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WHAT IS THE PURPOSE OF ADVERTISEMENTS ?
• To give publicity to goods.• To make people aware about new
deals and offers.• Promoting sales and services.• Property and vehicles sale• To let a portion• Matrimonial• Lost and found etc.
WHAT IS AN ADVERTISEMENT ?
It is a public notice or announcement ,especially one advertising goods or services in newspapers, magazines, on posters in broadcasts. It is a very potent tool for promoting sales or services.
TYPES OF NEWSPAPER ADVERTISEMENTS
There are two types :
Classified advertisements
Display advertisements
IMPORTANT POINTS TO KEEP IN MIND
• Classified advertisements are usually very brief, written in a peculiar style.
• They are called classified because they are grouped into categories or classes according to their subject matter.
• Use of essential words , phrases and abbreviations.• Advertiser’s address including phone number,
websites and e- mail etc.• Word limit : 50 words• Put in a box.
IMPORTANT POINTS TO KEEP IN MIND
HOUSE FOR SALE• TITLE – FOR SALE• LOCATION,NECESSARY PARTICULARS• LOCALITY,AVAILABLE FACILITIES• WATER & ELECTRICITY SUPPLY• GARAGE/PARKING/PORCH• EXPECTED PRICE etc.• CONTACT ADDRESS/PHONE NUMBER
HOUSE FOR SALE For immediate sale, newly built kothi in
210sq.Yards 2BRs,drawingroom, dining- cum-lobby.A-one kitchen and bath, spacious garage, near local bus stop at Ajmer Road, Jaipur, price 20 lakh. Contact Rajat Sharma 22431xxx ,Mobile 9826242357
CLASSIFIED ADVERTISEMENT - SITUATIONS VACANT
Situations Vacant i. Begin with ‘Wanted’ / ‘Required’ ii. Write the name of the organization iii. Indicate post, no. of vacancies iv. Include essential qualifications, experience v. Give preferences – age, sex of candidate, fresher/
experienced vi. State pay scale, perks, opportunities for growth vii. Mention mode of applying – online, courier,
personally viii. Inform about interview procedure ix. Contact address and phone number of employer
EXAMPLES OF SITUATION VACANT Question : You are Personal Assistant to G.M., ABC Metal Tools
Company, Mumbai. Your General Manager has asked you to draft a Classified advertisement for a local daily for the post of two engineers. Draft the advertisement in not more than 50 words.
SITUATION VACANT Required two well qualified Mechanical Engineers with a
minimum exp.2 yrs. salary negotiable. Send the C.V within 7days to the Personnel Manager, ABC Metal Tools Company, 7 Vashist Complex Sikanderpur, Malad East, Mumbai, along with necessary certificates and references Ph 26090003,26093330 ‐
CLASS WORK Question. Imagine yourself the
owner of Hotel SDC Pride , MI Road, Jaipur. You want to sell your hotel (by 3rd of January 2014) Prepare an advertisement for classified columns of a newspaper in not more than 50 words.
MARKING SCHEME
• Format- Suitable Heading/Classification -1 Mark• Content-2 Marks• Expression-Accuracy, Spellings
Suitable Style & Selection of words -- -2 Marks