DialogMuseum Frankfurt on it´s

way to Social Media

DialogMuseum Frankfurt on it´s way to Social Media

• Visitor Surveys show, that„Word of Mouth“ is the strongest promotion tool

• Social Media is professionalising of „Word of mouth“

• Consequently DialogMuseum Frankfurt takes one step further into the visitors direction

• Plus: Communication is one of our main goals - Social Media is communinication with our visitors

DialogMuseum Frankfurt on it´s way to Social Media

• Social Media lives through daily contact

• Consequently you have to have a possibility to act on a daily basis in the web

• Our first step into Social Media was to relaunch the website

• The new website is easy to load - theoretically every staff member could contribute content

DialogMuseum Frankfurt on it´s way to Social Media

Old Site - Coverpage

One Click away from the latest content - SEO-enemy

DialogMuseum Frankfurt on it´s way to Social Media

Old Site - Homepage

Static Homepage - never changing - SEO-enemy

The only place to react inhouse to latest content!

DialogMuseum Frankfurt on it´s way to Social Media

New Site - Coverpage

Topical Homepage - ever changing - everything on one click - SEO-friendly

Changing slider with changing content

Everything the visitor needs to know on first klick

Up-to-date content changing on a weekly basis

Direct link to Social Media Platforms

DialogMuseum Frankfurt on it´s way to Social Media

• Next step will be launches on Social Media Platforms

• Starting with Facebook & Twitter

• Integrating Social Media into the Exibition space

• Integrating a Social Business Strategy

DialogMuseum Frankfurt on it´s way to Social Media

Inactice Accounts - already great response

DialogMuseum is looking forward to a new way to meet

its visitors!

Thank You!