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Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386...

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Digi-people Genius: Disrupting Changes Jake Pattaratanakun, PhD (Cambridge) Chulalongkorn Business School
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Page 1: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

Digi-people Genius: Disrupting Changes Jake Pattaratanakun, PhD (Cambridge) Chulalongkorn Business School

Page 2: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 3: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 4: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

#MAMAVOTE #MAMA2018

Page 5: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: liekr (2017)

Page 6: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: idolplanet (2018)

Page 7: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: cnet

Page 8: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: shoppermind

Page 9: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: GENonline

Page 10: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: posttoday

Page 11: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: wakeforest (2018)

Page 12: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 13: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

#OpenMind

Page 14: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

WHAT IS

Jake Pattaratanakun

[email protected]

DIGITAL ?

Page 15: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

Jake Pattaratanakun

[email protected]

Page 16: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
https://www.google.co.th/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwi8t6rKuPTcAhUYfisKHRlXAbcQjRx6BAgBEAU&url=http://blog.caturpw.com/2014/05/13/gamification-big-data-scary-opportunity.html&psig=AOvVaw2gCEOUs-I7bVpJfdcPDh6I&ust=1534607464014427
https://www.google.co.th/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwi8t6rKuPTcAhUYfisKHRlXAbcQjRx6BAgBEAU&url=http://blog.caturpw.com/2014/05/13/gamification-big-data-scary-opportunity.html&psig=AOvVaw2gCEOUs-I7bVpJfdcPDh6I&ust=1534607464014427
Page 17: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

DO WE DARE TO TEACH

THEM?

Page 18: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

#DEEPTECH

Page 19: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

TECHNOLOGY? TRAP 1

Page 20: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 21: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

Photo: Chiefmartec (2018)

Page 22: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: AirBNB (2018)

Page 23: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: BrandInside (2018)

Page 24: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: Traveloka (2018)

Page 25: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

TECHNOLOGY? TRAP 1

‘ORIGINAL MODEL’

Page 26: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

‘ORIGINAL MODEL’

ไมเ่ร่ิมท่ีเทคโนโลยี

หาปัญหาลกูค้า

ค้นช่องวา่งคูแ่ข่ง

Page 27: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

ONLINE OR OFFLINE? TRAP 2

Page 28: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 29: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 30: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 31: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 32: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 33: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 34: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 35: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

ONLINE OR OFFLINE? TRAP 2

‘ONLIFE’

Page 36: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

‘ONLIFE’

ไมแ่บง่โลก เข้าใจชีวิตลกูค้า

ท าให้ชีวิตลกูค้าดีขึน้

Page 37: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

ECO-SYSTEM? TRAP 3

Page 38: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: Techstore.com (2018)

Page 39: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: idea.lego.com (2018)

Page 40: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

ECO-SYSTEM? TRAP 3

‘OPEN SOURCE’

Page 41: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

‘OPEN SOURCE’

อย่า ‘งก’ เปิดใจ ใช้ประโยชน์

Page 42: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

MAKE-UP STORY? TRAP 4

Page 43: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

source: Posttoday (2017)

Page 44: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.
Page 45: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

MAKE-UP STORY? TRAP 4

‘ORGANIC’

Page 46: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

‘ORGANIC’

เลิกการตลาดสี

เทา

ยอมรับความผิดพลาด

เตรียมรับความเสี่ยง

Page 47: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

‘TECHNOLOGY’

‘ONLINE OR OFFLINE’

‘MAKE-UP STORY’

‘ECOSYSTEM’

Page 48: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

FORGET AND MOVE-ON

Page 49: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

‘ORIGINAL MODEL’

‘ONLIFE’

‘ORGANIC’

‘OPEN SOURCE’

Page 50: Digi-people Genius: Disrupting Changes · Social Media Marketing 152 Companies 'buffer faceboo 386 Companies 81 Companies Email Marketing ... .uzzstntER ion DOZ @chute postQpI.nnc.

#Onlife


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