1. 1. Andrew GodwinsTheoryHow we incorporated this into our video.
2. 2. Demonstrating genrecharacteristicsIn the album pack, we incorporated the genre in ourimages because we are showing nature in the locationwhich is a big part of this genre as it is seen to be inmost videos. We are showing the simplistic ways inwhich this genre promote their identity because we uselittle colour and not much complex detail within thedesign as when doing our research this is what wefound was popular.In the album cover and the navigation buttonson our website you can see that we usedcassettes throughout. This is because we feltthat cassettes represent the folk genre astheyre associated with the old style playingmethods as people then did listen to a lot offolk. We liked the idea of having a runningtheme within our digipak.
3. 3. In our video, the setting of our video shows genre characteristics through theuse of the outdoor setting. The fact we added the hay scenes was becausewhen people think of folk music they think of farmers and barns so we thoughtit would be a good incorporation into our video if we added that effect. Theprops the band uses greatly signifies their genre because of the fact they arethe popular instruments found in the genre itself. The shots we used in thevideo related to the genre because we made them of a short duration to portraya happy feel as we made it really upbeat to the pace of the music which is howfolk/indie music attempts to make the audience feel.
4. 4. Music and Visuals relationshipWe found that we didnt use any lyric and visual similarities because of the lyricsthemselves not really giving us an opportunity to use this method. However, inmost of the indie/folk genre music videos they dont really use these features andattempt to make videos that are different from what theyre singing so they dontmake the video to generic. This is different in the pop genre because they singmostly about love etc therefore making it easier for themselves to create a lyricvisual relationship as it wouldnt be too hard to pursue.
5. 5. Tone and atmosphereappears in the visualsIn our video the tone of the song in different parts is clear because of the duration ofthe scenes and speed of the cutting between them. At the beginning when thecharacters start singing the duration of the scenes is long because the tone is veryslow within the song and we needed to create the atmosphere to match. Towards theend of the song the cutting pace speeds up to signify the end of the song but alsobecause the beat of the music speeds up to so we needed to replicate that. Theatmosphere of the song is very happy and upbeat therefore throughout the song wemade sure that our characters appeared happy and were smiling.
6. 6. Towards the end of the song when the cutting starts beingfast paced to match the tone of the song.
7. 7. Making an identity for theartist Similarly with this was the point I made about using thecassettes on the website and on the album cover. AsThe Cassettes is our band name we decided that itwould be a good opportunity to incorporate the imageof that into our whole package.
8. 8. Voyeuristic imagery We decided to go against the voyeuristic imagery ofwomen within our video because it wasnt appropriatefor our genre. In the indie/folk genre the songs dontseem to represent a sexualised need to representwomen in this way and therefore they are presented sequals within the songs and music videos which is whywe decided to have both characters playing aninstrument so they appeared to have the same role inthe band.