We are strategic partners of Visit England and Visit Britain MARKETING PEAK DISTRICT & DERBYSHIRE 2019/20 ADVERTISING OPPORTUNITIES RATE CARD visitpeakdistrict.com DID YOU KNOW? We are the official tourism body for the Peak District and Derbyshire We generate over £2million of press and PR each year We’ve attracted £2.5 million funding in the last 5 years We work in partnership with other regional and national tourism bodies to maximise the Peak District and Derbyshire’s profile across the world – working on 6 international campaigns in the last 12 months alone! AND EVEN BETTER NEWS FOR OUR MEMBERS… We are a skilled and dedicated team, passionate about helping businesses in the Peak District and Derbyshire become stronger together. We offer unlimited access to a wide range of free ERDF funded workshops designed to help grow your business. We offer exclusive invitations to FAM trips and networking events. Our members have access to a range of advertising opportunities including: • Our official, high ranking website visitpeakdistrict.com • Our popular attractions map • Our digital and social platforms All of which will be potential visitors first port of call – can you afford to miss out on millions of potential visitors? All of our advertising opportunities are affordable and bespoke to suit your budget! TOGETHER WE ARE STRONGER ARE YOU MISSING OUT? THERE REALLY HAS NEVER BEEN A BETTER TIME TO JOIN YOUR OFFICIAL TOURIST BOARD Through our marketing campaigns we generate 4 million overnight and 38.6 million day visits annually We are the only organisation that markets the area nationally and internationally to attract more visitors We attend key trade shows and events including Explore GB and VIBE, meeting industry contacts and travel trade from around the world and promoting the area on an international stage £
Transcript
We are strategic partners of
Visit England and Visit Britain
MARKETING PEAK DISTRICT & DERBYSHIRE
2019/20 ADVERTISINGOPPORTUNITIESRATE CARD
visitpeakdistrict.com
DID YOU KNOW?
We are the offi cial tourism body for the Peak District and Derbyshire
We generate over £2million of
press and PReach year
We’ve attracted £2.5 million funding in
the last 5 years
We work in partnership with other regional and national tourism bodies to
maximise the Peak District and Derbyshire’s profi le across
the world – working on 6 international campaigns in the last 12 months alone!
AND EVEN BETTER NEWS FOR OUR MEMBERS… We are a skilled and dedicated team, passionate about
helping businesses in the Peak District and Derbyshire become stronger together.
We offer unlimited access to a wide range of free ERDF funded workshops designed to help grow your business.
We offer exclusive invitations to FAM trips and networking events.
Our members have access to a range of advertising opportunities including:
• Our offi cial, high ranking website visitpeakdistrict.com• Our popular attractions map• Our digital and social platforms
All of which will be potential visitors fi rst port of call – can you afford to miss out on millions of potential visitors?
All of our advertising opportunities are affordable and bespoke to suit your budget!
TOGETHER WE ARE STRONGER
ARE YOU MISSING OUT?THERE REALLY HAS NEVER BEEN A BETTER TIME TO JOIN YOUR OFFICIAL TOURIST BOARD
Through our marketing campaigns we generate 4 million
overnight and 38.6 million day visits annually
We are the only organisation that markets
the area nationally and internationally to attract
more visitors
We attend key trade shows and events
including Explore GB and VIBE, meeting industry contacts and
travel trade from around the world and promoting the area on
an international stage
£2.5 million funding
visitpeakdistrict.com
visitpeakdistrict.com
THE OFFICIAL TOURISM WEBSITE FOR THE PEAK DISTRICT AND DERBYSHIRE
ATTRACTIONS MAPThe unmissable marketing tool with a print run of 200,000.With something for every budget to give your business the marketing edge!
48 printed panels folded to DL. Displayed in and out of destination in sites such as
Tourist information centres • High footfall venues • Transport hubsMajor attractions • Accommodation • Shows and exhibitions regionally & nationally
AND MANY MORE
A clean, fresh, easy to navigate site putting inspiration front and centre.
With opportunities from an affordable listing to a full showcase on our home page (and so much in between), visitpeakdistrict.com should be the fi rst step on your marketing plan!
Our website visitpeakdistrict.com had another record breaking year
5,114,923 PAGE VIEWS - 28% YOY*That’s over 14,000 page views per day!
Over
167,000 international visitors58% YOY*
SOCIAL MEDIA / E-MARKETINGInspirational, engaging content showcasing the very best of the area.
From a simple social media post or e-shot inclusion to a full digital campaign – we can create digital packages to suit your budget, tailored to your business needs!
Our social media following has never been so high or engaged.
Over
120,000combined social media following34% YOY
1.1millionyearly engagements90% YOY
* Year on year fi gures August 18 - July 19
48 printed panels folded to DL. Displayed in and out of destination in sites such as
Major attractions • Accommodation • Shows and exhibitions regionally & nationally
£25+VAT
MEMBERSHIP1
2
3
STANDARD WEB LISTING
ENHANCED WEB LISTING - INCLUDES STANDARD OPTIONS ABOVE PLUS;
PREMIUM WEB LISTING - INCLUDES STANDARD OPTIONS ABOVE PLUS;
PROFESSIONAL FEATURES TO BOLT ON TO YOUR WEB LISTING - OPTIONAL
To access advertising options you must be a member!
visitpeakdistrict.com
YOUR PAGE FEATURES - OPTIONAL
£75+VAT up to 35 bedrooms or 100,000 visitors
£150+VAT over 35 bedrooms or 100,000 visitors
Social Media Trip Advisor
Only available to standard listing or higher
• Display your latest Facebook and Twitter feeds – ensures your own content appears on your page, keeping the listing fresh and up to date, which is good for SEO, and will make you rank higher in search results.
Only available to enhanced or premium listings
• Enhance your listing by displaying a video of your business
Only available to standard accommodation listings or higher
• Display your TripAdvisor rating• Display your latest 3 reviews
£145+VAT
£195+VAT
£285+VAT
All prices exclude VAT
• 4 images - New large1220 x 620pix
• 300+ word description
• Business name, address and telephone number
• E-mail address
• Link to your website
• Your gradings and awards
• Opening times
• Price/tariff information
• Local map and directions
• Special offers
• Accessibility facilities
• Availability and on-line booking
• Appear higher than basic listings
• 4 additional images (8 total)
• Appear higher than standard listings
• 12 additional images (16 total)
• Appear higher than enhanced listings
• What’s nearby (accommodation properties will appear on the what’s nearby section of nearby attraction, activity, food and drink and event listings offering your business even greater presence)
£25+VAT
Video
INCREASE YOUR RANKING
IN WEBSITE SEARCH RESULTS
£25+VAT
• Access to a range of advertising opportunities
• Exclusive invitations to FAM trips and networking events
• Unlimited access to attend our programme of ERDF funded business support workshops
• A voucher booklet worth over £200
• Membership card and certifi cate
• 2/3 of your membership fee goes directly towards marketing and promoting the area - the more members we have, the more marketing we can do!
4 PREMIER WEBSITE POSITIONS
DEADLINE FOR BOOKING THE ATTRACTIONS MAP; FRIDAY 25TH OCTOBER 2019
All prices exclude VAT
With visitpeakdistrict.com offering the display of large 1220 x 620 images, we have teamed up with some of our Destination Photography Partners to offer you this fantastic service to help make sure that your images showcase your business to its full potential!
SMALL PROPERTY PACKAGETo cover a single property of up to and including 3 bedrooms within Derbyshire and the Peak District
LARGE PROPERTY PACKAGETo cover a single property of over 3 bedrooms within Derbyshire and the Peak District
MULTI-SITE PROPERTY PACKAGEWe will be happy to quote you a rate for your imagery if you have properties at different locations throughout Derbyshire and the Peak District
£135+VAT - 12 IMAGES
£165+VAT – 16 IMAGES
£165+VAT - 12 IMAGES
£195+VAT – 16 IMAGES PLEASE CALL 01246 212924
6 PROFESSIONAL PHOTOGRAPHY PACKAGE
visitpeakdistrict.com
£285+VAT Standard Listing• ¼ panel
• 1 image
• 30 word description
• Location marker on the map
£520+VAT Enhanced Listing• ½ panel
• Up to 3 images
• 50 word description
• Location marker on the map
Back panel advert (Please enquire)
• Prestigious back page full panel
• Provide your own advert/artwork
• Location marker on the map
Map sponsorship (Please enquire)
• Business logo on the front cover
• Business logo on the internal map
£1040+VAT Full panel advert• Full panel
• Provide your own advert/artwork
• Location marker on the map
7 ATTRACTIONS MAP - PRINT RUN OF 200,000, 48 PRINTED PANELS FOLDED TO DL
£2060+VAT Double panel• 2 full panels
• Provide your own advert/artwork
• Location marker on the map
Maximise the impact of your marketing activity with our bespoke digital advertising opportunities.Via our growing social media platforms, popular blogs and consumer e-communications we can help your business target the right people at the right time, creating digital bundles to suit your budget and business needs!For more information and to discuss the best package for your business, contact Grace on [email protected]
5 E-MARKETING
With guaranteed presence in a prominent position on key pages of the website, premier website positions are the way to really get your business noticed!
Ranging from £35+ VAT per month (min 3 months) to £500+VAT per month there is an option to suit every budget.Please contact Grace on [email protected] for more information and availability.
WHITE PEAK DISTILLERY
Derwent Wire Works, Matlock Road, Ambergate,
Derbyshire, DE56 2HE | Call : 01773 856918
White Peak Distillery is the first full-scale, craft distillery in the
Peak District region. In April ’18 we started laying down our
single malt whisky and we also make other spirits, including
Shining Cliff Gin. We run a shop and tasting tours where you
can see how we make (and sample) our spirits.
For booking information and prices please visit their website
RETURN YOUR COMPLETED FORM TO: The Industry Team, Marketing Peak District & Derbyshire, Commerce House, Millennium Way, Dunston Road, Chesterfield, S41 8ND
Or Call us on 01246 212924 and we will be happy to complete the form and take payment over the phone.
BOOKING FORM
Company/Business/Organisation
Address
Postcode
Contact tel number Email
visitpeakdistrict.com
Name Position Telephone Mobile Email
Principal contact
Sales
Marketing
Finance
PR
Other
PAYMENT
I wish to pay by Debit/Credit Card (we will contact you by phone)
I wish to pay by Direct Debit (a Direct Debit form will be sent separately for you to complete)
I enclose a cheque made payable to EMC (if sending form in post)
Please raise an invoice. Purchase order (if applicable)
Name
Job Title
Signature Date
TERMS AND CONDITIONS
visitpeakdistrict.com
Marketing Peak District & Derbyshire is committed to protecting and respecting your privacy. For the purpose of the Data Protection Act 1998 (the Act), and the General Data Protection Regulations (GDPR 2018), the data controller and data processor is Marketing Peak District & Derbyshire. Marketing Peak District and Derbyshire and the Member shall comply with all applicable requirements of the Data Protection Legislation; please see our privacy policy.
DURATION OF MEMBERSHIPThe minimum Membership period is 12 months. Should a Member decide to terminate Membership within the 12 month period, then they remain liable for the full annual fee. No refunds can be given and Membership is non-transferable.
COMMUNICATIONSIn compliance with “Legitimate interest”, we will contact you via e-communications and post to inform you of our current activities, news/updates for the area, marketing opportunities etc. You have the right to ask us not to contact you in this way and can exercise your right to prevent such contact at any time by using the unsubscribe function on a received marketing email or by contacting us at Marketing Peak District & Derbyshire.
ADVERTISING AND MARKETING Each advertiser, by submitting an advertisement, warrants that the advertisement does not contravene any Act of Parliament, the British Code of Advertising Practice or European Union Legislation.
MPDD has the right to reject any copy or images, or to reject any application for advertising at any time, without assigning a reason. In the event of an application being rejected after payment, a refund will be made.
It is the advertiser’s responsibility to own copyright on any images. Advertiser’s property, transparencies etc. are held by MPDD at the advertiser’s risk and should be insured against loss or damage. Any data or images supplied by the advertisers may be held on computer files by MPDD and Newmind tellUs, NVG and Guestlink. MPDD will not be liable for any loss or damage, consequential or otherwise, occasioned by any error in any advert published, or failure of an advertisement to appear from any cause whatsoever. Each advertiser is liable to indemnify MPDD against any claim made against them by any third party arising from the breach by the advertiser of any of these terms and conditions herein on the part of the advertiser. All advertisers are responsible for checking their print proof directly with the appointed designers. Oral instructions of any advertising will not be accepted. MPDD cannot accept any responsibility for errors not corrected by the advertiser at proof stage. Any amendments after this time will incur a charge.All advertisers are responsible for checking their websitew advert; otherwise it will be assumed that the information is correct. It is the advertiser’s responsibility to ensure all prices and availability as displayed on www.visitpeakdistrict.com are correct and honoured.
PAYMENT TERMSIn compliance with, East Midlands Chamber Ltd (accountable body) for and on behalf of Marketing Peak District and Derbyshire:30 days from date of invoice. Until such time as the invoice is paid the Chamber reserves the right to withhold services or charge for the provision of services at non-member rates. Direct Debit: If you wish to pay by Direct Debit, then please let us know and we will send you a Direct Debit mandate form for completion. This Direct Debit will be in place for the duration of your advert and payments will be processed monthly on or around the 15th of each month. Should you default or cancel this Direct Debit before full payment is received, we reserve the right to withdraw your adverts and demand that all and any outstanding payments required to cover our fees for the year be paid immediately by cheque or credit/debit card. All prices are correct at the time of going to press. Marketing Peak District & Derbyshire reserves the right to increase prices without prior notice in response to increases in material and resource costs. If you would like to discuss these prices and options with a member of the Industry Team please call 01246 212924 or email: [email protected]
LIABILITYMPDD shall have no liability for any losses suffered by a member as a result of using services offered by a fellow member. MPDD shall have no responsibility for advice given or services provided by its third party service providers.
