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In The Beginning

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And then we moved to

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By 2012 65% of all online searches will be done with Mobile Device

25% mobile web users are mobile only

And Now Today

Today's consumers have a great deal more information on homes and the home buying and selling process than they had in the past, thanks to the Internet. How will you work with these empowered, savvy home buyers and sellers? (May 2007)

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So What’s NAR saying about Today’s Consumer

I think the consumer is not looking for the #1 REALTOR® anymore. More and more they are doing their homework before they pick up the phone, send that email or opt in online; not by asking friends and family alone, but by looking at the Agents digital footprint. They want us to humanize our online marketing and businesses so they have a good understanding of who we are before they pick up the phone.

Consumers who select a Real Estate Professional to sell a property are going to start questioning the digital footprint the agent will create for the property. With the National Association of REALTORS® stating 100% of all homes viewed online, consumers should expect us to use the most means to help sellers get the solutions they seek.

My Opinion About the E-Consumer

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• According to NAR 100% of Home Buyers and Sellers use the Internet

• The Average Consumer spends 4.8 Weeks doing Research BEFORE Contacting an Agent

• Consumers Using the Internet Relocate an Average of 248 Miles

• 74% of Buyers who Searched Online Drove by or Looked at a Home They Saw First Online before contacting an agent

• Agents Want to be the First Point of Contact “No More” as Consumers Find the Internet as the Place to Find Information

Facts About the E-Consumer

Verses

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Lead Generation and Capture of Possible Clients

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1. Zillow 8.55%2. Trulia 7.06%3. Realtor.com 6.59%4. Yahoo Real Estate 6.14%5. Homes.com 3.33%6. MSN Real Estate 2.25%7. AOL Real Estate 1.84%8. Apartment Guide 1.58%9. Rent.com 1.37%10.Apartment.com 1.21%

Total of top 10 sites 39.92%

All these sites 1% or less

• RE/MAX Real Estate• Rentals.com• Weichert.com• Apartments.com• ForRent.com• LoopNet• Listingbook Services• HotPads.com

The following report shows websites for the industry 'Business and Finance - Real Estate', ranked by Visits for the week ending 8/17/2012.

According to Inman

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Top 20 Real Estate Websites

1. Creating an online presence is the most basic reason for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you.2. Making your business stand out takes a more advanced strategy. Maintaining a blog that portrays your thoughts and insights can help your website stand out and help consumers better understand your business.3. A good business website can be used to capture potential leads. As the site grows it becomes a community for customers and potential consumers. Connect with potential consumers and find a way to continue marketing to them. Your website can be the elevator pitch and your connection the long sell.

Goals

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Four Elements of a Successful Web Presence

1.Web Site

2.The Blog

3.The Newsletter

4.Social Media Accounts

Web Site Plan

1.Identify your Audience(s)2.What do you do3.Why Should I Trust You4.Content of value to your audience5.Contact Info6.Web site publishing Tool7.Drive Traffic

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Themes

It’s the little things that make a difference.

Differentiate yourself from your competition.

Integrating technology into what you are already doing.

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Make Sense

When selecting a Domain Name the most important things to remember

It has to make sense

It should be memorable

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It’s the little things that make a difference

Use Upper and Lower Case

Use Upper and Lower Case

Use Upper and Lower Case

Use Upper and Lower Case

Use Upper and Lower Case

Use Upper and Lower Case

Upper Case

and

Lower CaseDickBetts.com

Internet Marketing Presence

firstnamelastname.comFirstNameLastName.comjimshead.com JimShead.comgenerhoads.comGeneRhoads.com

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XXX - Rated

whorepresents.comWhoRepresents.comexpertsexchange.comExpertsExchange.comspeedofart.comSpeedOfArt.com

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XXX - Rated

gotahoe.comGoTahoe.compenisland.comPenIsland.com

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• Conventional Side

• Internet Side

• Tie Them Together

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Understanding the Miracle of the Internet

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Internet Hosting

•Domain Hosting (MAKE SURE IT’S YOURS!)

•E-mail Hosting

•Web Site Hosting

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Domains:Internet Addresses

• Top Level Domain You.com• Second Level Domain You.com/Anything• Third Level Domain Listed.You.com

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Third Level DomainMarketing

Website Marketing is Shotgun Marketing

Third Level Marketing is 22 caliber Marketing

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For SaleOld Town Realty(555) 444-4545

For More info:View these QR codes or visit my website

View Info Virtual Tour

Visit Mary Doe’s Website at www.HomesInBoston.com

QRCODE.KAYWA.COM

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Generate for Free or Pay for Advanced Services

What you get if you pay;

QR MANAGEMENT: CREATING CODES

Creation, Changeability, Download as EPS, PDF and PNG:Kaywa's QR Code Management helps you to start safely in the world of QR Codes.

QR MANAGEMENT: ANALYTICS

If you click the stats button of any QR Code or the stats navigation link, you will either access one particular QR Code or all taken together.

Create Change Multiply File Formats

Scan Statistics Technology Location

Internet Marketing Presence

#1 Web Presencehttp://CatchySlogan.com

#2 E-mail PresenceYou@YourName.com

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E-mail

Host

AOL

E-mail Forwarding

Denis@DenisWaitley.com

New Temporary E-mail Address Denis234@AOL.com

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E-mail Account

Unlimited E-mail Addressing:

Anything@You.com

123RiverStreet@You.com

29ElmStreet@You.com

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Relevance. When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.

Comprehensiveness. Google indexes billions and billions of webpages, and our index is roughly 100 million gigabytes. We continue investing to expand the comprehensiveness of our services. In 2007 we introduced Universal Search, which made search more comprehensive by integrating images, videos, news, books and more into our main search results.

Freshness. In the early days, Googlebots crawled the web every three or four months, which meant that the information you found on Google typically was out of date. Today we’re continually crawling the web ensuring that you can find the latest news, blogs and status updates minutes or even seconds after they’re posted. With Realtime Search, we’re able to serve up breaking topics from a comprehensive set of sources just moments after events occur.

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Google Ranking

Organic Ranking

How Google ranks websites and how to improve your chances of being found. Using more then one phrase or words to be found.

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For all types of Business

www.Blogger.com

www.WordPress.com

www.LiveJournal.com

For Real Estate Related Business

www.ActiveRain.com

www.Zolve.com

www.RealTown.com

www.Trulia.com

Add Blogging to your website

Look locally for blog sites in your community

Check within your industry for other blog

sites

Blogs for Profit

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Using Postlets.com

craigslist Local.com

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Using Postlets to Create Electronic Flyer

1. Track number of visits to site

2. See where on the web the visits are coming from

3. See where in the country the visits are coming from

4. How long visitors are spending on site

5. How many pages are they viewing on each visit

6. Which pages are most popular

7. Track your efforts on Social Networking and Blogging

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Analytics and Web Presence Driving Traffic to Your Site

Do you use Facebook to represent your seller?

Do you work with sellers to help you get exposure for listing?

Do you use Facebook to increase your CRM?

Are you using Facebook the proper way?

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Finally a REALTOR that Understands Facebook Marketing

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2nd Largest Search Engine in the World!

Dick Betts

Dick@DickBetts.com