14
3
Digital Advertising Alliance of Canada AdChoices in Canada
4
Program Growth AdChoices launched in 2013 in Canada
7 member organizations
1 accountability partner
83 program participants; hundreds of brands
7
Mobile launched in Canada!
As of May 2017, mobile is now part of the
Canadian AdChoices program.
Compliance monitoring will begin
January 1, 2018.
6
Consumer Control Two opt-out tools available in Canada
AppChoices gives consumers the ability to exercise their choices across apps.
A mobile-web-friendly tool gives consumers a cleaner interface on
the smaller browser screen.
7
Accountability In Canada Read the AdChoices Accountability Program 2016 Compliance Report
Their 2nd accountability report was released February 2017.
Advertising Standards Canada is now Ad Standards.
8
This fall in Toronto:
DAAC Breakfast An intimate gathering of program participants,
regulatory representatives and supporters.
JOIN US SEPTEMBER 28th
10
Canadian Regulatory News The latest regulatory news for companies conducting business in Canada
CASL PRA Suspension
Good news for companies and organizations
The federal government announced that the Private
Right of Action provision of CASL has been indefinitely
suspended and will not take effect on July 1.
Educational Apps Sweep
GPEN sweep for kids educational apps
Examining the privacy policies of apps and
platforms, how much personal information is
being collected, and what controls are in
place to protect personal information.
GDPR “Adequacy”
The adequacy of Canadian privacy laws
It remains to be established whether Canada will
pass the adequacy test, and what amendments
may need to take place under EU scrutiny.
Big Data Guidelines
Big Data and personal information
The Information and Privacy Commissioner of
Ontario released guidelines in May of key
issues to consider & best practices to follow
when conducting big data projects.
GPEN IoT Sweep
IoT GPEN sweep
The international privacy sweep found
connected devices fall short on privacy.
OPC Consent Discussions
Consent in the digital age
The Privacy Commissioner of Canada is
currently conducting a consultation process
on the entire consent regime.
11
What’s Coming Up at the DAAC What are we working on next…
An animated video that
helps explain the
program to consumers.
Educational Video An implementation
guideline for how to
display AdChoices
notices in videos.
Video Guidelines Publish cross-device
guidance in Canada.
Cross-Device
we’re all
in it
together
sign up
execute
comply
thank you.
