Date post: | 07-Aug-2015 |
Category: |
Small Business & Entrepreneurship |
Upload: | beeckon |
View: | 790 times |
Download: | 2 times |
DID YOU KNOW THE 19CHANNELS WHERE YOUCAN GET TRACTION ?
START-UPSwiss Business Connector JOIN US | WWW.BEECKON.CH
Think about your viral loopThe viral Coefficient (K) = K=i * Conversion %Think about your referral programs
01Viral Marketing
Write good storiesDon't forget cold emailBuild real relationship with the reporters
02Public Relation (pr)
2 types: Publicity stunt & customer appreciationNewsjackingSuccess in this channel is unpredictable
03Unconventional PR
Link your ads to specific landing pageDisplay ads harvest demand that exists nowSocial ads help to build awareness
05Social and DisplayAds
There are many types of offline adsSearch for audiences that match your targetUse codes or Url to track ad campaings
06Offline Ads
Fathead vs LongtailProduce amazing contentGet quality backlinks (through your content)
07Search EngineOptimization
Content is King ! Create a quality blogCreate shareable contents [Infographics]Reaching out to influential industry leaders
08Content Marketing
Dont' forget : It's a personal traction channelBuild an email list of potential customersUse it in every step of your customer lifecycle
09Email Marketing
Think about microsites or widgetsProvide a free tool to help your customersMake them as simple as possible
10Engineering asMarketing
Find the right blogs for your targetCreate content partnership with larger sitesExchange early access for spreading the word
11Targeting Blogs
Joint Ventures, Licensing, Standardpartnership...Pick the right partnersBuild a BD pipeline of deals
12BusinessDevelopment
Sales work best for highpriced productsDesign a Sales FunnelUse cold calling for your first customers
13Sales
How much your are willing to pay to get acustomer?Use an existing affiliate network !Or create your own affiliate program
14Affiliate Programs
Figure out where your potential customers areThink about App stores : Ranking strategySocial platform vs Dark social
15Existing platforms
Which events to attend ?Have an inbound & outbound strategy !Great way to move the needle in a matter ofdays
16Trade Shows
Participate at conferences or create your ownMeetups can be a scalable local tacticBe creative and use technology to takeadvantage
17Offline Events
Build your speaking reputation !Most successful talks tell a story on stageWhat value can you offer to the participant ?
18SpeakingEngagements