 9*,%&' @(%A$/ E(%Y',$'1 $% !%*<*"' $% 6767
E(%Y',$'1 .'0* 9*,%&' !/0*2'T67J^ 5#_ 6767V
6'7(8*9 ["*JH*0 2J/("</H+ .') I/8<H M*#'\(/)&"8 %(*01+ /H 'D M*8*#F*( ?@AP
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 9/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
>$0$' %I $/' 3@ !"#$%&'(
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 10/60
Q(0*1+*2 :.0(F'<*2
P'04 B#$0$' :!%*#$(",<%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
>$%('M?'(0<%*#
.'(,/0*1+#+*2: E(+,+*2
>'2&'*$0<%* @"+1'# 3',+#+%*# ;,(%## ;44 !"#$%&'()Z0,+*2 3'?0($&'*$#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 11/60
67J65
6J[ %I >/%??'(#
5
Ud[ %I >04'#5
6 QZZ#
5 NN 9*,%&'k \d^H
5 BL$('&'4C !0#/)>$(0??'1
5 P'4+'# W?%* @%5'(*&'*$;##+#$0*,'
5 >F'A# M41'(
5
>/%?# 3@ $% >$('$,/ Q"12'$#
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
M"( Q'#$ Z(+'*1# Z%('5'(k !%(' !"#$%&'(#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 12/60
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
M"( QZZ#k !%(' !"#$%&'(#
3@ +# @(%A+*2 A+$/ %"( .%#$ E(%1",<5' !"#$%&'(#
67JK5
dU[ %I >/%??'(#
5
KK[ %I >04'#5
d QZZ#
5 NN 9*,%&'k \U7H
5 D+5+*2 E0C,/',F $% E0C,/',F
5 P'4+'# W?%* @%5'(*&'*$;##+#$0*,'
5 O'A .+44'**+04] ;I(+,0*)
;&'(+,0* >'2&'*$
67J65
6J[ %I >/%??'(#
5
Ud[ %I >04'#5
6 QZZ#
5 NN 9*,%&'k \d^H
5 BL$('&'4C !0#/)>$(0??'1
5 P'4+'# W?%* @%5'(*&'*$;##+#$0*,'
5 >F'A# M41'(
5
>/%?# 3@ $% >$('$,/ Q"12'$
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 13/60
M"( Z(+'*1#k !%(' !"#$%&'(#
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
67J6
5 dJ[ %I >/%??'(#
5
db[ %I >04'#
5
NN 9*,%&'k \U^H
5
804"' >''F'(#
5
N+2/4C E(+,' >'*#+<5'
5 G('0#"(' N"*<*2 : D%A'#$E(+,' 3(%5' 3@ G(+?#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 14/60
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
67JK
5 6b[ %I >/%??'(#
5
6b[ %I >04'#
5
NN 9*,%&'k \^bH
5
G(01')1%A* >'2&'*$#
5
O'A .04' >'2&'*$
5 G/(+f+*'## h O%$ O','##+$C hE(+&0(+4C 3(+5+*2 G(+?# $% 3@
67J6
5 dJ[ %I >/%??'(#
5
db[ %I >04'#
5
NN 9*,%&'k \U^H
5
804"' >''F'(#
5
N+2/4C E(+,' >'*#+<5'
5 G('0#"(' N"*<*2 : D%A'#$E(+,' 3(%5' 3@ G(+?#
3@ +# P'$0+*+*2 G(01')3%A* >'2&'*$#
M"( Z(+'*1#k !%(' !"#$%&'(#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 15/60
dJ[
`[^6[ %I
>/%??'(#
6J[
dJ[KJ[ %I>/%??'(#
dU[
6b[
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
67J6 67JK
3@ N0# @(%A* E(%1",<5' >/%??'( >'2&'*$#
QZZ#
Z(+'*1#
;,l"0+*$0*,'#
>$(0*2'(#
E'(,'*$ %I >/%??'(# =C >'2&'*$
UJ[
b[
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 16/60
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
H'C Z+*1+*2#
5 9&?(%5+*2 !%(' >/%??'( E(%1",<5+$C
5
;m(0,<*2 O'A] H'C >'2&'*$#k Q QZZ#k n%"*2'(] .+44'**+04
Q Z(+'*1#k M41'( .04' !"#$%&'(
5 P'$0+*+*2 N+2/'( 9*,%&' Z(+'*1# :
;,l"0+*$0*,'# >'2&'*$#
O'A !"#$%&'( >'2&'*$# W*4%,F !0$'2%(C .0*02'&'*$ M??%($"*+<'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 17/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
>$0$' %I $/' 3@ !"#$%&'(
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 18/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
`_6[c_6[
`_7[ b_b[
U_b[
d_d[6_`[ 6_`[
67J6 67Jd 67JU 67J^
O'$ >04'# @(%A$/ >0&')>$%(' >04'# @(%A$/
67J6 h 67J^ 3@ O'$ >04'# !;@Pk `_d[
!%*#+#$'*$ O'$ >04'# 0*1 >0&')>$%(' >04'# @(%A$/
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 19/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*#"&0=4'# O'$ >04'# @(%A$/ O%*)!%*#"&0=4'# O'$ >04'# @(%A$/
c_d[
JJ_J[
`_`[ b_c[
67J6 67Jd 67JU 67J^
^_J[U_7[
^_b[b_7[
67J6 67Jd 67JU 67J^
Q040*,'1 @(%A$/ ;,(%## !%*#"&0=4'# : O%*)!%*#"&0=4'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 20/60
Z%%1 :E'(+#/0=4'#
67[
!0*1C :
>*0,F# Jc[
N'04$/ :Q'0"$C Jd[
E'$ ^[
G%=0,,% d[
>'0#%*04Jd[
;??0('4 K[N%&' K[
O%*) !%*#"&0=4'#k6^[ >04'#
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*#"&0=4'#kb^[ >04'#
E0?'( : !4'0*+*2
J^[
Zn67J^ >04'# =C !0$'2%(C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 21/60
\6JK
\667
\66d
\66K
67J6 67Jd 67JU 67J^
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
>$(%*2 : @(%A+*2 >04'# ?'( >l"0(' Z%%$
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 22/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
3(+5+*2 !%*#+#$'*$ .0(F'$ >/0(' @(%A$/
6_c[
d_J[d_6[
67J6 67Jd 67JU 67J^
jb[
jd[
jK[d_U[
N+2/4C !%*#"&0=4'# .0(F'$ >/0(' E'(I%(&0*,'
6'7(8*9 ["*JH*0 K36].46 M/</ /01 A@A@1/</ P? ^**;H *01*1 M*8*#F*( ?B+ ?@APW *R8J71*H 2X _ [- #/(;*<H
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 23/60
J • >?0,' E(%1",<5+$C;*04C#+#
• P'5+'A %I BL+#<*2 EM@#
: N'0$ .0?#
^ • P'5+'A ;f'( c7 30C#
• ;##'## ;##%($&'*$
E'(I%(&0*,'• !%"(#' !%((',$
+I O''1'1
6•
!"#$%&'( >'2&'*$0<%*
• >HW D'5'4 ;##'##&'*$
•
Z+*0*,+04 .+L @%04#• E(+,+*2
d• >HW D'5'4 ;##%($&'*$3'5'4%?&'*$
• E(%I%(&0 E(%R$0=+4+$C
• EM@ 3+#?40C P'5+'A
• BL',"$' 9*)>$%('U
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
3%440( @'*'(04a# !0$'2%(C .0*02'&'*$ E(%,'##
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 24/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
J 6
!0?$"(' >/0(' A+$/
BL+#<*2 !"#$%&'(#
d
M?<&+o' Z%(&0$# $%
W*4%,F P'04 B#$0$'M??%($"*+<'#
U
B*/0*,' .0(2+*
@(%A$/M??%($"*+<'#
67JK !"#$%&'()!'*$(+, .'(,/0*1+#+*2 >$(0$'2C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 25/60
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
6J
U d
!0?$"(' >/0(' A+$/
BL+#<*2 !"#$%&'(#
M?<&+o' Z%(&0$# $%
W*4%,F P'04 B#$0$'M??%($"*+<'#
B*/0*,' .0(2+*
@(%A$/M??%($"*+<'#
67JK !"#$%&'()!'*$(+, .'(,/0*1+#+*2 >$(0$'2C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 26/60
;m(0,$ : @(%A O'A !"#$%&'(# : G(+?#
QZZk G+p0*C
•
N'04$/+'( Z%%1 M?<%*#
• E(+50$' Q(0*1#
• N+2/ !0$'2%(C ;,,'?$0*,'
0$ 3@k- 9&&'1+0$' !%*#"&?<%*
- O%*)!%*#"&0=4'#-
Q'0"$C
-
N%&' : ;??0('4
- B4',$(%*+,#
Z(+'*1k >$0*
• N'04$/+'( Z%%1 M?<%*#
• E(+50$' Q(0*1#
• N+2/ !0$'2%(C ;,,'?$0*,'
0$ 3@k-
>04$C >*0,F#
- Q0F'1 >*0,F#- P'01C)$%);##'&=4' : D0A*
Z"(*+$"('
G0(2'<*2 O'A !"#$%&'( >'2&'*$#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 27/60
;m(0,$ : @(%A O'A !"#$%&'(# : G(+?#
U_`[
6_K[
6_6[
G0F' N%&' 9&&'1+0$' !%*#"&?<%*
BL+#<*2.0(F'$ >/0('
M??%($"*+$C
>+2*+R,0*$ M??%($"*+$C $% @(%A !0$'2%(C >04'# 0*1 .0(2+* ;,(%## O'A : BL+#<*2 >$%(' Q0#'
BL0&?4'k 9&&'1+0$' !%*#"&?<%*3@ !0(=%*0$'1 >%f 3(+*F# .0(F'$ >/0('
6'7(8*9 M'JJ/( `*0*(/J A@A@ _ SKS 68/0 M` K*H< 'D 3/(;*<+ /H 'D I"H8/J ?@AP
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 28/60
;m(0,$ : @(%A O'A !"#$%&'(# : G(+?#
9*,('0#+*2 G%$04 9&&'1+0$'
!%*#"&?<%* !%%4'(#
•
;11+*2 qdKH !%%4'(# M5'( $/'
O'L$ n'0(
BL?0*1+*2 Mp'(+*2# +*
P'4'50*$ Q'5'(02'#
•
!>3 : O%*)!0(=
•
B*'(2C
•
>?',+04$C 3(+*F#
BL?0*1+*2 >*0,F
>'4',<%*
•
P'01C)$%)B0$ >*0,F#
•
Q'm'()I%()n%"
9&?0,$# .0$"(' >$%('#] O'A >$%('# : P'4%,0<%*# r P'&%1'4#
9&&'1+0$' !%*#"&?<%* 9*+<0<5'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 29/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
6J
U d
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
!0?$"(' >/0(' A+$/
BL+#<*2 !"#$%&'(#
M?<&+o' Z%(&0$# $%
W*4%,F P'04 B#$0$'M??%($"*+<'#
B*/0*,' .0(2+*
@(%A$/M??%($"*+<'#
67JK !"#$%&'()!'*$(+, .'(,/0*1+#+*2 >$(0$'2C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 30/60
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#
QZZk >C45+0 : 8+(2+*+0
• N+2/ !0$'2%(C ;,,'?$0*,'
0$ 3@k- Z%%1
- .'1+,+*'# r Z+(#$ ;+1
- Q'0"$C E(%1",$#
-
E0($C
- N%&' 3s,%(
-
Q0=C 9$'&#- Q'1 : Q0$/
Z(+'*1k E0"40
• N+2/ !0$'2%(C ;,,'?$0*,'
0$ 3@k- Z%%1
-
Q'0"$C E(%1",$#
- B4',$(%*+,#
- !4%$/+*2
- G%C#] @0&'#
-
!%%FA0('
P'$0+* 0*1 @(%A BL+#<*2 !"#$%&'( >'2&'*$#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 31/60
9&?0,$# .0$"(' >$%('#] O'A >$%('# : P'4%,0<%*# r P'&%1'4#
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#
N'04$/
E0($C
Q'0"$C
>$0<%*'(C
E'(+#/0=4'#
G0(2'$'1 @(%A$/ 3'?0($&'*$#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 32/60
\Jb^ \J^` \6^` \JU6\`J`
\J]KJ^
\6]bd`
\U]UdU
N%&' !4'0* j E0?'( N'04$/ r Q'0"$C Z%%1 r !0*1C r >*0,F# E'(+#/0=4'#
G%$04 ;44
M"$4'$
3@
6J[
J7[
c[
d[
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#
M??%($"*+$C BL+#$# $% @(%A H'C 3'?0($&'*$#
[ %I G%$04
;**"04+o'1
\ 3@
!0?$"('#
3@ !"#$%&'( ;**"04+o'1 N%"#'/%41 >?'*1
6'7(8*9 ["*JH*0 6</01/(1 6>01"8/<*1 a'#*H8/0 ./0*J+ M` K%X+ M` 6&'))*(H+ P? b**;H ,01*1 A?]?B]AP
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 33/60
J`_d[
6J_U[
67J6 67J^
[ %I Q0#F'$# A+$/ E'(+#/0=4'#E'(+#/0=4'# Q0#F'$#
3@ +# @(%A+*2 N+2/4C)E(%1",<5' E'(+#/0=4'# Q0#F'$#
`_^[
G(0*#0,<%*!;@P
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#k E'(+#/0=4'#
bU[@('0$'( $/0*
$/' 804"' %I
O%*)E'(+#/0=4'# Q0#F'$#
6'7(8*9 M'JJ/( `*0*(/J .46 M/</
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 34/60
J77
J^U
67J6 67J^
7_`[
J_6[
67J6 67J^
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#k E'(+#/0=4'#
E'(+#/0=4' >04'# T+* =+44+%*#V E'(+#/0=4'# .0(F'$ >/0('
67J6 t J77 9*1'L J^_U[
!;@P
BL0&?4'k E'(+#/0=4'# BL?0*1 $% !0?$"(' @(%,'(C G(+? .+##+%*#
6'7(8*9 ["*JH*0 K36].46 M/</ /01 A@A@1/</ P? ^**;H *01*1 M*8*#F*( ?B+ ?@APW ,R8J71*H 2X _ [- 3/(;*<HW .*("H&/FJ* 6/J*H ,R8J71* XJ8'&'J
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 35/60
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#k E'(+#/0=4'#
9*,('0#'1 !%%4'( 3%%(# 3(+5' Q0#F'$ 0*1 G(+?#
JK
66
67J^ 3@JK
;52_ O"&='( %I !%%4'(# +* O'A >$%('# ;52_ !%%4'( 3%%(#
J7
Jd
JK
67J6 67JU 67JK Z%(',0#$
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 36/60
!0?$"(' >/0(' A+$/ BL+#<*2 !"#$%&'(#k E'(+#/0=4'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 37/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
!0?$"(' >/0(' A+$/
BL+#<*2 !"#$%&'(#
6J
U d
M?<&+o' Z%(&0$# $%
W*4%,F P'04 B#$0$'M??%($"*+<'#
B*/0*,' .0(2+*
@(%A$/M??%($"*+<'#
67JK !"#$%&'()!'*$(+, .'(,/0*1+#+*2 >$(0$'2C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 38/60
• Q0#' $% Z"44 E(%1",$ .+L• 66 !%%4'( 3%%(#
• E(+&0(+4C P"(04 : >&044 G%A*#
M?<&+o' Z%(&0$# $% W*4%,F P'04 B#$0$' M??%($"*+<'#
G(01+<%*04T3@JKV q b]^77
E4"#
.0(F'$
>04'# Z4%%( >l_ Z$_
q `]^77
q JK]777
;m(+="$'#
• Z"44 E(%1",$ .+L• dU !%%4'( 3%%(#
• P'4%,0<%* >$(0$'2C
• BL?0*1'1 E(%1",$ .+L• ^7 !%%4'( 3%%(#
• @(%,'(C >$%(' Z+44)9*
>&044 Z%(&0$ u K]777• ;11# !%&?0,$)>/0?'1 Q"+41+*2 $% E%(v%4+%
•
;44%A# I%( >+$' >'4',<%* Z4'L+=+4+$C
• P'1",'# !%#$#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 39/60
677c 67Jd 67JK
M?<&+o' Z%(&0$# $% W*4%,F P'04 B#$0$' M??%($"*+<'#
• J6 !%%4'( 3%%(#• d77 >',<%*#
•
b`w E(%R4' M?<&+o0<%*
• ;p%(10=+4+$C BL?0*#+%*
• JK !%%4'( 3%%(#• dJ^ >',<%*#
• H'C ;##%($&'*$ BL?0*#+%*#
• 9&?(%5'1 ;1Y0,'*,+'#
•
66 !%%4'( 3%%(#
• d6J >',<%*#
• !%%4'( BL?0*#+%*
•
9&?"4#' r !/',F%"$ P'1'#+2*
!!> 3@Jd 3@JK
Z%(&0$# ;(' W?10$'1 $% >"??%($ .'(,/0*1+#+*2 9*+<0<5'# : !"#$%&'( O''1#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 40/60
M?<&+o' Z%(&0$# $% W*4%,F P'04 B#$0$' M??%($"*+<'#
B0(4C P'#"4$# E'(I%(&+*2 ;/'01 %I BL?',$0<%*#
3@JK Z%(&0$ M=Y',<5'#
5 P'+*I%(,' : 3(+5' G(+? .+##+%*#
5
Z'0$"(' 804"'] ;p%(10=+4+$C : !%*5'*+'*,'5
N+2/4+2/$ O%*)!%*#"&0=4'#
5 9&?(%5' E(%1",<5+$C
5 BL?0*1 H'C !0$'2%(+'# $% !0?$"(' O'A !"#$%&'(#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 41/60
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
6J
U d
;m(0,$ : @(%A O'A
!"#$%&'(# : G(+?#
!0?$"(' >/0(' A+$/
BL+#<*2 !"#$%&'(#
M?<&+o' Z%(&0$# $%
W*4%,F P'04 B#$0$'M??%($"*+<'#
B*/0*,' .0(2+*
@(%A$/M??%($"*+<'#
67JK !"#$%&'()!'*$(+, .'(,/0*1+#+*2 >$(0$'2C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 42/60
O%*)!%*#"&0=4'#
^_J[
U_7[
^_b[
b_7[
67J6 67Jd 67JU 67J^
6_c[ 6_^[
b_d[
^_`[
67J6 67Jd 67JU 67J^
^_c[
U_7[ d_`[
b_K[
67J6 67Jd 67JU 67J^
^_K[ ^_J[
`_7[b_7[
67J6 67Jd 67JU 67J^
N%&'
>'0#%*04
;??0('4
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#k O%*)!%*#"&0=4'#
O%*)!%*#"&0=4'# O'$ >04'# 9*,('0#'
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 43/60
9&?0,$# .0$"(' >$%('#] O'A >$%('# : P'4%,0<%*# r P'&%1'4#
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#k O%*)!%*#"&0=4'#
N%&'
;??0('4
>'0#%*04k E0($C
>'0#%*04k QG>
G0(2'$'1 @(%A$/ 3'?0($&'*$#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 44/60
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#
P%4' %I E(+50$' Q(0*1#
5 B*/0*,' .0(2+*#
5
E(%5+1' M?'*+*2 E(+,' E%+*$#5
>'(5' QZZ >'2&'*$#
Q G+p0*C
Q >C45+0
Q 8+(2+*+0
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 45/60
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#
E(+50$' Q(0*1 !"#$%&'( E'*'$(0<%*[ %I N+2/4C !%*#"&0=4' >04'#
I(%& E(+50$' Q(0*1#
6^[Jc[ Jc[
6^[
@(%,'(C .0## 3("2 3%440(
@'*'(04
cc[ cU[
bK[ bb[
@(%,'(C .0## 3("2 3%440(
@'*'(04
3@ E(+50$' Q(0*1# 3(+5' >04'# A+$/ M??%($"*+$C I%( !%*<*"'1 @(%A$/
6'7(8*9 ["*JH*0 a'#*H8/0W a"\&J> 2'0H7#/FJ*H "0 M` %(/1* X(*/+ .("L/<* :(/01 6&'))*(H P? ^**;H *01*1 A?]?B]?@AP
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 46/60
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#
9*,('0#+*2 P'4'50*,' A+$/ ;44 !"#$%&'( >'2&'*$#
67JK E(+50$' Q(0*1 >$(0$'2C
5 D'5'(02' O'A] N'04$/+'( Z%%1 G('*1#
Q O'A ='m'()I%()C%" ?(+50$' =(0*1
Q N'04$/+'( ,/%+,'# A+$/%"$ ?(+,' ?('&+"&
5 BL?0*1 N'04$/ : Q'0"$C Mp'(+*2#
Q 3@ N'04$/] 3@ Q'0"$C : P'L044
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 47/60
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#k @4%=04 >%"(,+*2
;4+2* @4%=04 9&?%($
Mx,' !0?0=+4+<'#
A+$/ @(%A$/ G0(2'$#
W<4+o' E'%?4'];*04C<,# : E(%,'##
9&?(%5'&'*$ $%
.0L+&+o' M??%($"*+<'#
3(+5' P','+?$ @(%A$/]
E'*'$(0<%*] : E(%R$0=+4+$C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 48/60
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 49/60
B*/0*,' .0(2+* @(%A$/ M??%($"*+<'#k @4%=04 >%"(,+*2
O%($/
;&'(+,0 :
>%"$/
;&'(+,0
B"(%?': ;I(+,0
;#+0!"(('*$ Mx,'#
E40**'1 Z"$"('Mx,'#
>%"(,+*2 E('#'*,' ;4+2*'1 $% >"??%($ @(%A$/ +* d H'C 9&?%($ y%*'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 50/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
>$0$' %I $/' 3@ !"#$%&'(
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 51/60
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
P'40<5' E(+,' 9*1'L >l"0(' Z%%$02'
J77 b]^77
J77 qJ6^]777
J67 qU7]777
JU7 qJ6]777
804"' :!%*5'*+'*,'
3%440( @'*'(04k G/' 9*$'(#',<%* %I 804"' 0*1 !%*5'*+'*,'
['<*9 K*J/GL* .("8* S01*R F/H*1 '0 !/07/(> ?@AB )("8* /71"< 'D H/#* F/H;*< 'D )('178<H 8'0178<*1 F> K*</"J M/</
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 52/60
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 53/60
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
E(%?(+'$0(C E(+,+*2 >$(0$'2C
B3DE E(+,+*2 y%*' E(+,+*2 E(%&%<%*04 E(+,+*2
BL?0*1'1
>C*1+,0$'130$0
!"#$%&'(
9*#+2/$#
!%&?'<<5'
>/%?#
E(%1",<5+$C
;*04C#+#
E(%&%<%*04
Bp',<5'*'##;*04C#+#
O'A %( BL?0*1'1 !0?0=+4+<'# +* 67JK
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 54/60
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
W*+$# [G%$04
>04'# [
G%$04
u E(+,' E%+*$# @'*'(0$' bK[ %I >04'#
7[
J7[
67[
d7[
U7[
ut \J i\J) \6 i\6) \d i\d) \U i\U) \^ i\^) \K i\K) \b i\b) \` i\`) \c i\c)\J7 i\J7
B&?/0#+# %* ;p%(10=+4+$C
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 55/60
!"#$%&'()!'*$(+, .'(,/0*1+#+*2 3'4+5'(+*2 6767 8+#+%*
9*$'2(0$'1 : ;,<%*0=4' !"#$%&'( >'2&'*$0<%*
.'(,/0*1+#+*2 9*+<0<5'# >"??%(<*2 >"#$0+*0=4' @(%A$/
!%*<*"'1 !%&&+$&'*$ $% B5'(C10C D%A E(+,'#
>$0$' %I $/' 3@ !"#$%&'(
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 56/60
G;P@BGk
M41'(] !%(' !"#$%&'(#
5 K7[ %I 3@ !"#$%&'(# D%%F 0$ !+(,"40(#
5 zJ .'1+"& I%( P'0,/+*2 !%('
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
G;P@BGk
.+44'**+04# : G',/)>055C !"#$%&'(#
• c6[ %I 3@ !"#$%&'(# N05' .%=+4' E/%*'#
• KK[ W#' G/'& $% ;,,'## 9*$'(*'$
>/+f+*2 9*5'#$&'*$# $% >"??%($ !/0*2+*2 !"#$%&'( E('I'('*,'#
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 57/60
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
.%=+4'
>%,+04
S'= : B&0+4 5 d7 .+44+%* S'=#+$' 8+#+$#
5 c .+44+%* 3+2+$04 !+(,"40( 8+'A#
5
Jb^j .+44+%* B&0+4#
5 J^ .+44+%* .%=+4' >+$' 8+#+$#
5 J .+44+%* ;?? 3%A*4%01#
5 ^77H G'L$ .'##02' >"=#,(+='(#
•
6J .+44+%* ;5'(02' .%*$/4C P'0,/• d_6 .+44+%* Z0,'=%%F{ Z0*#
• ;,<5' GA+m'({] E+*$'('#${ : 9*#$02(0&{
3@ +# @(%A+*2 3+2+$04 B*202'&'*$
[7#F*(H (*)(*H*0<*1 /H /))('R"#/<*H
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 58/60
.0(F'<*2 >$(0$'2+'# G0(2'$'1 G%A0(1 H'C @(%A$/ 9*+<0<5'#
• Q0#F'$# 0(' Jdb[ N+2/'( $/0* O%*)3+2+$04 !%"?%* Q0#F'$#
• g"+,F 0*1 !%*5'*+'*$ >+2*)W?
•
>$(%*2 8'*1%( >"??%($ 0*1 B*202'&'*$
;52_ z %I ;50+40=4' Mp'(#
T0*C<&'V Jb^ ;52_ !%"?%* 3+#,%"*$ \J_U7
3%440( @'*'(04 9# @(%A+*2 3+2+$04 !%"?%*+*2 9*5'#$&'*$
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 59/60
H'C G0F'0A0C#
• W*4%,F O'A !"#$%&'( >'2&'*$ 9*#+2/$# $% @(%A >04'# : .0(F'$ >/0('
• 9&?4'&'*$ >$(0$'2+, .'(,/0*1+#+*2 9*+<0<5'# +* O'A : .0$"(' >$%('#
•
D0"*,/ O'A 3@JK Z%(&0$ ;,(%## G(01+<%*04 : >&044 Z%(&0$ >$%('#
• D'5'(02' O'A E(+,+*2 M?<&+o0<%* G%%4# $% !0?+$04+o' %* E(+,' D'01'(#/+?
• Q"+41 %* .0(F'<*2 E40v%(&# $% B*202' H'C >/%??'( >'2&'*$#
E%#+<%*'1 I%( >"#$0+*0=4' >04'# @(%A$/
8/19/2019 DG 2016 IR day marketing merch
http://slidepdf.com/reader/full/dg-2016-ir-day-marketing-merch 60/60