1. THE NEED TO INTRODUCE DIGITALTEXTBOOKS (TECHBOOKS)

2. RESEARCH

3. LEAD THINKERS FOR DISCOVERY TECHBOOK DEVELOPMENTDr. Patricia Hagan Mr. William McDonald Mr. Dale Fulton Dr. Shanika Hope Dr. Carmen Arroyo Jenny Bradbury David Marsland Kevin Jenkins Daniel Byerly

4. PEARSON GLOBAL MY MATH LAB DATA

5. MCGRAW HILL

6. WILEY PLUS

7. TIMELINE OF E-BOOKS1971 Project Gutenberg is the first established digital library http://www.gutenberg.org/wiki/Gutenberg:About1990 The Internet makes digital media widely available1995 Amazon.com is the first online bookstore2001 digital books being sold in spanish2003 ebooks sold globally2005 Google gets into ebooks2007 Kindle is introduced2009 The Nook is introduced and libraries offer digital books for check out2010 Amazon.com is selling digital books on a massive scale

8. TIMELINE OF DIGITAL TECHBOOKS 2007 Initiation of market penetration for digital textbooks that focus on interactive features. 2011 First introduction to my district of Discovery Science Techbook Data in regards to enhanced ebooks which shows 21% of the market already has some in production. This data persuaded us to adopt the techbook. http://www.teleread.com/paul-biba/ebook-publishing-stats-infographic-by- piotr-kowalczyk/ 2011 Many publishers are creating interactive textbooks (Techbooks) http://www.nature.com/nature_education/interactive_textbooks 2012 Implementation of Discovery Science Techbook The decision to adopt the techbook was completed in May of 2012 and implementation is occurring August of 2012. http://www.discoveryeducation.com/

9. TIMELINE CONTINUED.2012 and beyond The confirmation stage has not yet been reached. Confirmation has been achieved in other organizations within the last school year and the techbook has been a success. http://www.youtube.com/watch?v=7J1Nsz1ys0k2013 Mass media and interpersonal means of communication are being used to diffuse the innovation. Cosmopolite channels of communication have been the most effective for Discovery Education and the adoption of their program. http://2013.metcconference.org/index.php

10. PROJECTED GROWTH

11. PERCENTAGE OF ADOPTION OF TECHBOOKS Adoption Rate 25 20 15 10 5 Adoption Rate 0

12. INNOVATORSDesoto Junior High Science Department:Christine Logan-Hollis, Peggy Boerner-Kirk, Melissa Coleman

13. EARLY ADOPTERS AND EARLY MAJORITYMr. Patrick MeyersTechnology TeamElementary Teacher

14. LATE MAJORITY, AND LAGGARD ADOPTERS

15. COMMERCIALIZATION

16. ATTRIBUTES FOR CRITICAL MASS DIFFUSION

17. HOW TO REACH CRITICAL MASS

18. THE CHAMPION THE TEACHER

19. REFERENCESDescy, D. E. (2009). Netbooks: Small but Powerful Friends. Techtrends: Linking Research And Practice To Improve Learning, 53(2), 9-10.Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.William, R. J., Loui Lord, N., Elizabeth, J. A., & George Van, H. (2011). Trading Textbooks for Technology: New Opportunities for Learning. Phi Delta Kappan, 92(7), 46-50 ST - Trading Textbooks for Technology: New. PDK International.Pearson Global. (2010). Raising the bar: The Power of Pearsons MyLab and mastering programs-case study results. Retrieved from http://www.pearsonhighered.com/resources/Pearson_Global_Whitepaper.pdfPearson Global. (2010). University of Central Florida case study. Retrieved from http://www.mymathlab.com/case- study/1398/university-central-florida-1McGraw Hill (2010). Digital course solution improves student success and increases instructor efficacy. Retrieved from http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/07/Case_AP_Hinds_Feaster.pdfBroadview Analytics (2010). An evaluation of the effectiveness of WileyPLUS in higher education. Retrieved from https://media.wiley.com/assets/2262/54/WP_Impact_Report_final.pdfAdditional references provided on a separate document