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“Digable” Digital Activism 101:Inspiration 4 Wired
Change Agents
Women’s Research & Resource Center
Spelman College, Atlanta, GA, USA
26 March 2011
Sister Scholars for Social Change
11th Annual Toni Cade Bambara
Scholar-Activism Conference
Participation• Skyped Facilitator
– Lauren Brown Jarvis
• Audience Poll– Email– Twitter– FaceBook– YouTube– Linked-in
• On-site Panelists– Darlene Garcia
– Julie Borders
– Taryn Lee Crenshaw
• Hashtags– #TCBC11 = Toni Cade Bambara
Conference 2011– #DDA = “Digable” Digital
Activism
Why Digital Activism?
• No More Gatekeepers– Broad Access– Simplified Organization– Hyper-speed Mobilization
• Case-in-Point: 2011 Egyptian Revolution
What makes Digital Activism “Digable”?
• Irresistible Components /Characteristics– Online & Offline Activities– Broad Accessibility– Engaging Content– Personal Interactivity
• 3 CasesGeo Gender Advocacy
Group / Interest AreaEvent Name
DateDigital Tools
Int’l Int’l Women’s Day / General Gender Advocacy
Join Women on the Bridge
March 2011
Google Search Pg, YouTube, Picasa, Checkout
Regional Natural Hair Movement / Health & Beauty
Party Over Hair WAOK/Jet March 2011
FaceBook, YouTube, Internet Radio, Ning
Local Esoteri c Lore / Artistic Expression
Opening Reception 11 March 2011
Twitter, Kickstarter, Blogspot
– Robust Options– User-friendliness– Compelling Call 2 Action
Case Study #1: 2011 Int’l Women’s Day
• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)
• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)
• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)
• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)
• Easy 2 Use Google Maps Find a Bridge Near You facility
• Interactive Event Creation & Media Display (Picasa)
Case Study #1: 2011 Int’l Women’s Day
337 Check-ins!
Case Study #1: 2011 Int’l Women’s Day
• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)
• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)
• Easy 2 Use Google Maps Find a Bridge Near You facility
• Interactive Event Creation & Media Display (Picasa)
• Robust Links to Various Women’s Organizations
• Compelling Shopping Cart for Donations
• Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things
• Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )
Case Study #2: Natural Hair Movement
Case Study #2: Natural Hair Movement
• Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things / Party Over Hair
• Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )
• Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj)
• Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things
• Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )
• Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj)
• Cross-country connection: BrownEyedGurl in Carlsbad, CA (http://goo.gl/hMdxy )
• Interactive Blog Q+A forum on Ning.com
Case Study #2: Natural Hair Movement
Case Study #3: Esoteric Lore
• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)
Case Study #3: Esoteric Lore
• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)
• Engaging Opening Reception video (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception?ref=live)
Case Study #3: Esoteric Lore
• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)
• Engaging Opening Reception videos (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception)
• Easy 2 Use Kickstarter Funding Tool
• Robust Options for Support Levels
• Compelling Call 2 Action Deadlines
Appendix
• Wired Women’s Advocacy Groups
• No Labels Case Study
Appendix Case Study: No Labels
• High-profile musician-composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/)
• Easy 2 Use Declaration sign-up
• Compelling Call 2 Action with progress toward goal
Appendix Case Study: No Labels• High-profile musician-
composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/)
• Easy 2 Use Declaration sign-up
• Compelling Call 2 Action with progress toward goal
• Engaging “Who We Are” video (http://www.youtube.com/watch?v=sxNp_uaLq-Y)
• Robust options for next steps