Difference between Retail and Industrial Advertising

Motives for Retail AdvertisingSales PromotionSuspense of a new productIncreasing/Maintaining market shareConsumer awarenessMotivation for repeat purchases

Sales Promotion

Suspense of a new product

Increasing/Maintaining market share

Consumer awareness

Motivation for repeat purchases

Motives for Manufacturers(Industrial) advertisementPublic AwarenessSponsorship of eventsMotivation for attracting public investmentsLobbyingMarketing during specific seasons/events/exhibitions

Public Awareness

Sponsorship of events

Motivation for attracting public investments