Dig
ipak
Att
enti
on
For a Digipak Advert to
be successful it must
catch a magazine readers attention and
keep it long enough that
they will read the information and possibly
decide to buy the product.
What must it do?
It Must persuade
a magazine
reader that this
product applies
to them and
suggest a quality
in the product
unlike any other
or at the top of
the Game.
Why?
This must happen because whywould anybody else spend their hard Earned cash on a product that doesn’tlook good quality or worth the price?
The Magazine advert for the digipak Is the foot in the door to a sale of theDigipak and for this reason it mustRepresent the quality and substanceOf the product on offer.
It must reflect the product and the people likeliy to buy it.
This is a Foo Fighters poster for the release of their Greatest Hits Album.
The key features are:
• The Band name in large/bol
• The Band Logo as the main feature
• Album name below in large
• Release date in large
• Smaller details of product in small
• Website name
• Production company Logo
This is a similar advert for Jessie J’s debut
Album
The Key features are:
• Large, stylised, airbrushed photo of the
artist
• Artist Name in large, stylised
• Album Name below
• Key details of the product below that
• Website URL
• Production Company Logos
This is another magazine advert for Ellie Goulding.
The Key features are:
• Artists Picture, airbrushed and edited
• Artists name, stylised.
• Album name below, same font but smaller.
• Reviews/ratings/accolades
• Website
• Media player signs in faint
So?
What is clear to see is the
conventional elements that seem
the same throughout. In making
my advert, I will use these
elements to adhere to conventions
of real media products.