DIGITAL ADVERTISING

QUESTIONS

• What is the role of Facebook, Twitter, Youtube in branding products on the interactive playing field?

• Facebook and Twitter: R/GA's Luane Kohnke and Vin Farrell outline to the 2011 IAB Digital Video Marketplace how marketers and brands view Facebook and Twitter (Must view)

• How can consumer insights be collected online and used for branding?

• Social media: Katalyst Media's Ashton KutcherAshton Kutcher shares insights on the work of his studio for social media—Katalyst...

• What is the essence of social media?

• Foursquare as an example

WISDOM FROM INTERACTIVE EXPERTS

• Wjhat is the radio’s place in the digital world?Radio's Place in the Digital World - Bob Pittman (Must View)

• Why Samsung goes “cultural casting” when deciding on its media mix?

Samsung CMO Ralph Santana explained "culture casting,"

(Must View) *****• Technological changes & advertising: Eric Schmidt, CEO and

Chairman of the Board, Google, shares his vision for technology, mobile, advertising, the world and beyond at the 2011 IAB Annual Leadership Meeting.

WISDOM FROM THE INDUSTRY EXPERTS• Online Branding: Wendy Clark, Senior Vice-President of Coca-

Cola, explains consumer connections, content, and the “liquid and link” marketing landscape… (Must view)

• Digital video: Brian Shin, Visible Measures, points out to the 2011 IAB Digital Video Marketplace that the digital video industry is now seeing a whole new class of...

• Creativity: Crispin Porter + Bogusky's Chuck PorterChuck Porter talks with the IAB's Marla Aaron during an interview at the 2010 MIXX…

• Media Disrupter: Built from Scratch: Re-imagining The Daily…

• Making Mobile Work for Your Brand: Five Expert Tips

ARTICLES ON AD AGE DIGITALNEXT

• Look at Your Social Media. You're Seeing the Future of Your Brand

• A Very Brief (Cartoon) History of Social Influence, 2006-2011• How Facebook Advertising Is Like TV by Dave Williams• Meet Your New Media Company: Facebook• Twitter: How 140 Characters Are Changing Communications• Mobile Gaming + E-commerce = a Win for Brands• Yes Mobile Phones , Go to the Bathroom

WHAT ONLINE SKILLS SHOULD YOU LEARN BEFORE GRADUATING?

• Strategizing online campaign (Branding)

• Analyzing and measuring online ad effectiveness (Planning and metrics)

• Designing online advertising (Web design)

• Developing your own online enterprise (Entrepreneurship)

• Digital media planning (Planning & metrics)

AVAILABLE COURSES (SELECTED LIST)

• COM 400.1: Social Media U Need 2 Know • COM 400.3 Trendspotting Digital Media

• COM 400.2/TRF 400.2 Emerging Media Incubator

• ADV 523 Digital Branding

• ADV 507 Strategic Media Planning

• ADV 500.2 Interactive Advertising

• ICC 400 New Media Business

• ICC 565 Designing Interactivity

INTERNET ADVERTISING AS AN ACADEMIC EMPHASIS

• Subject 1: A general interest in Internet advertising

• ADV 523 Interactive Advertising & e-Branding (S)

• SOC 446 The Social Impact of the Internet (E)

• IST 335 Introduction to Information-Based Organizations (E)

• Subject 2: A hands-on interest in Internet advertising

• ADV 523 Interactive Advertising & e-Branding (S)

• TRF 414 Writing and Designing for Interactive Media (C/P)

• ICC 565 Designing Interactivity (C/P)

• Subject 3: Branding on the Internet

• ADV 523 Interactive Advertising & e-Branding (S)

• SOC 466 The social impact of the Internet (E)

• IST 479 Electronic Commerce Techniques (S)

• Subject 4: Television, movies and advertising online in the 21 st century

• TRF 595 Programming and Audience Analysis (S)

• TRF 453 Shortform Production (C/P)

• ADV 523 Interactive Advertising & e-Branding (S)

• Subject 5: Advertising to children online

• ADV 345 Economics, Persuasion and the Global Marketplace (E)

• PSY 335 Psychology of Childhood (E)

• ADV ??? Advertising Senior Seminars (S)

• Subject 6: Online communication research

• ICC 300/600 Applied Research in Online Content Management (C/P)

• ADV 523 Digital Branding (S)

• IST 341 Observations and Analysis of Information

• Subject 7: Viral Advertising/Marketing

• ADV 523: Digital Branding

• PSY 393: Personality

• SOC 446: The Social Impact of the Internet

• Subject 8: Creative Interactivity

• SOL 344 Creativity and community

• TRF 414 Writing and designing for interactivity

• IST 500 Flash composition

• Subject 9: Social media and advertising

• COM 400.1 Social Media U Need 2 Know

• COM 400.3 Trendspotting Digital Media

• ADV 500.2 Interactive Advertising

• Subject 10: Entrepreneurship in the digital world

• ICC 400 New Media Business (S)

• COM 400.2/TRF 400.2 Emerging Media Incubator

• ICC 565 Designing Interactivity (C/P)

• Subject 11: An interest in interactive media planning

• • ADV 507 Advanced Media Planning (S)

• • ADV 523 Digital Branding (S)

• • ICC 565 Designing Interactivity (C/P)