Diagramas e CamadasRepresentação e Linguagem em ArquiteturaARQ1342 Tópicos Especiais em Arquitetura XXVIIProf. Gabriel Duarte

AULA 12Layout e Diagramação

Fundamentos da Programação VisualTutorial H (parte 2 de 3)

DIAGRAMAR

“Dispor graficamente todos os elementos de um material para impressão ou visualização, geralmente com base em critérios estéticos e funcionais.”

dicionário Aurélio

DIAGRAMARDIAGRAMAR

“Dispor graficamente todos os elementos de um material para impressão ou visualização, geralmente com base em critérios estéticos e funcionais.”

dicionário Aurélio

Revista National Geographic, 1981Jornal The New York Times, 1969

DiagramaçãoAplicação na Mídia Impressa

livros obras de arte

revistas websites

DiagramaçãoDiferentes Mídias / Definição de Critérios

livros obras de arte

revistas websites

DiagramaçãoDiferentes Mídias / Definição de Critérios

IndesignAbertura do Documento / Definição de Critérios

IndesignAbertura do Documento / Definição de Critérios

IndesignPropriedades do Documento / Tamanho da Página

IndesignPropriedades do Documento / Tamanho da Página

#1 sempre use um grid

a definição de uma malha regular ajuda a orientar a disposição lógica dos elementos a serem inseridos

IndesignDefinição de Margens, Colunas e Linhas

o número de colunas, linhas e os espaçamentos variam de acordo com a demanda de cada documento

IndesignDefinição de Margens, Colunas e Linhas

DiagramaçãoGrid e Variações

Willi Kunz, 1985

DiagramaçãoGrid e Variações

Willi Kunz, 1991

DiagramaçãoGrid e Variações

Willi Kunz, 2001

#2 caixas de texto menos extensas tornam a leitura mais agradável

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis and Madelon Vriesendorp. He graduated from the Architectural Association in London and in 1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the Venice Biennale, entitled "Fundamentals".

DiagramaçãoProporções e Legibilidade

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis and Madelon Vriesendorp. He graduated from the Architectural Association in London and in 1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the Venice Biennale, entitled "Fundamentals".

DiagramaçãoProporções e Legibilidade

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis and Madelon Vriesendorp. He graduated from the Architectural Association in London and in 1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the Venice Biennale, entitled "Fundamentals".

DiagramaçãoProporções e Legibilidade

#3 alinhamento

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the

work of OMA in "a novel about architecture". He heads the

work of both OMA and AMO, the research branch of OMA,

operating in areas beyond the realm of architecture such

as media, politics, renewable energy and fashion. Koolhaas

is a professor at Harvard University where he conducts the

Project on the City. In 2014, he was the director of the 14th

International Architecture Exhibition of the Venice Biennale,

entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the work

of OMA in "a novel about architecture". He heads the work of

both OMA and AMO, the research branch of OMA, operating in

areas beyond the realm of architecture such as media, politics,

renewable energy and fashion. Koolhaas is a professor at Harvard

University where he conducts the Project on the City. In 2014, he

was the director of the 14th International Architecture Exhibition

of the Venice Biennale, entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the

work of OMA in "a novel about architecture". He heads the

work of both OMA and AMO, the research branch of OMA,

operating in areas beyond the realm of architecture such

as media, politics, renewable energy and fashion. Koolhaas

is a professor at Harvard University where he conducts the

Project on the City. In 2014, he was the director of the 14th

International Architecture Exhibition of the Venice Biennale,

entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the

work of OMA in "a novel about architecture". He heads the

work of both OMA and AMO, the research branch of OMA,

operating in areas beyond the realm of architecture such

as media, politics, renewable energy and fashion. Koolhaas

is a professor at Harvard University where he conducts the

Project on the City. In 2014, he was the director of the 14th

International Architecture Exhibition of the Venice Biennale,

entitled "Fundamentals".

texto alinhado à esquerda

texto centralizado

texto alinhado à direita

texto justificado à esquerda

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the

work of OMA in "a novel about architecture". He heads the

work of both OMA and AMO, the research branch of OMA,

operating in areas beyond the realm of architecture such

as media, politics, renewable energy and fashion. Koolhaas

is a professor at Harvard University where he conducts the

Project on the City. In 2014, he was the director of the 14th

International Architecture Exhibition of the Venice Biennale,

entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the work

of OMA in "a novel about architecture". He heads the work of

both OMA and AMO, the research branch of OMA, operating in

areas beyond the realm of architecture such as media, politics,

renewable energy and fashion. Koolhaas is a professor at Harvard

University where he conducts the Project on the City. In 2014, he

was the director of the 14th International Architecture Exhibition

of the Venice Biennale, entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the

work of OMA in "a novel about architecture". He heads the

work of both OMA and AMO, the research branch of OMA,

operating in areas beyond the realm of architecture such

as media, politics, renewable energy and fashion. Koolhaas

is a professor at Harvard University where he conducts the

Project on the City. In 2014, he was the director of the 14th

International Architecture Exhibition of the Venice Biennale,

entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975

together with Elia and Zoe Zenghelis and Madelon Vriesendorp.

He graduated from the Architectural Association in London and

in 1978 published Delirious New York: A Retroactive Manifesto

for Manhattan. In 1995, his book S,M,L,XL summarized the

work of OMA in "a novel about architecture". He heads the

work of both OMA and AMO, the research branch of OMA,

operating in areas beyond the realm of architecture such

as media, politics, renewable energy and fashion. Koolhaas

is a professor at Harvard University where he conducts the

Project on the City. In 2014, he was the director of the 14th

International Architecture Exhibition of the Venice Biennale,

entitled "Fundamentals".

texto alinhado à esquerda

texto centralizado

texto alinhado à direita

texto justificado à esquerda

Alinhamentotexto e demais elementos centralizados

Alinhamentotexto e demais elementos centralizados

Alinhamentotextos alinhados à esquerda, à direita e às laterais do papel

Alinhamentotextos alinhados à esquerda, à direita e às laterais do papel

Alinhamentotextos alinhados à esquerda ou à direita

Alinhamentotextos alinhados à esquerda ou à direita

elemento central do documento é utilizado como referência

#4 utilize espaçamentos corretos entre letras e linhas

letras muito juntas

espaçamento correto

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis

and Madelon Vriesendorp. He graduated from the Architectural Association in London and in

1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book

S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work

of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of

architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at

Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the

Venice Biennale, entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis

and Madelon Vriesendorp. He graduated from the Architectural Association in London and in

1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book

S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work

of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of

architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at

Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the

Venice Biennale, entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA

in 1975 together with Elia and Zoe Zenghelis

and Madelon Vriesendorp. He graduated from

the Architectural Association in London and in

1978 published Delirious New York: A Retroactive

Manifesto for Manhattan. In 1995, his book

S,M,L,XL summarized the work of OMA in "a

novel about architecture". He heads the work

of both OMA and AMO, the research branch of

OMA, operating in areas beyond the realm of

architecture such as media, politics, renewable

energy and fashion. Koolhaas is a professor at

Harvard University where he conducts the Project

on the City. In 2014, he was the director of the

14th International Architecture Exhibition of the

Venice Biennale, entitled "Fundamentals".

linhas muito próximasparágrafo normallinhas muito afastadas

#6 contraste

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis

and Madelon Vriesendorp. He graduated from the Architectural Association in London and in

1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book

S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work

of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of

architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at

Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the

Venice Biennale, entitled "Fundamentals".

Rem Koolhaas (Rotterdam, 1944) founded OMA in 1975 together with Elia and Zoe Zenghelis

and Madelon Vriesendorp. He graduated from the Architectural Association in London and in

1978 published Delirious New York: A Retroactive Manifesto for Manhattan. In 1995, his book

S,M,L,XL summarized the work of OMA in "a novel about architecture". He heads the work

of both OMA and AMO, the research branch of OMA, operating in areas beyond the realm of

architecture such as media, politics, renewable energy and fashion. Koolhaas is a professor at

Harvard University where he conducts the Project on the City. In 2014, he was the director of the 14th International Architecture Exhibition of the

Venice Biennale, entitled "Fundamentals".

ContrasteTexto x Fundo

#7 hierarquia

Hierarquiadiferentes dimensões e espessuras de fonte realçam informações

!

!

!

Hierarquiadiferentes dimensões e espessuras de fonte realçam informações

(...)

!

!

Hierarquiadiferentes dimensões e espessuras de fonte realçam informações

Hierarquiadiferentes dimensões e espessuras de fonte realçam informações

#8 espaço em branco x espaço vazio

Branco x Vazio

#9 mantenha uma unidade visual

Coerência e Unidade Visual

Coerência e Unidade Visual

Coerência e Unidade Visual

#10 a diagramação pode aludir diretamente a um tema ou ideia

Diagramação x Ilustração de Temas e Ideias

Diagramação x Ilustração de Temas e Ideias

Diagramação x Ilustração de Temas e Ideias