PRESENTIATION ON

“DHIRUBHAI AMBANI”

PRESENTED BY:-

DEVKARAN KUMAWAT

Born: December 28, 1932, Chorvad Died: July 6, 2002, Mumbai Spouse: Kokilaben Ambani Children: Mukesh Ambani, Anil Ambani, Deepti Salgaonka, Nina

Kothari Siblings: Ramaniklal Ambani Parents: Hirachand Gordhanbhai Ambani,

Jamnaben

ABOUT

Its was a Business Tycoon, founder of Reliance Industries in Mumbai with his Cousin.

In 1997, he took his Company and by 2007 the combined fortune of the family was 60 billion dollars. He is the Second Richest family in the World.

Dhirubhai has been one among the selected one of the Billionaires by FORBES and in the Sunday Times he is listed the top 50 Businessman in Asia.

He was the most enterprising Indian Entrepreneur.

He is remembered as the one who re-wrote Indian Corporate History and built a truly Global Corporate Group.

His Life Journey is reminiscent of the Rags to Riches Story.

After his annual matriculation examination, on the request of his father he had to move to Aden, Yemen to support his family

Aged 16 yrs

Started worked with A. Besse & Co. for a salary of Rs.300, immediately on reaching Aden

A. Besse & Co.-- largest transcontinental trading firm east of Suez

Dhirubhai -first sent to the commodities trading section & later, transferred to the section that handled petroleum products for the oil giant Shell

Life in Aden

In the 1950s, the Yemini administration realized that their main unit of currency, the Rial, was disappearing fast.

It was found that a young man in his twenties was placing unlimited buy orders for Yemini Rials.

Rials, pure silver coins and was in much demand at the London Bullion Exchange. Young Dhirubhai bought the Rials, melted them into pure silver and sold it to the bullion traders in London.

In 1958, he returned to India and start his business with Cousin who also worked with him in Aden, Yemen. Majin was import polyester yarn and export spices to Yeman.

They had their first office Reliance Commercial Corportion was set-up at Narshinatha street.

It was just a small room of 350sq.ft. with a single telephone and a table and chairs in it, alongwith two employees to assist them with their business.

During those days,dhirubhai and his family stay in a single bedroom apartment at the Jaihind Estate (Bhuleshwar) in Mumbai.

In 1965, Dhirubhai started his own business by ending u his Partnrship.

In 1968, he moved to an up-market apartment at Altamount Road in South Mumbai.

In late 1970s his net worth was about 10 lac.

Dhirubhai started his first textile mill at Naroda, in Ahmedabad in the year 1966.

Textiles were manufactured using polyester fibre yarn. Dhirubhai started the brand "Vimal", which was named after his elder brother Ramaniklal Ambani's son, Vimal Ambani.

Extensive marketing of the brand "Vimal" in the interiors of India made it a household name. Franchise retail outlets were started and they used to sell "only Vimal" brand of textiles.

In the year 1975, a Technical team from the World Bank visited the Reliance Textiles' Manufacturing unit. This unit has the rare distinction of being certified as "excellent even by developed country standards" during that period.

Dhirubhai Ambani is credited with starting the equity cult in India. More than 58,000 investors from various parts of India subscribed to Reliance's IPO in 1977.

He could easily convince a large number of small investors from Gujarat to shareholders for his company.

Reliance Industries in 1958 and after that it becomes one of the best run companies in the world having various sectors like petrochemicals, textiles and is also involves in the production of the crude oil and gas, to polymer products.

The Company has further diversified into telecom, insurance and internet business, and the power sector.

Reliance became the first Indian company to feature in FORBES 500 list.

After having Heart Problem he gave the responsibilties to his two sons ANIL and MUKESH, after 1991, they also help in Reliance to grow more in globalised world.

November 2000 – Conferred 'Man of the Century' award by Chemtech Foundation and Chemical Engineering World in recognition of his outstanding contribution to the growth and development of the chemical industry in India

2000, 1998 and 1996 – Featured among 'Power 50 - the most powerful people in Asia by Asiaweek magazine.

June 1998 - Dean's Medal by The Wharton School, University of Pennsylvania, for setting an outstanding example of leadership. Dhirubhai Ambani has the rare distinction of being the first Indian to get Wharton School Dean's Medal

 Awards and Recognitions

August 2001 – The Economic Times Award for Corporate Excellence for Lifetime Achievement

Dhirubhai Ambani was named the Man of 20th Century by the Federation of Indian Chambers of Commerce and Industry (FICCI).

A poll conducted by The Times of India in 2000 voted Him "Greatest Creator of Wealth In The Centuries". He is the true son of India'

SIMPLE THINKING MARKET LEADERSHIP DELIVERING VALUE TO CUSTOMER INNOVATIVENESS STOCK MARKET MESSIAH FINANCIAL MARKET INNOVATOR THINK BIG, FAST AND AHEAD VISIONARY HIRE ORIENTED EMPLOYEES

Management Practices of Dhirubhai Ambani

Dhirubhai Ambani belived that if a person wants to succeed in something then he shouldhave complete accesss to information on that topic.

Dhirubhai also belives in Destiny and gives all the credit to his luck.

Dhirubhai has a simple ritual of puja when a new machine is installed.

He is not proud of what he is and he still believes in ‘simple thinking, modern thinking.’

SIMPLE THINKING

◦Dhirubhai Ambani always followed the rule to be the pioneer/first to do anything.

◦He believed not in meeting demand but in creating demand.

◦He always produced in large quantity.

◦He was of the opinion that customer should be providee with best quality goods at the lowest prices.

MARKET LEADERSHIP

DELIVERING VALUE TO CUSTOMER:- He knew how to offer the right product mix, identity markets and establish viable distribution structure, which holds true for one ofhis famous brand VIMAL. He is also referred to as ‘MANCHESTER OF INDIA.’

INNOVATIVENESS:- He didn’t mind copying someone else’s idea, which he could implement better than his competitors. He always believed in himself.

STOCK MARKET MESSIAH:- His first responsibilty is towards his company’s shareholders and he was also concerned in protecting their interests.

FINANCIAL MARKET INNOVATOR:- he was always had awide investor base and most of his subcriptions were oversubcribed. He has always been an innovator in the financial market.

THINK BIG, FAST AND AHEAD:- he has been successful in manufacturing world class products. He always THINK BIG, FAST AND AHEAD’. He has never had an ego problem and he knewhow to get his work done from people. He was never ashamed to ‘salaam’ anyone.

HIRE ORIENTED EMPLOYEES:- he has always believed in picking up the best talent. They have a motivated workforce. He only believes in providing leadership, vision and strategy. He thinks that he doesn’t run his business but his business leaders do it.

In popular mediaIn 1998, a book published by Hamish McDonald titled "The Polyester Prince" is also an unauthorised biography of Dhirubhai Ambani, outlining all his political and business conquests.

A film said to be inspired by the life of Dhirubhai Ambani was released on 12 January 2007. The Hindi Film Guru

Roll up your sleeves and help. Be a safety net for your team. The silent benefactor. Dream big, but dream with your eyes open. Change your orbit, constantly. The arm-around-the-shoulder leader . The Dhirubhai theory of Supply creating

Demand . Money is not a product by itself, it is a by-

product, so don't chase it .

Leadership Style