Digipak Research Rishi, Algwyne, Oliwia

The colour scheme used in the digipak is a dark brown colour. It is clearly in the dark; with lights from a car giving a spotlight effect on the singer who appears to be running. – the dull colour works well for the band because the music of the album is of dark nature.

The text used is white a bold. It sticks out from the dull background; therefore making it the first thing you see when you see the album cover. The same font is used in the back of the digipak; this consistency makes the album artwork attractive and professional.

Like many other indie genre digipak’s the artist face is not the focus. Indie artists experiment more; clearly shown in this cover. The artist is seen running away; perhaps representing that he is running away from his life (linked to the dark nature of the music.)

The mise en scene used is a car with only the headlights visible; a location which is an open road; and the artist running away.

Other Bastille Album artworks.

When looking at themes and typography, we can see how Bastille use the same font and same triangle in all covers – making them instantly recognisable when someone see’s the name in that font (on a magazine or billboard). We can also see as an Indie artist the album artworks are unusual and experimental; Something which seems to be a trend with indie artists.

Lana Del Rey – Born To Die

A more minimalistic approach is ‘Born To Die’. The white them runs throughout the digipak (even the artist is wearing white).

The front cover is bright (blue sky). This reflects the mood of the music. This particular album from Lana is more up tempo and light; compared to other albums.

Artist is in the centre of the cover. Using a Mid shot clearly shows that she is the artist of the album.

Lana is seen wearing make up (Red lipstick) – making her look attractive and perhaps targeting to male audiences?

Red rose on the CD, connotes love and sexual desire – main theme in the music

Other Lana Del Rey Artworks

Lana uses the same font style in all artworks; establishing her typography with consumers and fans. She uses a bold/big/capital letters for both her name and the album name. With the ‘Ultraviolence’ cover, the album is her 4th album- making her an established artist; this reflects with the fact she doesn’t have her name on the album cover – she has already built up her fan base and audience.

The artworks clearly reflect the mood and themes of the album – the darkUse of colour for example reflects the dark nature of the music.

Ben Howard – I Forget Where We Were

Another more experimental look; Ben Howard is seen in the front cover but the dark lighting and grey filter doesn’t allow you to see features like his eyes or mouth. The instant reaction you feel when seeing it is ‘he is in the dark’. Perhaps representing how he really feels – being depressed. The album is slow placed and there are sad songs about love – which the artwork represents perfectly – the slow sad nature of the songs.

The back cover is also black with the song track list in white – again an experimental digipak that works well for an indie artist.

Gabrielle Aplin – English Rain

Prop Used – Multi Coloured Umbrella; contrasts well with dull background and represents her colourful personality in a dark world (Area)

Bright yellow dress worn by the artist who is shown on a long shot. The dress contrasts with the dull background

The dull location links with the title of the album – English Rain

Gabrielle Aplin is also an indie artist; linking with the experimental nature of indie artists and album digipaks; we can see how Gabrielle Aplin has also expierimented; We see her from a long distance away – not something you usually see in album covers – normally the main focus is the artist’s facial features.The songs on the album are slow love songs – hence the theme of the dull background goes well.

Other Gabrielle Aplin Artworks

The artist uses the same font in all her artworks. This block capital font makes it easy to recognise the artist just by the font. The slanted writing of the song/album name is also part of Gabrielle Aplin’s typography. She also tends to use the same type of shot – from a distance (never seen through close up).

Jake Bugg

Debut album for artist Jake Bugg, titled Jake Bugg. The artist is not known and therefore suggests why a close up is used on the front cover – making people aware of him.His name/album name is written in bold/big/block capital letters – something you can’t miss; again making people aware of himChoosing the album name to be his artist name in itself is clever as it is the only text used in the cover.

Jake’s music is of indie folk genre and therefore the colour scheme used – dull grey filter with a touch of orange gives the album a more vintage look – linking to the indie genre

The artist is shown looking miserable – this could link to the songs he sings about (smoking/drinking as a child)

On the back of the artwork, another big picture of Jake is establishing himself with audiences. He is seen wearing all black – connoting the dark/slow music.

The track list is written in white and seems to fade away making it something the audience would read after looking at the picture and background.

Jake’s website is written at the back in a bigger font then the other writings- attracting the human eyes attention and therefore people would probably visit his website – more recognition.

Lorde – Pure Heroin

Lorde’s debut album ‘Pure Heroin’ follows a black colour scheme with silver writing. The artist’s name is seen in block capitals at the top and the album name is seen in the same font and the same size at the bottom. – Lorde is an indie pop artist; Making this album cover experimental and breaking conventions of the pop genre.

It however works well with the theme of the music and songs (dark/slow)

The back of the album is also black with the track listing in silver; in the middle of the page.

Other Lorde artworks

With other song artworks, Lorde clearly perhaps staying out of the shot; She is however seen in ‘Team’ however her hair is blocking her face. There seems to be no trend with typography as all text is different in all artworks.