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Digicel Guidelines DMDv2

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Welcome to the Brand Facility Manual
Transcript
Page 1: Digicel Guidelines DMDv2

Welcome to the Brand Facility Manual

Page 2: Digicel Guidelines DMDv2
Page 3: Digicel Guidelines DMDv2

Contents 1) Accessing the toolkit

A. User Levels

B. Your Log On Details

C. Log On Page

2) Navigating Digicel Brand A. Home page

B. The Navigation Bar

C. Digicel Consumer

a) The Brand

b) Image Library

c) Manufacturer

d) Artwork

e) Campaigns

D. Digicel Business

3) Basic Tasks A. Searching Digicel Brand

B. Uploading to Digicel Brand

C. Setting Up a new User

D. The administration tasks

a) Admin views for different users

b) Admin sections in brief

E. My Folder area

a) Creating a new folder

b) Putting files in a folder

c) Sending your folder

d) Viewing all your folders

4) Campaigns A. Who can create a campaign

B. Creating a campaign

C. Your empty Campaign

5) The Development and Approval system A. The approval system explained

B. Creating your Development and Approval Team

C. Apportioning your team to the staged approval process

D. Allocating Materials to a campaign for development and Approval

E. Stages of approval explained

a) Concept stage

b) Development stage

c) Production stage

F. Notification

G. Replacing a file with a more up to date version

H. Replacing a low resolution file with a production version

6) Live chat A. Setting your on line status

B. Communicating to on line members

C. Creating your own chat room

7) Next stage training areas

Page 4: Digicel Guidelines DMDv2

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User levels: 1. Download Only: As the title suggests users with this classification can only

view and download categories and materials that they have been given access to.

2. Download and Submit: As Above but also have the ability to upload files to the system but they do not have the ability to bring them live.

3. Designer: As above plus a designer designation can create a new campaign and or create editable artwork on line but do not have the ability to bring them live.

4. Media Approver: As above but also have the ability to create new users and bring files live for the areas / Markets they are assigned to.

5. Administrator: As above the difference being that an administrator has access to the whole on line facility and can allocate users and bring files live for the entire network.

6. Super User: As above plus this designation of user has access to all CMS editing functions

User levels explained

Page 5: Digicel Guidelines DMDv2

Your log on details •Your system administrator will set you up on the Digicel

marketing toolkit •You will receive an email like the one below, containing your username and password

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Page 6: Digicel Guidelines DMDv2

How to access the site

•Go to http://digicelbrand.com •Enter your username and password and click log on •This will bring you to the home page A

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Page 7: Digicel Guidelines DMDv2

The Marketing Toolkit home page The homepage allows you to navigate to the different sections of the toolkit, which will all be explained in this guide 1. Digicel Consumer 2. Digicel Business 3. My Folders and 4. Administration

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Navigation 1

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The above Navigation Bar is visible at all times on the toolkit •1 - Breadcrumb Trail

•This shows you the section you are currently in and how you got there •Click any section name in it to navigate back to that section •E.g. You are currently in Master Brand, you can click Digicel Consumer to go back to the Consumer landing page •You can also click the Home icon at any stage to go back to the Home Page

•2 - Categories •This displays the categories on the system which are available to you •You can click on any of these to go to that category and view it’s contents

•3 - Sub Categories •When you click on/hover over a category, you will see the it’s sub categories here •Click on any of these sub categories to view it’s contents

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Page 9: Digicel Guidelines DMDv2

1. Digicel Consumer 1. The Digicel Consumer section contains all the elements

that make up our core consumer brand 2. Your team should be familiar with all of these elements

and how they relate to each other

You can click this button at any point to return to the home screen

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Page 10: Digicel Guidelines DMDv2

Digicel Consumer > The Brand

1. The Brand Section contains reference documents that will guide you in the use of the elements that make up our brand

2. Brand Sub categories contain guideline documents and assets to aid you in maintaining brand compliance

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Page 11: Digicel Guidelines DMDv2

Digicel Consumer > Image Library 1. This section contains all the live imagery you'll need to build your

campaigns brining our brand personality to life: 2. Image Library sub categories house easily identifiable categories of

images that are searchable

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Page 12: Digicel Guidelines DMDv2

Digicel Consumer > Manufacturer 1. Manufacturer section, you'll find imagery, footage,

logo’s and iconography supplied by our product manufacturers

2. Click on a Manufacturer sub menu and you can view the files under that manufacturer

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Page 13: Digicel Guidelines DMDv2

Digicel Consumer > Artwork 1. In the Artwork section, you'll find all the graphic elements that make up

our brand 2. Sub categories of artwork include Fonts, Logos, Frazels, Red box, and

Brand bar all Elements used in final artwork 3. The POS Toolkit will store all artwork that has been used in all

campaigns and will include non editable and editable pieces

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Page 14: Digicel Guidelines DMDv2

Digicel Consumer > Campaigns 1. This section showcases all the campaigns of the various markets. 2. You can view and download completed campaigns or submit campaigns in the

conceptual stage for live feedback and approvals. 3. You can navigate to other sub categories within campaigns by deopping down

the sub menu facility and clicking on the appropriate section.

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Page 15: Digicel Guidelines DMDv2

Digicel Business 1. Landing Home Page: 2. The Brand: 3. Image Library 4. Best Practise 5. Artwork 6. Campaigns

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Page 16: Digicel Guidelines DMDv2

Searching within a Category

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1. In every category there is a search field

2. For example within Image Library /image bank from shoot

3. Dropdown of available folders within that category

4. Sample results from choosing May 2012

5. Search box allowing searching for image types example Afro

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Page 17: Digicel Guidelines DMDv2

Downloading a File

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When you have found a file you wish to download, click on it to view 1. Click On Files tab 2. You will see the file versions available for download 3. Click on the Arrow to download the file in that format

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You can also download multiple files, this will be outlined in the Folders section

Page 18: Digicel Guidelines DMDv2

Uploading Files 1. Click On the Admin Button and click on Manage files and click on

Submit new files 2. By browsing your computer, up to 10 individual files can be uploaded

at once, or you can upload .zip files containing multiple files in one upload operation

3. You need to choose a 1) campaign, 2) category, 3) keyword 4) Market you wish to be associated with the uploads

4. Depending on your user level, you may need to select an Admin Contact

5. When all filled in press upload

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Setting up a New User

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1. Click On Admin 2. Click on Manage Users 3. Click on New user registration 4. Fill in the users details

ensuring you allocate them to the desired markets.

5. Give them a User status 6. Tick what communication

group they apply to 7. Tick the categories you want

them to have access to 8. When finished press save 9. The person will be emailed

their details to the e mail address entered

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Page 20: Digicel Guidelines DMDv2

Different Admin Menus for different user levels

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When you press admin depending on your user status you will see different Admin menus. 1. Lower level user:

Allowing editing of their own account details and the ability view their own folder area

2. Higher level user: Will see this menu and will have access to differing degrees of the facility administration again depending on your user status

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The Administration Sections

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1. My settings Everyone has access and it is to manage your own account and review your own uploaded files and personal folders

2. Manage files Every User sees this area and it allows the user access to their upload files and review past uploads and access advanced file search

3. Manage Data This section is for advanced users and will be covered in an advanced training session

4. Manage users Most areas in this section will be covered in an advanced training session new user registration has been covered earlier

5. Miscellaneous This section will be covered in an advanced training session

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My Folders

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Folders: This is your own

personal storage area that you can: • Keep groups of files that you

need to access regularly • It is also a mechanism for

sending files to people Inside and outside the organisation

• It also allows you download multiple files at once

Page 23: Digicel Guidelines DMDv2

My Folders: Creating a new folder

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• Access the drop down list of your current folders • Go to the end and press New • Name your folder name in the dialogue box and press OK

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My Folders: Adding files to a folder

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1. Create or Open the folder you want the files to load into

2. Go to any file on the system 3. Click the icon below to load in the open folder

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Page 25: Digicel Guidelines DMDv2

My Folders: Downloading a folder

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• Open the folder you want to download • Click on Download this folder • Save on your own computer

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Page 26: Digicel Guidelines DMDv2

My Folders: Sending a folder

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1. Open the folder you want to send 2. Click on send this folder 3. Fill out the fields write your message 4. Press send

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1. Download Only: No 2. Download and Submit: No

3. Designer: Yes but only for the markets they are assigned

to. They cannot bring the campaign or any elements contained in it live.

4. Media Approver: Yes but only for the markets they are

assigned to. They have the ability to bring a campaign to a group approval status but not live overall

5. Administrator: Yes and this level of user is the only level

that can bring a campaign live to its own or various markets.

6. Super User: Yes and As above

Who Can create a campaign:

Page 28: Digicel Guidelines DMDv2

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What is a campaign? A Campaign is a single or group of materials that make up a marketing execution and requires approval from A Local Marketing team and Digicel group perspective.

Creating a campaign A. Only a certain user level has the authority to create a

campaign B. To create a new campaign title go into Campaigns C. On the RHS of the wine bar you will see a + sign click this D. The new campaign screen will appear with all the elements

required to be identified: 1. Name: Give the Campaign a chosen name 2. Launch Date: This will display a calendar view pick your

date for going live 3. End Date: If you have a chosen finish date enter it here 4. Category: This allows you locate the campaign in a

chosen area of the campaigns area 5. Market: This allows you allocate the campaign to a

market or group of markets 6. Campaign category: You can choose one of the pre set

options. 7. Customer category: You can choose one of the pre set

options pre and post paid 8. Description is in your words a brief outline of the

Campaign E. Once finished press submit and create your Campaign

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Creating A Campaign

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• The screen now shows your empty campaign and shows it at concept stage. You will see that the traffic light is red always during concept stage

Your Empty Campaign

Page 30: Digicel Guidelines DMDv2

Outline of how the approval system operates 1. The approval system is to ensure that the Digicel strategic approach to

branding and media production is adhered to throughout all Digicel markets.

2. Low resolution files are used during the approval system with production ready files only being uploaded when the materials have been approved by Group and have a production or Green Traffic light status.

3. All local marketing teams will be able to instigate campaigns as described in the campaign section.

Approval system explained

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Page 31: Digicel Guidelines DMDv2

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1. Setting up your team members and Group approval team

1. With any approval procedure you need to establish the people that are involved in the process

2. In your campaign area press edit team 3. Drop down the registered users and

pick your team members by clicking on the name and pressing “Add”

4. Continue until your whole approval team has been created

5. The system will recognise a team members user status and group the team members according to user status

Creating Your Approval and Development Team

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Apportioning your team to the staged approval process

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1. Allocating each team member with an entry time to the campaign 1. You will see that there are tick boxes at the tree stages of the approval

system, allocate the appropriate members to each stage of the approval process.

2. Team members will be communicated all comments etc. during and including all stages they have been ticked on in the process.

3. All team members do not have the ability to move an approval process to the next stage. This privilege is restricted to Media approvers and above.

Page 33: Digicel Guidelines DMDv2

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There are two ways to allocate a file to a campaign 1. Uploading from your

own files 1. Refer to uploading

section to review how you upload files

2. When you press “Add files to Campaign” the system will searched your own uploaded files.

3. Choose the file you want to allocate to the campaign and it will be allocated immediately

Allocating Materials to a Campaign for development and approval

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Page 34: Digicel Guidelines DMDv2

Allocating existing files to a campaign 1. If a piece of material is already on the system.

(Example is an image you want used in the campaign then)

1. Go to that image in the image library 2. Press edit on the end of the details tab 3. Start typing the name of the campaign

into the campaign field and the system will give you ones matching

4. Allocate it to the correct campaign and press save

5. When you go back to that campaign now it has been allocated to the campaign materials

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Allocating Materials to a Campaign

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Page 35: Digicel Guidelines DMDv2

1. Concept: a) This is when the local marketing director, the local

marketing team and the local agency are in the draft concept stage of the campaign process.

b) All materials within a campaign are handled individually in the approval process and a campaign can never become live until all elements have been approved and gone to a development status (Green Traffic light)

c) All team members at this stage can comment in real time making edits that are tracked din the comments dialogue with that campaign.

d) Creatives can revise off line their concept materials and replace the file on line showing the updated materials

e) When the Marketing director approves materials for sending to the next stage of approval i.e. to Group marketing he or she can turn the campaign to a development status thus engaging with the team members in Development stage. Under the concept stage the traffic light is always on red.

Concept stage

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Page 36: Digicel Guidelines DMDv2

1. Development: a) This stage is when the local marketing director has indicated that the

campaign can go to a development status. b) At this stage the traffic lights will show Amber. The team members assigned

to this stage will now be communicated by e mail with a link to the material so they can now start making comments.

c) Any member with an approval status above Media Approver within the Development team status can if not satisfied with any element revert the campaign to Concept stage (Red traffic light) until changes are made to their satisfaction.

Development stage

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Page 37: Digicel Guidelines DMDv2

Group approval procedure 1. Only when a file is brought to development stage by the local marketing

director will group marketing need to engage 2. Group Marketing will comment and either approve the file or make

comment and reject the materials. If the materials is rejected and there are major changes required then group can bring it back to a concept status.

3. It is suggested that if there are only minor changes that Group Marketing hold the material at development stage and allow the local marketing director orchestrate minor changes.

Only when Group Marketing are satisfied can the material be brought to Production status i.e. Green

Production and Group approval stage 1 2

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Page 38: Digicel Guidelines DMDv2

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Using the comments section 1. Every Piece of materials once clicked on has three tabs a details

tab a File tab and a comments tab, Click on the comments tab 2. You can now comments on the material in question 3. All team members engaged in the stage of the approval process

will be e mailed these comments and link to the file.

Commenting on a development piece

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Page 39: Digicel Guidelines DMDv2

1. E mail messaging and accessing from your link

1. The e mail you receive will have the comment and the name of the piece of materials it refers to

2. Click on the Click here within the e mail and you will be brought to your log on page

3. Enter your log on details and you will be brought to the file containing the comment

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E mail notifications of comments on Materials in approval process

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Page 40: Digicel Guidelines DMDv2

For a designer or a person who edits the external design file and wishes to replace the older version on line the process is as follows.

1. Go to the file on line 2. Press the Files tab 3. Use the browse button to find

the replacement file on your own PC or Apple computer

4. Once found click on the file and the link will load

5. Click the replace this file Box and answer OK

6. The file will upload and a progress bar will show you it uploading wait until this completes and then the server will process and replace the file.

Replacing a file with a new or updated version

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Page 41: Digicel Guidelines DMDv2

For the production company who produces the final production piece the upload procedure is a s follows.

1. Go to the file on line 2. Press the Files tab 3. Use the browse button to find the replacement file on your own PC or Apple

machine 4. Once found click on the file and it will load into the folder URL then 5. press Add file. 6. The file will upload and a progress bar will show you it uploading wait until this

completes and then the server will process and replace the file. 7. This file will now be available to download as well as the lower resolution file

already on the system

Adding a Production quality file to an existing Low resolution version

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Page 42: Digicel Guidelines DMDv2

Live

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1. Click on who’s on line to see who is live 2. To set your own status click on this icon and make yourself available or not 3. To have a conversation click on the person and start typing in the dialogue box, press

return when finished typing 4. Creating your own chat rooms for group chat: You can choose to create a password

protected chatroom a public chartroom or an invitation only chatroom 5. Name your chatroom and invite guests 6. The clock icon stamps the time of the comment. The brush icon removes all dialogue

Live Chat TBC

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Page 43: Digicel Guidelines DMDv2

Stag

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Stage two training: 1. Upgrade to approval system 2. On Line artwork tool 3. Batch creation of materials 4. Localised editing of materials 5. Data integration 6. On line material ordering

system 7. Supplier interface

Stage two training:


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